网上拍卖的信用评价

:3:,,,;,:3,,:100871,:[e-mail],[e-mail];,;,LonnieMagee(70533020),,,,,,(Akerlof,1970;Kreps,1990),,(Klein,1997;,2003),Shapiro(1983),(premium),,,:,,;,(),(eBay,),,,,,,,:,;,,,,,,,,18200612©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(2000)HouserWooders(2001)KalyanamMcIntyre(2001)MelnikAlm(2002)DewanHsu(2004)DewallyEderington(2006),(),,,,,:,eBay();,,,,,,,,,,,,,,,,,,(),()Livington(2005),,,eBay,,7,,24,,,,,,,,,,,28::,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,,(bidder)(buyer),(),,,,714,,:,,,,,;,,,,,,,(),,,,,,,,,,,,,,,(),,38200612,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,,,,,,,,,,;,,,,,,,,,Lucking2Reiley(2000)MelnikAlm(2002)DewanHsu(2006),,Eaton(2002),,Heckman:probit,,Heckman,(=0),,,Heckman(1979),(inverseMillsratio),OLS,,,,White(1980),,,,,,,,,,()Livington(2005),,48::,,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(2000),,;BaPavlou(2002),,,P,,(),,,,,,,(),,(01),,(1,0),,BajariHortacsu(2000)eBay,,,,(),,(lastminutebidding)(MelnikandAlm(2002)Livingston(2005)),,:1),(),;2),(),,(),,,,,,,,,,,58200612©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,Heckman(),,,,,,,,,,;,,20021212003331,1,(1),182853,3113%(59432),1115%(20098),,5610%(102398)(2),52363,2513%(13260),914%(4928),,6513%(34175),,1012(1),,()5(),509;0167;0183,,,1,68::45(,),,,,,,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,516%2,,(1),45,2203,-3,,,,,,2,118,1,1()(=1)182853015600149601182853509110514251876249979198()1828530167001337010111()1828530183001321010011()182853017550143001()182853011890139201()182853010250115701()1828530102901168011828534511821021668-32207()1828532124911828-11386717001828530183101222011828530124201828010182853012430149003(,=1)182853015520149701()1024050192901139010751:(),0,1;,1,2,(10%,),,(22%,),123,1050100,4,0123,0,,55%(1)78200612,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()(=1)52363016530147601()5236321822216280101779()523630187001302010011()52363016980145901()52363012130140901()52363010330117901()523630105301223015236311719083321596-42328()523632160821056-11609717535236301856012100152363012110177201452363012460150803(,=1)52363015760149601()()341711129711460051687343,(1),;(2),(inverseMillsratio)(2)(4),Heckman(1979),,(2)(4),,,,,,P,(,),,,,3,(2),()01012:(451182),()1,01012[ln(461182)-ln(451182)]=0100026,(509),01013;5,509016401111,(8311%),,1%,010011,5090156;9114%(8311%10%),88::©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1):(=1)Probit(2):()-01066333(01003)-0100633(010004)()-11419333(01013)01099333(01002)()01516333(01011)()01837333(01045)01022333(01011)()01918333(01060)01026333(01045)()01845333(01058)01018333(01060)()010153(01009)01006(01010)()01167333(01002)010153(01009)11455333(01019)01111333(01004)()01090333(01004)01011333(010005)-01401333(01007)-01030333(01001)()01087333(01004)01013333(01001)InverseMillsRatio01120333(01003)182853102405R20125701335()0109901009:(1),(2)White(1980)(1)(2)262()2945,,3333331%5%10%(4)417,1%3,(1),probit(marginaleffect),()01065,,(451182)5,0168%01568,(8311%),,1%,0157%;,9114%(10%),5,0156,9%,3(1)R201257,,R201158,01099,R23815%(2),R201335,,R201326,01009,R2217%,,()(1)(2)98200612,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3):(=1)Probit(4):()()-01452333(01003)-01577333(01006)()01748333(01024)()01866333(01045)01090333(01013)()01905333(01060)01092333(01014)()01820333(01058)01090333(01014)()01026333(01009)01010333(01004)()01105333(01005)01082333(01004)11549333(01042)01133333(01045)()01104333(01009)01191333(01009)-01251333(01018)-01158333(01019)()-0108833(01019)0103633(01015)InverseMillsRatio01603333(01034)5236334171R20132601556()0107801006:(3),(4)White(1980)(3)(4)262()2945,,,,(),,(1,,),(-11419),,,,,,,,(),:,(),,,()(),,(1)(2),,,,,710,,(,),,,,09::©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3)(4),3,Reiley(2000)MelnikAlm(2002)DewanHsu(2006),,(),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2003:,Akerlof,G.,1970,TheMarketforLemons:QualityUncertaintyandtheMarketMechanism,QuarterlyJournalofEconomics84.Ba,S.andP.A.Pavlou,2002,EvidenceoftheEffectofTrustBuildingTechnologyinElectronicMarkets:PricePremiumsandBuyerBehaviour,MISQuarterly26:243268.Dewally,M.andL.H.Ederington,2006,Reputation,Certification,WarrantiesandInformationasRemediesforSeller2buyerInformationAsymmetries:LessonsfromtheOnlineComicBookMarket,JournalofBusiness,79(2).Dewan,S.andV.Hsu,2004,AdverseSelectioninElectronicMarkets:EvidencefromOnlineStampAuctions,JournalofIndustrialEconomics52(4):497516.Eaton,D.H.,2002,ValuingInformation