外贸函电完整教案1(学生用)

BusinessCorrespondences外贸英文函电ContentsChapterOneChapterTwoChapterThreeChapterFourChapterFiveChapterSixChapterSevenChapterEightChapterNineChapterTen外贸函电Introductiontothecourse•Coursedescription•Courseobjectives•Coursecontents•Learningguide•AssessmentandRequirements外贸函电Introduction•Englishbusinesscorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties.•Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities.•Itistolearnboththelanguageandtheprofessionalknowledge(inotherwords,tolearnthelanguageyouaregoingtousewhenyouwork).外贸函电Coursedescription•BusinessCorrespondenceisoneofthemostimportantcourses(acompulsorycourse)forInternationalBusinessTradeMajors.ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning,aimingatpreparationforafuturebusinesscareer.外贸函电CourseobjectivesAfterthecompletionofthewholecourse,studentsaresupposedto:•comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence.•befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice.•conductbusiness,makequickandcorrectreactionstothebusinessinformationandmakebusinessconcludedinreallifesituations.外贸函电Coursecontents•ThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade,mainlyinclude:Establishingbusinessrelations;Inquiry;Offer;Counteroffer;Order;Acceptance;Contract;Packing;Shipment;Payment;InsuranceandClaim.外贸函电•Achievebalancebetweenlanguage-learningandbusiness-learning.•Achievebalancebetweeninputandoutputofwhathavebeenlearned.•Achievebalancebetweencourse-booklearningandsimulatedpractice.•Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences.•Masterthecommonly-usedbusinessvocabulariesandmakegooduseofthem.外贸函电Learningguide•Thecoursewillbeassessedasfollows:•Routineperformance:40%,including:routineattendance,in-classpractice,testsandoutside-classassignments•Finalexam:60%外贸函电AssessmentandEvaluationCriteriaRequirementsYouareappreciatedfornot•beinglateforclassorabsentfromclass.•chewinggumsorwearingacapduringclasses.•pickingupthecellphoneorlettingthephoneringduringclasses.外贸函电ChapterOneLayoutofaBusinessLetterContentsObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy外贸函电ObjectivesUponcompletionofthischapter,youshould:•befamiliarwiththelayoutofbusinessletters.•knowtheformatsofbusinessletters.•knowhowtoaddresstheenvelope.外贸函电LeadingIn•Namethewaysofcommunicationyouknow•WhatisthelayoutofanEnglishletter?外贸函电•Telephone•Fax•E-mail•Letter•Telegram•Telex外贸函电WaysofcommunicationWarmingup外贸函电1.日期Date2.封内地址InsideAddress3.称呼Salutation4.正文Body5.结尾敬语ComplimentaryClose6.签名Signature外贸函电ElectronicsLtd.3StockbridgeRoadLiverpoolLP520MTel.:087564789076Fax:[phone]Website::2569April13,2004FuijiCompany153Ginza-ChomeTokyo,JapanAttention:SalesManagerDearSirs,Re:PortableColourTVSetsWehaveseenyouradvertisementinthe“ElectricFrontier”andarequiteinterestedinyourportablecolourtelevisionset.EnclosedisourInquiryNoteNo.2368.PleasequoteusthelowestpriceC.I.F.Liverpool,statingtheearliestdateofshipment.Welookforwardtoyourearlyreply.Verytrulyyours,ELECTRONICSLTD.HaroldJonesHaroldJonesManagerEncl.InquiryNotecc:Mr.J.L.Smith,NewYorkLayoutofBusinessLetter•1.信头letterHead•2.日期Date•3.封内地址InsideAddress•4.称呼Salutation•5.正文Body•6.结尾敬语ComplimentaryClose•7.签名Signature•8.事由Subject•9.附件Enclosure•a参考号Ref.No.•b经办人AttentionLine•c抄送CarbonCopygoLetterhead•Generally,aletterheadwillincludethecompanylogo,company'sname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.•信头的写法：2种格式•信头一般印在信纸上端的中间，但也可印在信笺的左上方•1）平头式•RichardThomas&BaldwinsLtd.•151GowerStreet•London,SCT6DY,England•Tel:[phone]•Fax:[phone]外贸函电•2）缩行式•SHANGHAIPHARMACEUTICALCO.,LTD•P.O.BoxNo.1752,Shanghai20002,China•Tel:[phone]Fax:[phone]•E-mail:[e-mail]外贸函电•2.发信人地址、日期的具体写法：•1）门牌号码和街名（或邮箱号）•例如:151GowerStreet•但有些不写门牌号与街名，而写出信箱号，如P.O.Box1079,即PostOfficeBox1079的缩写，第1079号信箱。•2）城市、邮政编码、国家名•例如：London,Swg250Y,England••美国地址在城市名称后应写州名和邮区号，例如，Columbus,Ohio43210，U.S.A.•外贸函电•（二）编号和日期•1.编号（ReferenceNo.)•有的信头下有编号。编号是供参考用的，作用是•能使复信与先前发出的信函联系起来。•a.卷宗号码(afilenumber)、•b.部门代号（departmentalcode)，•c.辨认代号（initialsofthesigner)：口述人和打字人的名字缩写。•外贸函电•编号又分：•你方编号（YourReferenceNo.),•我方编号（OurReferenceNo.),例如：•YourRef:B-1549YourRef:JBD/WM•OurRef:A-3450OurRef:WDW/LP外贸函电•InsideAddress•Alwaysincludetherecipient'sname,addressandpostalcode.Addjobtitleifappropriate.•距日期两到四行，打在左边。•1.写上封内地址的益处：•1）发信时可与信封上地址相互对照，以免发信时发生错误•2）收信人读信时可以相互对照•3）便于查阅外贸函电Date外贸函电02/01/032002年1月3日2003年2月1日2003年1月2日ChinesewayAmericanwayBritishwayToavoidconfusion,itisacommonpracticetowritemonthsinwords.Returnsalutation1.Ifunsuretowhomyoushouldaddressaletter,youshouldusethefollowingsalutations:DearSirorMadam,2.Ifyouknowthenamebutarenotfamiliarwiththeotherperson,youshouldusethefollowingsalutation:DearMr./Mrs.XXX,外贸函电3.Ifyouarequitefamiliarwiththeotherperson,youmayusethefollowingsalutation:HiXXX,HelloXXX