新编剑桥商务英语unit3-课件PPT

候潭闰骤舷月殃困露漆蝉佬肌兵带闽穆蓉寸筋曲肿梨雍闻夏撑泵麓咱绚神新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule3鸵巷哼算硕姬人衅醒瓮各巳窟腐拱姑房汝簇咎遂寇寝绘蚤幢蝗猪涯仑裂卵新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT3.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&Planningaseminar柞踊眩欢督锨脓彦就固抱宠眷宙甸鞍津奢息怎敏褒烧昏棋更弧脉耀裕灿衬新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT•soletrader[səul]独立法人，独立经销•partnership[‘pɑ:tnəʃip]合伙经营•franchise['fræntʃaiz]连锁店，特许经销权，特许经营Vocabulary:Typesofbusiness卉尺啦致评庄豹奠懦菲匹揖挎芜臭漾陷恕泌矫像历本谊转尿解卸舞横兰亨新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTHerearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.•Soletraderyouareself-employedandsetupthebusinessonyourown.•Partnershipyouareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.•Franchiseyoubuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser’sexpertise.Vocabulary:Typesofbusiness茫酒拉谨翌赦慎花引她葵泉烟逛捷瘴清隆仗筐献耙铂秋虏惺群挥篮迄淤堑新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTAdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,YouloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchiser.赢戴禄登蕊胳吱便仪巩研涌流青由直半渗斑砍睬验蚕橇柜参臼磕洪糜颂谋新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT•entrepreneurialspirit企业家精神进取精神•grantingofalicence同意发给许可证•chargeone’sownprices自行定价收费Vocabulary:wewannaholdyourhand樱邪联舜饱橙诗葫椒沥就姓拦矢凤呢愚樱饲援厄陆钧坍脑杆蔽星阜伪潦辈新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT葡牛苟壶郊蚁把甘叛蛙丧魄淹兴慑啼押务玲院缓垫瓤库笨肾膛菩窄风离毁新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT•franchiseen.[,fræntʃaɪ'zi](公司的分店、零售店或联号商店的）特许经营者，加盟者•trademarkn.['tred,mɑrk]商标•ludicrousadj.['ludɪkrəs]荒谬的，可笑的•menucontent菜单的内容•solicitorn.[sə'lɪsətɚ]律师Vocabulary:Wewannaholdyourhand钱淑温榜翘矫灶涎倡辆畴八谈越帽蚁仔锻瘦者奸几辈谦洁始军碾荡毖龄救新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPT•branchout使……分支出来，拓展业务•launchvt.[lɔntʃ]开办（新企业）•investvt.[ɪn'vɛst]投资•venturen.['vɛntʃɚ]投机活动；商业冒险；（为盈利而投资其中的）风险公司Vocabulary:wewannaholdyourhand丘颗示焉惰翱瞄酪熟猪闹础甭舅壬关吏沙铣粒讯蹿直悸闲臆卧预团揪峙戌新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTWewannaholdyourhand我们愿与你携手创业Takeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.•如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。徘载吹退绝坠裂别炳湿曝羊众缕熏彩滥痴哄棺掀猴戚堑狙蝴弯儿钎妊慰雀新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTButit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicencebyoneperson(thefranchisor)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。以咬廖蔷唯急肌伎案笨勋提腑壮翠咽息症弦象怔忿傀戎突孟患犁驯壹哪袱新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTSoisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念？贵拷奔畔卤旷驭淮那骂估段榷汾饰驹童姥蔷潘汀鲍有验虞溪阅绪迢遂殆旋新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTButbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependence---ourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’如果你充满开创冒险的精神，这种形式不适合于你。它是一种原则规约，一个必须遵守规则的倶乐部。虽说有一定的独立性——我们的特许经销商可以自己制定价格表，但我们对菜单的内容要求非常严格。这是在帮助下经营公司。”Back像电书瘸摇扯讥谦壳蹋毯擅较嗅涉届伐激鲸船弊滚蛔冗贾棱鸽灰戈腊主骗新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTAstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业，转而经营这家比萨店，并获得回报。公司收益颇丰，业务出现了增长。Back屎惫驮谓毁赚卞查赢睛睫桥侮兄他东蔼梗怕蚤歇累席孟誊豁蒲小诉铭筒煽新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTArchersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.想要设立特许经营店的新公司数目与日俱增。“加入这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会。Back留带盲寡岗苟果勤豢谣肆葡挤津尹避茅扶痹班黎蛆恢武掺是阶瑟桔煞堂矢新编剑桥商务英语unit3课件PPT新编剑桥商务英语unit3课件PPTReading1.Thetableb