您好,欢迎访问三七文档
当前位置:首页 > 商业/管理/HR > 公司方案 > 三八节商场活动策划【实用5篇】
1/27三八节商场活动策划【实用5篇】人的记忆力会随着岁月的流逝而衰退,写作可以弥补记忆的不足,将曾经的人生经历和感悟记录下来,也便于保存一份美好的回忆。大家想知道怎么样才能写比较优质的范文吗?以下是网友为大家分享的“三八节商场活动策划【实用5篇】”,供您参考阅读参考下载。三八节商场活动策划【第一篇】1、优雅的购物环境:布置各大卖场,营造热闹的卖场气氛和环境。2、优质的商品质量:活动期间,凡在卖场内找到过期商品以及存在质量问题的商品,均可获得小礼品一份。3、优异的服务品质:3。15当日,凡到超市购物的顾客均可到服务台领取一份“服务质量有奖调查活动”表,填好后交回,即可获得佳用“好口杯”一个。4、优价的特卖活动:活动期间,推出一批特卖商品(确保质量和品质),超低价促销。5、优厚的促销内容:推出一批百货和小食品进行买3送1活动。1、消法咨询:3月15日上午,由市消费者协会在第一购物广场门前设立咨询台,向消费者宣传消费者权益保护法的有关条款,并现场接受和处理维权投诉。2/272、请您监督:提前招募消费者代表50名,3月15日下午在第一购物广场门前举行授权仪式,聘请他们为佳用公司的监督员,负责佳用各超市的商品质量监督工作,定期给公司提出各种整改意见和建议,根据所提建议的采用价值高低,佳用为其提供价值20——100元不等的纪念品。1、您的新衣我的心意①“告别冬天”服饰特卖:凡一次性购买所有特价冬季休闲服装、西装、风衣、羽绒服、羊绒衫满80元均可获赠价值10元左右的手套一双或精美纱巾一条;满120元获赠价值30元左右的棉拖鞋一双或围巾一条;满160元获赠价值50元的保暖内衣一套。(多买多送,送完为止)②“走进春天”新品热卖:凡一次性购买各品牌新品春装、休闲服饰、鞋类满120元均可获赠价值10元的礼品一份;满180元获赠价值20元的礼品一份;满220元获赠价值30元的礼品一份。(多买多送,送完为止)③童装展示发布:在时代店组织儿童时装表演,进行精品童装秀,尽显童真童趣,促进销售。凡购买模特身上的童装,均可获赠精美风筝一只;购买别的童装也可获得精美礼品一份。(多买多送,送完为止)2、鸡年有好味养好您的胃①食品区:一批休闲小食品惊爆价促销。②生鲜区:⑴凡一次性购买生鲜满20元均可获赠鲜鸡蛋3只。(多买多送)3/27⑵限时特价水果1元1斤。(3。15当天早上9:00——10:00、下午3:00——4:00、晚上8:00——9:00;每人限买2斤)来柳北超市,获幸运之奖:3。15当天,在超市内不同的地方放置10套加盖佳用印章的电脑打印字(佳用诚信购物放心),如能找齐一套,即可到服务台换取价值50元的奖品一份。(每人限找一套)活动配合:商品行政部安排促销活动细则采购中心组织产品及联系供应商品安排促销活动营运部实施活动计划企划中心制定方案及实施广告项目广告支持:1、柳州广播电视报(1期)2、柳州日报、晚报中缝(3期提前2天发布)3、店内pop三八节商场活动策划【第二篇】今年9月25日是中秋节,距离10月1日仅仅5天,又值9月28日某商场八一店五周年店庆,这种扎堆效应,潜在消费群体相对于单个节日来说要多很多,同时为了应对某某10周年大庆,提前引爆并释放消费高潮,因此对于我们来说,这是一次很好的提高门店销售额、提升某商场品牌形象和应对某4/27某10年大庆的好机会。此次促销,应该做到参与促销的商品面广、数量多,力度大,利用节日的双重性,促进商品的连带销售。:一、:9月21日(周五)——10月7日(周日)二、:合家团圆渡中秋,龙腾虎耀迎国庆三、:某商场商城及八一店、某商场购物广场、北园店四、:1.中秋活动:超市中秋档期dm海报9月5日—25日同步跟进华信店中秋同步跟进2.活动主题:月饼+红酒某商场携您度中秋(黄金、珠宝、化妆品、大家电等特殊品类不参加活动)3.活动时间:9月21日(周五)——9月25日(周二)4.活动简述:因为商场现有品牌自行举行的折扣,某商场不承担费用,所以广告宣传上突出“现有折扣上再送”,顾客心理感受是不一样的,可以在不承担费用的基础上取得顾客认为比较实惠的活动力度,同时突出了中秋送月饼红酒活动,比较温馨,贴切节日特色。)5.活动内容:在所有品牌现有折扣上当日现金消费满200元,可凭购物发票或小票再获赠“温馨月饼”一块。(单独包装,价值约8元)5/27当日现金消费满500元,可凭购物发票或小票再获赠“亲情月饼”礼盒一份。(价值约40元)当日现金消费满1000元,可凭购物发票或小票再获赠“月饼红酒”套装礼盒一份。(价值约80元)商场促销活动策划方案商场促销活动策划方案各店按照赠礼价值自行同月饼厂家协商,定制礼品,活动结束后,按照实际赠送数量结款,费用原则上同参加品牌各承担50%。“月圆中秋,情浓某商场”中秋礼品节中秋节期间,在各门店划出专门区域,开辟中秋商品系列展销区,展销商品品类包括:月饼、酒类、礼盒等中秋节日系列商品,方便顾客在该区域进行选购。月饼、酒类、礼盒等中秋节日系列商品展销的商品品类等由各门店自行挑选组织,地点可选在超市或超市外的公共区域。1.活动时间:9月28日(周五)——10月7日(周日)2.活动范围:某商场商城及八一店、某商场购物广场、北园店及华信店3.活动内容:穿着类、床品、箱包新品7折起活动期间,凡单店当日购买穿着类、床品、箱包商品新品7折起,原上参加品牌范围要广,至少济南五店相同品牌要保证相同力度。(超市及特例品牌除外,活动期间,会员积分卡只积分不打折)购物某商场,尽享意外惊喜—“国庆购物不花钱”6/274.时间:20xx年10月1日—7日凡当日单店购物满300元的顾客,可凭购物发票参加抽奖,有机会获得该票全额和半额消费返还。5.操作细则:各店设置一个抽奖箱,内有20个乒乓球(其中全额返还1个,半额返还2个,17个纪念奖,可选择超市商品),工作人员需要在参加活动顾客发票上加盖“l”章,即时开奖。国庆同欢乐,某商场送安康此活动旨在通过购物加购的方式,经历过7.18暴雨事件后,人们在面对意外事故、灾难时候的无助和彷徨,更加突出了保险的重要性,拟通过购物赠送人身意外保险的方式,体现出某商场以人为本,关心顾客,为树立某商场关注顾客健康的形象,起到一定的积极作用。因国庆主题促销已经推出全场7折起,为控制成本,此活动采用加购的方式,作为主活动的附加活动,淡化商业气息,突出某商场送安康的营销思路,能引起顾客的关注。活动期间,凡当日单店购物累计满1000元(含超市)的顾客,均可加一定金额的现金到各店总服务台办理“保险卡”一张,每日每店500个,保险卡设置为:a系列:加5元赠送保额为22000元的意外伤害保险(成本15元)。b1系列:加10元赠送办理保额为63020元的意外伤害保险(成本30元)。7/27b2系列:加10元赠送办理保额为281000元的交通意外伤害保险(成本30元)。c1系列:加20元赠送办理保额为155030元的意外伤害保险(成本50元)。c2系列:加20元赠送办理保额为540000元的交通意外伤害保险(成本50元)。三八节商场活动策划【第三篇】��������ö£ï¿½ø³ï¿½åµï¿½ï¿½ï¿½ï¿½1�����åµä¹ï¿½ï¿½ï»·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½óªï¿½ï¿½ï¿½ï¿½ï¿½öµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½õºí»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½2�����êµï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ú¼ä£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ·8/27�ô¼ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½é»ï¿½ï¿½ð¡ï¿½ï¿½æ·ò»ï¿½ý¡ï¿½ï¿½ï¿½ï¿½ï¿½3������ä·ï¿½ï¿½ï¿½æ·ï¿½ê£ï¿½3.15���õ£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ä¹ë¿í¾ï¿½ï¿½éµï¿½ï¿½ï¿½ï¿½ï¿½ì¨ï¿½ï¿½è¡ò»ï¿½ý¡ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð½ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ãºó½»»ø£ï¿½ï¿½ï¿½ï¿½é»ï¿½ã¼ï¿½ï¿½ã¡ï¿½ï¿½ã¿ú±ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½4���å¼ûµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½î¶¯ï¿½ï¿½ï¿½î¶¯ï¿½ú¼ä£¬ï¿½æ³ï¿½ò»ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ·ï¿½ï¿½è·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½æ·ï¿½ê£ï¿½ï¿½ï¿½ï¿½ï¿½9/27�í¼û´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½5���åºï¿½ä´ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ý£ï¿½ï¿½æ³ï¿½ò»ï¿½ï¿½ï¿½ù»ï¿½ï¿½ï¿½ð¡ê³æ·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½3��1�����������1��������ñ¯ï¿½ï¿½3��15�����磬����������ð���úµï¿½ò»ï¿½ï¿½ï¿½ï¿½ã³¡ï¿½ï¿½ç°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ñ¯ì¨ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è¨ï¿½æ±£ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ð¹ï¿½ï¿½ï¿½ï¿½î£¬ï¿½ï¿½ï¿½ö³ï¿½ï¿½ï¿½ï¿½üºí´ï¿½ï¿½ï¿½î¬è¨í¶ï¿½ß¡ï¿½10/27����2�������ල����ç°ï¿½ï¿½ä¼ï¿½ï¿½ï¿½ï¿½ï¿½ß´ï¿½ï¿½ï¿½50����3��15�������úµï¿½ò»ï¿½ï¿½ï¿½ï¿½ã³¡ï¿½ï¿½ç°ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½è¨ï¿½ï¿½ê½ï¿½ï¿½æ¸ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½ã¹ï¿½ë¾ï¿½ä¼à¶½ô±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ã¸ï¿½ï¿½ï¿½ï¿½ðµï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½à¶½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ú¸ï¿½ï¿½ï¿½ë¾ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½í½ï¿½ï¿½é£¬ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½á½¨ï¿½ï¿½ä²ï¿½ï¿½ã¼ï¿½öµï¿½ßµí£ï¿½ï¿½ï¿½ï¿½ï¿½îªï¿½ï¿½ï¿½á¹©ï¿½ï¿½öµ20����100ôªï¿½ï¿½ï¿½èµä¼ï¿½ï¿½ï¿½æ·ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½11/27����1�����������òµï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ù¡ï¿½ï¿½ï¿½ï¿½ï¿½ì¡±ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ï¿½ò»ï¿½ï¿½ï¿½ô¹
本文标题:三八节商场活动策划【实用5篇】
链接地址:https://www.777doc.com/doc-11769419 .html