中英职业足球俱乐部主要经济来源对比分析Ξ

:10012747(2006)0520037203:A:G84311X(,710061):,,,,:;;;AnalysisandComparisonofChiefRevenueSourcesofChineseandBritishProfessionalFootballClubsLEIXu(XianUniversityofFinanceandEconomics,Xian710061,China)Abstract:Byexaminingticketincome,advertisingsponsorshipandTVbroadcastofprofessionalfootballclubs,thispaperhasmadeefforttocompareandanalyzethedifferenceslyinginChineseandBritishprofessionalfootballclubsintermsofmarketoperationandmanagement,andventuredtoproposethatChineseprofessionalfootballclubsshouldobservetherulesofmarketeconomy,andfol2lowtheadvancedconceptionsofmanagementandserviceestablishedbyBritishprofessionalfootballclubs,soastoimprovetheman2agementabilityofChineseprofessionalfootballclubs.Keywords:professionalfootball;club;revenuesources;marketeconomy1111()30%(),12%()[1](1),2002-20031300,34324[1]2004145.06,10989[2]1()(%)(%)(%)(%)(%)314390303028121110351216027,,90%,5%-8%,3%-5%[1],(),()()30-33%,17-20%[1],,,,,1127323520069JOURNALOFXIANUNIVERSITYOFPHYSICALEDUCATIONVol123No15Sep.2006X:2006201220;:2006205216:(19712),,,,,,,(:),,,,[3],(118,),,[3]113,,,,,,,,,,,2211,[4],()60%,()20%[1]()30%[5],,,,212,[6],(2),,,,,,,[1],[5],;,,,,,,,,(),,[3],(,,,,,,[6]);213,,,[5],,,,,,,,,3311,20018,11,2004-20052.5[7]2002-200383523,,8360,33%[1](3),200,1%[1]2()()1100500500-4000,100-2002150/100-2000/5-50/3920/41500,1000,7501/45920-20000/,/1506,,,,[8],,,,,,325140()8360()33%6660()200()1%312(),,,,,20054,,[9],,,(93)9323:5;72,3(1),,,,,,(2),,,,,,(3),,(4),,,,,,,,(5),,,(6),,,,,,;,,,:[1]1[J]1,1998,18(4):962981[2],,1[J]1,2002,18(1):182191[3]1[J]1,2000,(1):232241[4],1,[J]1,2002,17(10):582601[5]1[J]1,2003,15(1):722731(39),,[10],,,,,,,;,,(),,;,,,;,,;,,,,,,;,,,,:[1].[J].,2004,(8):451[2]2004[EB/OL].[3].[M].:,2005:42,118,2241[4].[M].:,1998.[5].[J].,2004,40(1):26228.[6]1[M].,.:,2004:66,115,2061[7].[J].,2005,19(6):352371[8].[J].,2001,16(1):29233.[9].[J].,2005,31(2):242271[10].[J].,2005,39(4):21223.3923:5