如何写英文广告

如何英文广告【写作任务】假设你是李华，你现在为新开业的瘦身餐馆以“Oncetasted,alwaysloved”为题写一则英文广告。餐馆提供平衡的饮食，以饺子为特色，饭菜健康美味。该餐馆设在湖边，风景优美。电话：5558888.要求：1.介绍餐馆的特色和优势2．可适当增加细节，使行文连贯3.词数：120词左右【写作指导】一、审题定调本写作任务要求写一篇英文广告，属于应用文。广告是商品销售的一种宣传方式，目的是使消费者对某种商品产生兴趣，从而说服和诱导消费者产生消费行为的一种手段。广告语言的最大特点是具有鼓动性和吸引力。人称以第三人称为主，时态以一般现在时为主。二、谋篇布局广告一般由标题、正文、和随文三个部。标题词数要少，要能引起读者的兴趣。正文要对标题进行阐释和证实，内容要有吸引力。随文又叫附文，是传达企业名称、地址、购买商品的方法等附加广告信息的文字，一般出现在广告的结尾。本写作任务分三段来写。第一段：引入广告的目的第二段：具体介绍餐馆的特色和优势第三段：说明餐馆的地点和联系方式三、组织语言1.第一段：引入广告的目的。普通表达高级表达1.Wouldyouliketoeatdeliciousfoodwithoutworryingaboutputtingonweight?2.Ourslimmingrestaurantisrightforyou,andI’msurethatyou’llbepleasedwithit.1.Haveyoueverdreamedoflosingweightwhileenjoyingdeliciousfood?2.Cometoourslimmingrestaurant,whichisthehomeofbalancedfood.2.第二段：具体介绍餐馆的特色和优势。普通表达高级表达1.Inourrestaurant,traditionalfoodisserved,suchasdumplingsandnoodles.2.Wealsohaveallkindsofvegetablesaladstoprovideenoughfibersandvitamins.3.Ifyoucometoourrestaurant,youwillloveit.1.Inourrestaurant,wespecializeindumplingsandnoodles,whichareourlocalfavoritedishes.2.Mouthwateringvegetablesaladscontainingfibersandvitaminsarealsoincludedinourmenu.3.Onceyouhavetriedourfood,youwillneverwanttogoanywhereelse!3.第三段：说明餐馆的地址和联系方式。普通表达高级表达Ourrestaurantliesbythelakewithgreatviews.Locatedbythelake,ourrestaurantisaperfectplacetohaveanexcellentmealwhileenjoyinggoodviews.【范文展示】AOncetasted,alwaysloved①Wouldyouliketoeatdeliciousfoodwithoutworryingaboutputtingonweight?②Thenourslimmingrestaurantisrightforyou,andI’msurethatyouwillbepleasedwithit.Weofferabalanceddietwithenergy-givingfoodaswellasprotectivefood.③Inourrestaurant,traditionalfoodisserved,suchasdumplingsandnoodles.④Wealsohaveallkindsofvegetablesaladstoprovideenoughfibersandvitamins.Ourdishesaredeliciousandhealthywithreasonableprices.⑤Ifyoucometoourrestaurant,youwillloveit.⑥Ourrestaurantliesbythelakewithgreatviews.Welcometoourrestaurant.Telephonenumber:5558888.BOncetasted,alwaysloved①Haveyoueverdreamedofbecomingslimwhileenjoyingdeliciousfood?②Thencometoourslimmingrestaurant,whichisthehomeofbalancedfood.③Ourrestaurantspecializesindumplingsandnoodles,whichareourlocalfavoritedishes.④Mouthwateringsaladscontainingfibersandvitaminsarealsoincludedinourmenu.Moreover,thepricesofourdishesarereasonable,andforthefirstweekweareofferingadiscountof20%.⑤Onceyouhavetriedourfood,youwillneverwanttogoanywhereelse!⑥Locatedbythelake,ourrestaurantisaperfectplaceforyoutohaveanexcellentmealwhileenjoyinggreatviews.Whynotpayusavisit?Telephonenumber:5558888.温馨提示：通过对比可以看出，第二篇文章用了更高级的词汇和表达，也用到了多种从句。同学们在平时的写作中可以尝试高级词汇和表达，尝试使用多种从句，使文章更加精彩。【实战演练】假如你是李华，你们学校附近新开了一家专为学生提供健康饮食的学生餐馆，饭菜健康美味。请你为这家餐馆写一则英文广告。电话：6668888.要求：1.介绍餐馆的特色和优势2．可适当增加细节，使行文连贯3.词数：120词左右Onepossibleversion:Withmuchpressurefromstudies,doyouwanttoenjoydeliciousandhealthyfoodafterclass?Thencometoourrestaurant,aperfectplaceforstudentstohavemeals.Ourrestaurantprovidesabalanceddietspeciallyforstudents.Wehavetraditionallocalfood,suchasdumplings,beefnoodles,friedeggsandsoon,whichwillhelpyoubecomeenergetic.Atthesametime,protectivefoodisalsoincluded,suchasvegetabledishesandallkindsofsalads.Besides,ourrestaurantisbeautifullydecoratedandI’msureitwillmakeyoufeelwarmandrelaxed.Locatedneartheschool,itisconvenientforyoutocome.Whynotpayavisit?Telephonenumber:6668888.