Oracle商务智能精华介绍

1InsertPictureHereBusinessIntelligenceApplications5BIandPerformanceManagementConsistentlytheTopITandBusinessPrioritiesWorldwide“…themostimportanttechnologyin2007isBusinessIntelligence”Finance’sTopAreaofImportanceSources:CIOInsight,“TheFutureofI.T.:What'sonTapfor2007andBeyond,”January16,2007;IBMBusinessConsultingServices,“TheGlobalCFOStudy2005”6BusinessIntelligenceDrivesIncreasedEffectivenessineveryBusinessFunctionSalesAnalyticsMarketingAnalyticsService&ContactCenterAnalyticsConvertservicecallsintosalesthroughenhancedcross-sellingImprovepipelinevisibilityandforecastaccuracyReal-timevisibilityintocampaignexecution,results,andROIFinancialAnalyticsHR/WorkforceAnalyticsSupplyChainAnalyticsOptimizesuppliersourcing,supplierperformance,andinventorylevelsReal-timeviewoffinancialconditionanddriversofcostandprofitabilityUnderstandwhatdrivesemployeeproductivityandorg.performance7InsertPictureHereOurMissionMakingoursoftwareasourceofcontinualcompetitiveadvantageforourcustomersBetterInformationBetterResults8OurApproachtoBIApplicationsPre-BuildApplicationstoreducecomplexityandTCOforourcustomersExtendApplicationswithBestinClassTechnologyIntegrateBIApplicationswithERPandCRM1239Pre-BuiltBIApplicationsfromOracleReduceComplexityDELIVERBETTERINSIGHTTOCUSTOMERS’MULTI-APPLICATIONENVIRONMENTSDASHBOARDS•“Visible”“PLUMBING”•“UndertheSurface”•Mappingstomultipleapplicationsanddatatransformationalltakeexpertiseandtime10Oracle’sProductStrategy•IntegratedBusinessIntelligenceDatabase•BusinessIntelligence&DataMiningFunctionsIntegratedinDatabase•IntegratedBusinessIntelligenceTools•Best-of-Breed,NextGenerationBusinessIntelligenceTechnologyPlatform•IntegratedAnalyticApplications•EnterpriseWide,IndustrySpecificAnalyticandCorporatePerformanceManagementApplicationsExploitsAnyInformationTechnologyEnvironment12AnalyticApplicationsFamiliesAllonCommonOracleBIEETechnologyOtherOperational&AnalyticSourcesOracleBISuiteEEAd-hocAnalysisProactiveDetectionandAlertsMSOfficePlug-inReporting&PublishingInteractiveDashboardsDisconnectedAnalyticsWebServicesFusionIntelligenceforEBSFusionIntelligenceforPeopleSoftEnterpriseOracleBIApplicationsEnhancement/ExtensionofDBIExtensionofEPM,ReplacementforBO,Cognos,MSTRSinglesource,Multi-sourceForEBS,PSFT,SEBL,SAP,OtherNewNewNewVersion13OracleBISuiteEnterpriseEditionUnifiedBusinessIntelligenceInfrastructureAd-hocAnalysisProactiveDetectionandAlertsMSOfficePlug-inReporting&PublishingInteractiveDashboardsDisconnectedAnalyticsOracleBIServerOLTP&ODSSystemsDataWarehouseDataMartSAP,OraclePeopleSoft,Siebel,CustomAppsFilesExcelXMLBusinessProcessMultidimensionalCalculationandIntegrationEngineIntelligentCachingServicesEnterpriseBusinessModelandAbstractionLayerIntelligentRequestGenerationandOptimizedDataAccessServicesWebServices14OracleBIApplicationsSingle-andmulti-sourceAnalyticAppsBuiltonBISuiteEEOracleBISuiteEEAd-hocAnalysisProactiveDetectionandAlertsMSOfficePlug-inReporting&PublishingInteractiveDashboardsDisconnectedAnalyticsWebServicesOracleBIApplicationsSalesService&ContactCenterMarketingOrderManagement&FulfillmentSupplyChainFinancialsHumanResourcesPackagedETLMapsUniversalAdaptersIVR,ACD,CTIHyperionMSExcelOtherDataSourcesBAWSchema15OracleBIApplicationsMulti-SourceAnalyticswithSingleArchitectureTravel&TransAutoComms&MediaComplexMfgConsumerSectorEnergyFinancialServicesHighTechInsurance&HealthLifeSciencesPublicSectorOtherOperational&AnalyticSourcesOracleBISuiteEnterpriseEditionPrebuiltadapters:SalesService&ContactCenterMarketingOrderManagement&FulfillmentSupplyChainFinancialsHumanResourcesPipelineAnalysisTriangulatedForecastingSalesTeamEffectivenessUp-sell/Cross-sellCycleTimeAnalysisLeadConversionEmployeeProductivityCompensationAnalysisHRComplianceReportingWorkforceProfileTurnoverTrendsReturnonHumanCapitalA/R&A/PAnalysisGL/BalanceSheetAnalysisCustomer&ProductProfitabilityP&LAnalysisExpenseManagementCashFlowAnalysisSupplierPerformanceSpendAnalysisProcurementCycleTimesInventoryAvailabilityEmployeeExpensesBOMAnalysisOrderLinearityOrdersvs.AvailableInventoryCycleTimeAnalysisBacklogAnalysisFulfillmentStatusCustomerReceivablesCampaignScorecardResponseRatesProductPropensityLoyaltyandAttritionMarketBasketAnalysisCampaignROIChurnPropensityCustomerSatisfactionResolutionRatesServiceRepEffectivenessServiceCostAnalysisServiceTrends16OracleBIApplicationsMulti-SourceAnalyticswithSingleArchitectureTravel&TransAutoComms&MediaComplexMfgConsumerSectorEnergyFinancialServicesHighTechInsurance&HealthLifeSciencesPublicSectorOtherOperational&AnalyticSourcesOracleBISuiteEnterpriseEditionPrebuiltadapters:SalesMarketingOrderManagement&FulfillmentSupplyChainHumanResourcesPipelineAnalysisTriangulatedForecastingSalesTeamEffectivenessUp-sell/Cross-sellCycleTimeAnalysisLeadConversionEmployeeProductivityCompensationAnalysisHRComplianceReportingWorkforceProfileTurnoverTrendsReturnonHumanCapitalSupplierPerformanceSpendAnalysisProcurementCycleTimesInventoryAvailabilityEmployeeExpensesBOMAnalysisOrderLinearityOrdersvs.AvailableInventoryCycleTimeAnalysisBacklogAnalysi