商务英语阅读课后习题答案-chapter1-8

商务英语阅读课后习题答案-chapter1-8Chapter1二、短语翻译。英翻汉Sluggisheconomy萧条的经济Fullemployment充分就业Tradedeficit贸易赤字in-depthanalysis深入的分析Industrializedcountries工业化国家free-tradeagreement自由贸易协定internationalspecialization国际专业化productdifferentiation产品差别tradesurplus贸易盈余determinativefactor决定性因素三、汉翻英经济双赢economicwin-win关税壁垒tariffbarrier收入不平等wageinequality劳动生产率laborproductivity解雇工人layoffworks生产要素factorofproduction双边协议bilateraldeal回归分析regressionanalysis市场准入marketaccess世界经济复苏worldeconomicrecovery四.Translation1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.10.Accordingtoconservativeestimates,by2021,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.五、完形填空Chapter2二、consumer-goods消费品discountretailers折扣零售商brandequity品牌资产价值advertisingbudget广告预算real-timesalesdata实时销售数据salespromotion促销profitmargin盈利scannerdata扫描数据三、汉翻英价格溢价pricepremium基线销售base-linesales减价pricereductions广告支出advertisingspending营销组合marketingmix销量溢价quantitypremium产品数量（种类）product-linevariety美元分配allocationofdollars四.翻译1.Thegovernmenthasallocated$tothedevelopmentandutilizationofrenewableenergyintheruralareas.2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.五、完形填空Chapter3二.Privilegedminority享有特权的少数人Gasstation加油站Marketingresearch市场调查Professionalcompetence专业技能Asalespoint卖点Productdesign产品设计Potentialconsumer潜在顾客Businessdisaster商业灾难三、汉翻英日常生活dailylife广告活动advertisingcampaigns物理特征physicalcharacteristic视觉想象visualimagination国内媒体nationalmedia销售增长salesincrease销售渠道distributionsystem产品到导向型的广告product-orientatedadvertising四.翻译1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.2.BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation3.Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.4.Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.5.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.6.Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.7.Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright(promising)start-ups.8.Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.9.Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.10.Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurvivean