商务英语写作课件 Unit 10 Questionnaire

Unit10Questionnaire问卷调查CouldyounamesomekindsofQuestionnaire?marketingquestionnaire市场问卷调查trainingquestionnaire培训问卷调查parentsquestionnaire家长问卷调查educationquestionnaire教育问卷调查teacherquestionnaire教师问卷调查psychologyquestionnaire心理问卷调查Buthowcanwelearnaboutthecustomer’sneeds?Bydifferentkindsofsurveysorinterviews!SurveysandinterviewpostalsurveystreetsurveyTelephonesurveywebsitesurveydoorstepinterviewTellsomewaysofquestionnaire问卷调查方法TelephonesurveyPersonalinterview(facetoface)E-mailsurveyActivity2SetlargeanswerorgansorganizationinformationsurveystoolspersonalActivity31.F2.T3.T4.T5.TActivity5Introduction,firm,reasons,Qualify,Check,appointment,choices,personal,ValidateBasicStructureofaTelephoneSurveyTitle1)introduceyourselfandthecompanyyourepresented2)Whythiscallismade(purpose目的)3)Makesurethepersonistherightonebeforedoingtheinterview4)Checkiftheinterviewcanbedone5)Ifnot,checkifanappointmentcanbemadeContentRespondent’spersonaldata1)Name2)Address3)PhonenumberoftherespondentValidatedata1)Interviewer’sname,date,time2)Validator’sname,dateofsigningKeywordsofPart21.(1)representV.代表conductasurvey进行调查(2)after-saleservice售后服务Registrationrecords注册记录(5)exacttime准确时间2.replaceV.代替Definitely肯定SkipV.跳到dealer经销商dealership汽车专卖店purchase=buyn.购买probeV.探索Probeforspecificreasons探究具体的原因maken.=brand品牌Modelseries系列rate评分Activity6Keys:1.Title(1)Introduceyourselfandthecompanyyourepresented.(2)Whythiscallismade.(3)Makesurethepersonistherightonebeforedoingthesurvey.(4)Checkiftheinterviewcanbedone.(5)Ifnot,checkifanappointmentcanbemade.2.Content:3.Respondent’spersonaldata:4.Validatedata•Wouldyoumind(not)doingsth?•Would/Could/Can/Willyoudosth?•WouldyoumindifI+一般过去时•May/Could/CanIdosth?Activity71.Wouldyoumindmyopeningthewindow?2.Wouldyoudotheexercisesbyyourselfplease?3.WouldyoumindifIcametothepartylate?4.Wouldyoumindnotspeakingfast?5.MayItakeyourorder?1.Would/Couldyoucallthedoctor?2.Could/Can/Wouldyoubuysomemedicine?3.Could/Canyougowalking?4.Wouldyoumindhelpingme/givingmeahand?5.WouldyoumindifIopenedthewindow?6.Could/Would/Canyoulendmethetextbook?Could/Would/CanIborrowyourtextbook?7.WouldyoumindifIwentshopping?8.MayIhelpyou?Activity91.a)Hello/Goodday.b)representingc)areconducting/aredoing/arecarryingoutd)Registrationrecords/Registrationinformatione)terminate/endinterview/stop;f)appointment;g)exact/precise;2.a)toreplace/replacing/tochange/changingb)Definitelyc)skipto/gotod)Definitelynot/Certainlynot/Surelynote)Skipto/Gotof)dealerg)purchased/boughth)probefor/askfor/searchfor/investigatei)make/brandj)seriesk)Make/Brandl)Seriesm)rate/rank/evaluate/graden)rate/rank/evaluate/gradeo)rating/ranking3.a)Address/Add.b)TelephoneNo.4.Interviewer’snameActivity101.(1)–(3)Hello,IamZhangPingrepresentingLinnCompany.Weareconductingasurveyonourcompany’sproductsandafter-saleservice.Registrationrecordsshowthat(4)MayIaskyouseveralquestionsnoworshouldIcallbacklater?2.1a.WhenitcomestimetoreplaceyourAccord2.3xwithanothercar1b.Wouldyouusethesamedealerfromwhomyoupurchasedyourpresentcar?Probeforspecifiedreasons.2a.Howwouldyouratetheserviceofthedealershipwhereyouboughtyourcar?2b.Whydidyougivethedealer’sservicethisrating?3.(2)Address/Add.(3)Tel/Telephone4.(1)Interviewer’sname(2)Timefinished/TimeusedActivity11telephoneStudy–CustomerServiceHello,IamJessicaClintonrepresentingHedyComputerCompany.Weareconductingasurveyonourcompany’sproductsandafter-saleservice.RegistrationrecordsshowthatyouownaHedyP4-588PC.Isthatcorrect?Yes[]No[](terminate)MayIaskyouseveralquestionsnoworshouldIcallbacklater?______________(Writedowntheexacttime)1a.WhenitcomestimetoreplaceyourHedyP4-588withanotherPC,howlikelywillitbewithanotherHedyproduct?Wouldyousay:(Readchoicesaloudandcheckonebox).DefinitelyVerylikely(Ask1a,thenskipto2a.)SomewhatlikelyNotverylikely(Skipto1c.)Definitelynot1b.Wouldyouusethesamedealerfromwhomyoupurchasedyourpresentcomputer?Yes[]No[]1c.WhatarethemostimportantreasonswhyyouareunlikelytopurchaseanotherHedy?(Probeforspecificreasons.)__________________________________1d.Whatmakeandmodelseriesdoyouthinkyouwouldmostlikelybuy?Make:_____Series:_____2a.HowwouldyouratetheserviceofthedealershipwhereyouboughtyourPC?Wouldyourateit:(Readchoicesaloudandcheckonebox.)Excellent[]Good[]Fair[]Poor[]2b.Whydidyougivethedealer’sservicethisrating?(Probeforspecificreasons.)_______________________________________Mr./Mrs./Ms______Add.:/Address:_______________________TelephoneNo.:_______________________Interviewer’sname:__Date:___Timeused:__Validatedby:______Date:_____BasicStructureofaPersonalInterviewTitle1)introduceyourselfandthecompanyyourepresented2)statethepurpose目的(makingastudy).3)asktherespondenttoansweryourquestionspolitely.ContentAskseriesofquestionscloselyrelatedtotheresearch.Respondent’spersonaldata1)Respondent’sage2)Gender3)Dateoftheinterview4)Interviewer’snameSampleP162跟踪调查问卷（1）您好！我是——，代表指数调查公司。（2）我们正在这个地区进行一项调查。（3）我想问您几个问题。此调查是关于饮料的。•首先，当您想到饮料时，第一个进入您脑海的是什么名字？•您还想到什么名字？（深入探究）