知行英语综合教程2-Unit1

知行英语知行英语知行英语知行英语1)takeAabudget2)establishBstockmarkets3)manageCapart-timejob4)investinDexpenses5)reduceEabusinessTask1Answerthequestionsbymatchingthefollowingitems.1Whatmayleadtoanincreaseinone’swealth?知行英语1)wastefulAcreditcards2)largeBinvestment3)overdrawnCmoneymanagement4)improperDloan5)poorElifestyleTask12Whatmayleadtoadecreaseinone’swealth?知行英语Task2Matchthefollowingdifferenttypesofwealthwiththeircorrespondingpictures.Step1Determinewhatisimportantwealthforyou.1goodeducation2longholiday3expensiveclothes4happyfamily5health6successfulcareer7lotsofmoney8friendsABCAHFDGEDEFGHBC知行英语Task2RatethewealthinStepIasI,II,orIII.Put“I”bytheitemsthatareHIGHLYimportantforyou.Put“II”bytheitemsyouconsiderSOMEWHATimportant,and“III”bytheitemsthatareNOTimportant.Thencompareyourratingwithyourpartner’s.Step2goodeducationlongholidayexpensiveclotheshappyfamilyhealthsuccessfulcareerlotsofmoneyfriends_________________________________________________What’syourrating?知行英语ReadingItMakingSomethingfromNothing*WordsBetteracquaintance1Whatwouldyoudotomakemoneyifallyouhadwasfivedollarsandtwohours?ThisistheassignmentIgavestudentsinoneofmyclassesatStanfordUniversity.WhenIaskedthisquestion,someoneusuallyshoutedout,“GotoLasVegas.”or“Buyalotteryticket.”Thenextmostcommonsuggestionistosetupacarwashorlemonadestand,usingthefivedollarstobuythestartingmaterial.Thisisafineoptionforthoseinterestedinearningalittleextrapocketmoney.Butmostofmystudentseventuallyfoundawaytomovefarbeyondthestandardresponses.Theyseriouslytookthechallengeandexposedawealthofpossibilities.2Howdidtheydothis?Here’saclue:Theteamthatmadethemostmoneydidn’tusethefivedollarsatall.Theyunderstoodthatfivedollarswasessentiallynothinganddecidedtoexaminetheproblemmorebroadly:Whatcanwedotomakemoneyifwestartwithabsolutelynothing?*lotteryn.彩票*lemonaden.柠檬汽水*cluen.线索*essentiallyad.本质上；根本上1如果你仅有5美元和两个小时，你会做些什么来挣钱呢？这是我给斯坦福大学我教的一个班学生布置的作业。每当我提出这个问题时，总会有人大叫：“到拉斯维加斯去！”或者“买彩票去!”。其他常见的回答是用这5美元买原材料，摆个清洗汽车或卖柠檬汽水的小摊。对于想要挣点小钱来零花的人来说，这倒是个不错的选择。但我班上的大多数学生最终找到了远超出这些常规回答的方法，他们认真应对挑战，展示出无尽的可能性。2他们是怎么做到的？给一点提示：挣钱最多的那一组根本就没花那5美元。他们认为5美元实际上可以忽略不计，因此决定以更长远的视角来审视这个问题：如果我们一无所有，该怎么挣钱呢？知行英语3Sowhatdidtheydo?Alloftheteamswereremarkablyinventive.Onegroupnoticedaproblemcommoninalotofcollegetowns—thelonglinesatpopularrestaurantsonSaturdaynights.Theteamdecidedtohelpthosepeoplewhodidn’twanttowaitinline.Theybookedreservationsatseveralrestaurants.Asthetimefortheirreservationsapproached,theysoldeachreservationforupto20dollarstocustomerswhowerehappytoavoidalongwait.Astheeveningwentby,theymadeseveralinterestingobservations.First,theyrealizedthatthefemalestudentswerebetteratsellingthereservationsthanthemalestudents,probablybecausecustomersweremorecomfortablebeingapproachedbytheyoungwomen.Theyadjustedtheirplansothatthemalestudentsranaroundtownmakingreservationsatdifferentrestaurantswhilethefemalestudentssoldthoseplacesinline.Theyalsolearnedthattheirplanworkedbestatrestaurantsthatusevibratingpagerstoalertcustomerswhentheirtableisready.Customersweremorecomfortablehandingovertheirmoneyandpagerinexchangeforanotherpager.Thishadanadditionalbonus—teamscouldthensellthenewlyacquiredpagerasthelaterreservationtimegrewnearer.第一，女生比男生更容易卖出预订的座位，这很可能是因为人们更愿意让年轻女性靠近自己。因此，小组成员调整了计划，让男生去各个餐馆预订座位，而让女生销售座位。第二，在那些用传呼机来通知顾客已有空座的餐馆，他们的销售计划最为成功。顾客们很乐意把钱和自己的传呼机来交换小组成员的传呼机，这还带来了额外的好处——小组成员们还可以在下一个预订时间快到的时候，把交换来的传呼机再次卖掉。*remarkablyad.突出地；不寻常地*inventivea.发明的；有发明才智的*reservationn.保留的座位；预订observationn.看法adjustv.调整；校正*vibratev.（使）震动；（使）颤动*alertv.提醒；警告bonusn.没有预料到的好事；奖金；红利3他们是怎么做的呢?所有的小组都发挥出了极大的创造性。一个小组注意到很多大学城里常见的一个问题——周末晚上那些受欢迎的餐馆门口排着长队。这个小组决定帮助那些不愿排队的人：他们先在几个餐馆预订了座位，当预订的座位快轮到的时候，他们就把那些座位以每个最高20美元的价格卖给那些乐于花点钱而免于排长队的客人。随着夜晚的流逝，他们发现了几个有趣的现象。知行英语4Anotherteamtookanevensimplerapproach.TheysetupastandinfrontoftheStudentUnionwheretheyofferedtomeasurebicycletirepressureforfree.Ifthetiresneededfilling,theyaddedairforonedollar.Atfirsttheythoughttheyweretakingadvantageoftheirfellowstudents,whocouldeasilygotoanearbygasstationtohavetheirtiresfilled.Butaftertheirfirstfewcustomers,thestudentsfoundthatthebicyclistswereincrediblygrateful.Theyrealizedthattheywereprovidingaconvenientandvaluableservice.Infact,halfwaythroughthetwo-hourperiod,theteamstoppedaskingforaspecificpaymentandrequesteddonationsinstead.Theirincomesoared.Theircustomerspaidmoreforafreeservicethanwhenaskedtopayafixedprice.5Eachoftheseprojectsbroughtinafewhundreddollars.However,thewinningteamlookedatthetaskinatotallydifferentwayandmade$650.Thesestudentsdeterminedthatthemostvaluableresourcewasneitherthefivedollarsnorthetwohoursbuttheirthree-minutepresentationtimeonMonday.Theydecidedtosellittoacompanythatwantedtorecruitthestudentsintheclass.Theteamcreatedathree-minute“commercial”forthatcompanyandshoweditintheirpresentation.Thiswasbrilliant.Theyrecognizedthemostvaluableresourcetheyhadwasjustwaitingtobemined.*donationn.捐赠物（尤指捐款）*soarv.猛增；高飞；翱翔*recruitv.招聘commercialn.（电视或电台的）商业广告minev.开发；开采4另外一组甚至采取了更简单的办法。他们在学生会门口摆了个摊子，免费检测自行车轮胎的胎压。如果车胎需要打气的话，他们收取1美元的打气费用。开始的时候，他们觉得自己在占其他学生的便宜，因为学生们很容易就可以到附近的加油站去给自行车打气。但接待过几个顾客之后，他们发现骑