服装市场营销中英文版

Fashionsportswearsinvestigationreport1.TableofContents2.abstract3.generalintroduction1.1background1.2aimandobjectives4.scopeofstudyandmethodology5.Thebodyofresearch6.mainstatisticalresult7.analysisbysynthesis8.conclusionandproposalAppendixone:questionnaireAppendixtwo:questionnairepictureAbstract:Alongwiththesocio-economicdevelopment,theapparelindustryhasbeenbooming,whileyoungerfashionconsumergroupsattractedmoreandmoreattention.(Young,hipconsumersreferstobetweentheagesof15to35yearsoldDemandforgarmentswithastrongconditionsbuttheeconomicarenotveryenoughgroups,generallyarecollegestudentsorjustintothesociety'sinauguration)Astheyoungerfashionconsumergroups,makingitdifferentfromothersocietiestheconsumptionpsychologyandbehaviorofconsumers.Theyhaveadvancedconsumerattitudes,butrestrictedbyitseconomicstrength.Strongconsumerdemand,itwillmakethemappearirrationalconsumptionorsomeotherconsumerissues.Thus,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.generalintroduction：1.background，aimandobjectivesInordertounderstandtheyoung,hipconsumersdemandforclothing,aswellasyoung,hipconsumersperceptionofclothing,whatneedstobeimproved,throughclothingtoyoung,hipconsumersconsumersurveyandresearch,wecangraspthenewtrendinconsumption.2,researchtopic----youngfashionconsumersforinvestigationofsmartcasualclothing.Ihopethatthroughthisstudytoknowtheyoungerfashionconsumerdemandforstylishcasualwear.Suchastheproduct,series,pricing,channelmarketingneeds.Consumerslikewhatkindofproducts,suchascolor,fabric,pricingandpromotionsandotherpreferences.scopeofstudyandmethodology:(A)thescopeofsamplingthissurveytargetedatschoolstudentsandtheschool-agepopulation(b)samplingsurveytakenahierarchicalscaleofnon-probabilitysamplingmethods(c)thesurveymethodologyconsumersurveyquestionnaireandinterviewsurvey(d)investigationsnumber:50.Thebodyofresearch:OfwhichIamtheyoungerfashionconsumergroups(15-35)clothingmarketresearch,surveynumber50.Wastevolume1(2%).Thisreportwillbeinvestigatedinaccordancewiththequestionnaireanalysisoftheclassificationofoccupations.Type:classastudent36%atotalof18people.White-collarclassb20%atotalof10people.Classcservice28%atotalof14people.Classd14%atotalof7people.Thisyouthfulgroup,ourinvestigationwillhavenosmallgains.Now,belowtoseeoursurveyresults:1.ProportionofmenandwomensexmanwomanProportion40%60%男女比例40%60%男女2.Monthlybasiclivingexpensesveragemonthlyconsumption（yuan）sex500-800800-10001000-20002000以上man18.3%36.7%23%22%woman20%37.8%21%21.2%total38.3%74.5%44%41.2%3.Averagemonthlyonclothingconsumption.服装上的消费/月sexLessthan300301-500501-1000Morethan1000man18.70%41.70%28.30%11.30%woman19%45.60%29%6.40%平均每月在服装上的消费0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%300以下301-500501-10001000以上男女Onclotheseachsemesterspentmostofthegirlsandboysfrom301to500Yuan,butwithineachpricerangethereisstilladifference:Whenyouspendlessthan300yuan,theproportionofboysthangirls;spent300yuanandabove,theproportionofboysthangirls.Visibleintheoverallconsumptionlevelinmuchthesamecircumstances,girlsinspendingonclothinghasbeenlowerthanforboys.4.Preferencetypebrandclothing月基本生活费0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%500-800800-10001000-20002000以上价位比列男女GarmenttypeSportsapparelCasualclothingCasualclothingjeansother百分比19%44%11.30%14%11.70%服饰类型0%5%10%15%20%25%30%35%40%45%50%运动服饰休闲服饰职业服装牛仔服饰其他服饰类型Datacanbeseen,thistypeofconsumerpreferencesportsapparelandleisureclassdress.Andaftermyinvestigations,inadditiontowork,theconsumergroupsverylittleclothingtochooseacareer.5.FavoritefashionstylefashionstylepartysuEuropeanStyleJapaneseandKoreanstyleAvant-gardeNationsproportion（%）20%32%18%22%8%服装风格0%5%10%15%20%25%30%35%小清新欧美日韩前卫民族服装风格Canbeseenthroughthedata,consumergroupsliketheEuropeanandAmericanavant-gardestylewithmorepeople,theyliketheatmosphere,highlightingthepersonalitiesandfashionclothing.6.FavoriteclothingbrandFavoriteclothingbrand（MultipleChoices）ONLYZARAC&AH&MLevi‘sEtamverymodaE-LANDother（M&ESportsapparel）proportion（%）60%74%51%82%48%67%63%68%42%喜欢的品牌0%10%20%30%40%50%60%70%80%90%ONLYZARAC&AH&MLevi‘sEtamverymodaE-LAND其他喜欢的品牌Below,Iwilldoitthroughdifferentoccupationalclassificationanalysis.Firstofallwewillbeoccupationstostudentsinvolvedinaspecificanalysisofthequestionnaire.Specificanalysisareasfollows:Occupation:student(atotalof18peopleagerange18-24years)Shoppingfrequencyclassification4to10timesamonth11to17timesamonthothersproportion（%）62%17%21%0%10%20%30%40%50%60%70%每月4-10次每月11-17次其他逛街次数逛街次数Formscanbeintuitivelyseenstudentsshoppingfor4-10timespermonth.Collegelifewithrelativeease,somorestudents'time.Moretimeisspentshoppingisalsorelatively.one-piece（yuan）Lessthan100101-300301-500Morethan501proportion（%）24%49%19%8%单件价位0%10%20%30%40%50%60%100以下101-300301-500501以上单件价位Atthispointcanbeseenmoststudentscanacceptclothingpricedbelow300yuan,forstudents,garmentpricesshouldbesetataround300,pricedrelativelyeasyforstudentstotakeandbringaboutadeal,increasingtheturnoverrate.ShoppingPlaces（MultipleChoices）MallspecialtystoreForeigntradeandleisu