客户智能在客户全生命周期中的应用研究

同济大学硕士学位论文客户智能在客户全生命周期中的应用研究姓名：徐卫华申请学位级别：硕士专业：管理科学与工程指导教师：黄立平20050105客户智能在客户全生命周期中的应用研究作者：徐卫华学位授予单位：同济大学参考文献(98条)1.参考文献2.杰姆·G·巴诺斯客户关系管理成功奥秘20023.MichaelMeltzere-Insurance-ACRMPerspective20004.DavidJSkyrmefrominformationtoknowledgemanagement:areyouprepared?20025.谢炜.徐晓飞.刘昊.李全龙商务智能:新一代决策支持领域[期刊论文]-计算机科学2001(4)6.孙颖.杨林.黄立平正确理解商业智能(BI)[期刊论文]-信息与电脑2002(7)7.JasonBloombergE-Businessperspective:customerintelligence:thekeytofrontofficee-business20018.RobertKWeilertheessentialsofcustomerintelligence20029.MarkAllenSmithCustomerIntelligence-StillaLongWaytoGo200110.DavidWellsBusinessintelligence-customerintelligence:BImeetsCRM200211.ColinJWhiteTheIBMBusinessIntelligenceSoftwareSolution200012.JimBerkowitzTheDefiningBusinessInitiativeoftheNewMillennium200013.EmmaChabloTheImportanceofMarketingDataIntelligenceinDeliveringSuccessfulCRM200014.TheCRMPhenomenon200015.Maximizingcompetitiveadvantagewithhigh-endbusinessintelligencetechnology199916.AlexBerson.StephenSmithBuildingDataMiningApplicationsforCRM200017.AlexBersondatawarehouse,olap&datamining199918.杨林.黄立平面向客户关系管理(CRM)的综合决策支持系统框架探讨[期刊论文]-物流技术2001(2)19.GaryRobinsthemarriageofcategorymanagement&customermanagement,retailinformationsystem199920.RobertThompsonCustomerintelligence,DMDirect200121.AcceleratingtheDeploymentofaBusinessIntelligenceSystem199822.SCHui.GJhadataminingforcustomerservicesupportinformation&management2000(38)23.AdrianPayneAStrategicFrameworkforCRM200024.GediminasAdomavicius.AlexanderTuzbilinusingdataminingmethodstobuildcustomerprofiles2001(02)25.JackNoonanDataMiningStrategies200026.RobertGrothDatamining:buildingcompetitiveadvantage199927.JimBerkowitzTheDefiningBusinessInitiativeoftheNewMillennium200028.Piatetsky-ShapiroG.FayyadU.SmithPFromdataminingtoknowledgediscovery:anoverview199629.王化成.刘俊勇.孙薇客户赢利性分析--支持客户满意战略的方法[期刊论文]-外国经济与管理2001(3)30.屈云波.郑宏数据库营销199931.覃蓉芳.万宇.武振业浅谈以顾客价值为中心的企业战略模式[期刊论文]-软科学2002(2)32.EmmaChabloTheImportanceofMarketingDataIntelligenceinDeliveringSuccessfulCRM200033.AParasuramanTheimpactoftechnologyonthequality-value-loyaltychain:aresearchagenda2000(01)34.FlintWoodruff.Gardialcustomervaluechangeinindustrialmarketingrelationship:acallfornewstrategiesandresearch1997(03)35.WayneSDesarbo.KamelJedidi.IndrajitSinhacustomervalueanalysisinaheterogeneousmarket200136.JulieHahnkethecriticalphaseofthecrmlifecycle199937.JonsonKerstinMCNewwaysoforganizingtherealizationofcustomervalue-anewchallengeforthetwenty-firstcentury1999(06)38.CurryJay.AdamCurryTheCustomerMarketingMethod:HowtoImplementandProfitfromCustomerRelationshipManagement200039.MitaniKojiCRMpursueseconomiesofdepth199940.王广宇客户关系管理(CRM)--网络经济中的企业管理理论和应用解决方案200141.JoanKoob.DonaldCaplin永远留住顾客199542.黄梯云智能决策支持系统200143.DanVessetTrendsintheMarketforBusinessIntelligenceSoftware200144.WayneWEchersondatawarehouseandBIdriveCRM,101dataintelligencesolutions199945.ColinJWhiteTheIBMBusinessIntelligenceSoftwareSolution200046.EmmaChabloTheImportanceofMarketingDataIntelligenceinDeliveringSuccessfulCRM200047.TomHammergren.曹增强.王备战.岳晓奎数据仓库技术200048.DuncanS.McClainCustomerDataIntegration:TheEssentialComponentofEffectiveCRM200049.DataQuality,theFoundationofOne-to-OneCustomerRelationships199850.王珊数据仓库技术与联机分析处理199851.JackNoonanDataMiningStrategies200052.汤宇松.刘相峰.黄亚楼.卢桂章数据挖掘系统设计[期刊论文]-系统工程理论与实践2000(9)53.MortenTHansenWhatisYourStrategyforManagingKnowledge?199954.Thomashdavenporthowdotheyknowtheircustomerssowell200155.JimBerkowitzTheDefining·BusinessInitiativeoftheNewMillennium200056.HarjinderSGill.王仲谋.刘书舟数据仓库-客户/服务器计算指南199757.MSfornaDatamininginapowercompanycustomerdatabase200058.陈文伟决策支持系统及其开发200059.陈明亮客户生命周期利润变化趋势分析与应用研究[期刊论文]-管理工程学报2004(1)60.黄亦潇.邵培基.李菁菁基于客户价值的客户分类方法研究[期刊论文]-预测2004(3)61.SvioklaJJ.BensonPSeekingcustomers199362.陈明亮.李怀祖客户价值细分与保持策略研究[期刊论文]-成组技术与生产现代化2001(4)63.陈明亮客户生命周期模式研究[期刊论文]-浙江大学学报(人文社会科学版)2002(6)64.李兵.游文丽.薛劲松.朱云龙.赖翔宇面向客户生命周期的客户关系管理模型[期刊论文]-信息与控制2003(2)65.匡奕球基于生命周期的客户终身价值分析2003(01)66.李长江.谭论.汪迎飞从获取客户到维系客户的方法研究[期刊论文]-华中科技大学学报(自然科学版)2002(10)67.郑称德解析客户价值管理[期刊论文]-科技进步与对策2002(9)68.梁世红数据挖掘在CRM中的应用[期刊论文]-科技情报开发与经济2003(1)69.文杨数据挖掘:实现有效CRM的动力[期刊论文]-科技情报开发与经济2004(1)70.郑艳群CRM提升客户关系价值[期刊论文]-科技与管理2004(1)71.张等数据挖掘技术在CRM中的应用2003(01)72.陈明亮客户保持与生命周期研究[学位论文]博士200173.杨林基于客户知识的客户智能体系研究200274.AlexBersondatawarehouse,olap&datamining199975.BejouDavid.MathieuRichardG.WrayBarryADeterminingtheimportantrelationshipsamongdeterminantsofcustomerloyalty:aruleinductionapproach199676.BjqrnWHennestadinfusingtheorganizationwithcustomerknowledge1999(15)77.CharlesMSarage第五代管理200078.ClaudiaImhoffIntelligentSolutions:TheCRMMaturityScale200279.CurryJay.AdamCurryTheCustomerMarketingMethod:HowtoImplementandProfitfromCustomerRelationshipManagement200080.DavidJSkyrme.DebraMAmidonCreatingtheKnowledge-basedBusiness199781.DuncanSMcClainCustomerDataIntegration:TheEssentialComponentofEffectiveCRM200082.EmmaChabloTheimportanceofMarketingDataIntelligenceInDeliveringSuccessfulCRM199983.FlintWoodruff.Gardialcustomervaluechangeinindustrialmarketingrelationship:acallfornewstrategiesandresearch1997(03)84.JimBerkowitzTheDefiningBusinessInitiativeoftheNewMillennium2