新视野大学英语视听说教程第2册单元测试答案unittest4

Unit4Bewareofads!Donewiththistask.Yourcurrentscore:100%Unit4testNextDirections:ClickonthespeakertothelefttostartplayingtheaudiorecordingsforPartsI,IIandIII.Theywillbeplayedcontinuously.Oncetherecordingstartsplaying,pleasedoNOTclickoneitherthespeakericonorthe'UnitQuiz'linkinthemenubarabove.Otherwise,youmaylosethechanceofhearingthecompleterecording.PartIScriptDirections:Listentotheshortdialogs,andthenchoosethecorrectanswerstothequestions.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutochoosethecorrectanswers.Usethesecondplayingtocheckyouranswers.1.(Listentotheaudiorecordingforthequestion.)A.Becauseshortslogansarerefreshing.B.Becauseshortsloganscancatchbusypeople'sattention.C.Becauseonlyshortslogansareimpressive.D.BecausetheCoca-Colacompanyhassetagoodexample.2.(Listentotheaudiorecordingforthequestion.)A.Themanasksforsomemoneytobuybread.B.Thewomanspendsalotofmoneyshopping.C.Thewomanwantstobuysomespringclothesfortheman.D.Themanisquiteangryatthewomannotbuyinghimbread.3.(Listentotheaudiorecordingforthequestion.)A.Adsshouldbemadebylocalpeople.B.ThelipstickadismoreeffectiveinGermany.C.Adsshouldbeadaptedforparticularplaces.D.Thesameadcanbeusedinvariousplaces.4.(Listentotheaudiorecordingforthequestion.)A.Toshowhowfastonecanbuythingswiththecard.B.Toshowhowmuchhelikesthecard.C.Toexpresshisdisagreementwiththewoman.D.Toexpresshisagreementwiththewoman.5.(Listentotheaudiorecordingforthequestion.)A.SheisaloyalcustomertoNokia.B.SheisaloyalcustomertoEricsson.C.Sheiseasilyinfluencedbyadvertisements.D.Sheisatoughconsumer.PartIIScriptDirections:Listentothefollowingrecording,andthenfillintheblankswiththemissingwords.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.W:So,Mr.Smith,youwanttoincreaseridershiponthebuses.M:(1)Wedo,andwehopeyoucanhelpus.W:Certainlywecan.First,wemust(2)changetheimageofbustravel.M:Howdoyoudothat?W:Well,we'll(3)dosomesurveystoseewhatpeoplereallythinkabouttakingthebus.We'llinvestigate(4)differentagegroupsandsoon.M:Willthatwork?W:Itworks(5)allthetime.Oncewegetaprofileof(6)yourusers,wecanseewhowecan(7)target.YouranswerCorrectanswer(1)WedoWedo(2)changetheimagechangetheimage(3)dosomesurveysdosomesurveys(4)differentagegroupsdifferentagegroups(5)allthetimeallthetime(6)yourusersyourusers(7)targettargetPartIIIScriptDirections:Listentothefollowingrecording,andthenchoosethecorrectanswerstothequestions.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutochoosethecorrectanswers.Usethesecondplayingtocheckyouranswers.1.WhichofthefollowingisNOTmentionedasapurposeofadvertising?A.Toencouragelistenerstobuyaproduct.B.Topersuadereaderstosupportanorganization.C.Toencouragereaderstogetridofacertainidea.D.Topersuadelistenerstoagreewithacertainidea.2.Accordingtothepassage,whoismostlikelytopayforanad?A.Theadvertiser.B.Anadvertisingagency.C.Theretailer.D.Theshop.3.Whichofthefollowingissecondinimportance?A.Localadvertising.B.Tradeadvertising.C.Nationaladvertising.D.Professionaladvertising.4.Whichofthefollowingistrueofdirectmail?A.Mailadvertisementsgotopeoplewithcertaincharacteristics.B.Mailadvertisementsgotoproducersratherthanprofessionals.C.MailadvertisementsaremoreeffectivethanTVcommercials.D.Mailadvertisementsaremoreexpensivethanotherformsofadvertisements.5.Whatisthepassagemainlytalkingabout?A.Theroleofadvertisinginmodernsociety.B.Thedefinitionandclassificationofads.C.Theeffectsofvarioustypesofads.D.Theimportanceofvarioustypesofads.PartIVDirections:Choosethebestanswertoeachofthefollowingstatements.1.Dad,Ineedsomenewshoes.Myoldoneslook______funny.A.kindB.akindC.kindofD.akindof2.TheyprobablygiveYaoMingmillionsofdollarstowearthoseshoes.Butifyouboughtmetheshoes,I'dwearthem________.A.nothingB.withnothingC.innothingD.fornothing3.IntheStates,advertisersarenotallowed________youngpeoplesmokingcigarettes.A.showB.showingC.toshowD.tobeshown4.Cigarettemanufacturersneedtokeep_______newcustomers.A.bringingaboutB.bringingtoC.bringingforwardD.bringingin5.Manufacturersoftenspendlarge_______ofmoneyontheadvertisements.A.volumesB.numbersC.sumsD.dollars6.Don't_____thinkaboutit!isanexpressioncommonlyusedintheUnitedStateswhenapersonemphaticallydeniesanotherpersonsomething.A.soB.reallyC.evenD.ever7.Itis_____________forustospecifywhatkindofpeoplewewant.A.tooonlynaturalB.onlytoonaturalC.toonaturalonlyD.onlynaturaltoo8.Advertiserskeepfindingways_____thelaw.A.overB.aboutC.roundD.around9.Ourstudentunionshould___________againstsmokingoncampus.A.makesomepublicityB.dosomepublicityC.makesomepublicationD.dosomepublication10.Wehaveeverythingyouneed.Stereos,videomachines,refrigerators,diningroomtables._______;wehaveit.A.NamingitB.TonameitC.YounameitD.Youputanameonit