BEC中高级口语总结(根据陈小蔚口语书各主题总结)

主题一．商务旅行/差旅(1)前期准备preparation1.accommodation：bookahotel（hall等）withadequateworkingfacilities（suchasfaxmachine，internetaccess，computers等）2.transportation:chooseaconvenient（suitable）meansoftransportation(2)费用：hotelbills，travelingexpenses，publictransportationfares，faxortelephonecharges，cliententertainmentexpenses(3)考虑因素:文化差异culturaldifferences：differentthoughtpatterns；workingstyle；waysofdecision-making；shoppinghabits；waysofseeingtheworld如何应对:1.promotetheglobalmindset2.becomesensitivetotheculturaldifference/beopen-minded3.respectfornativeculture4.considerculturaltaboos5.thestaffshouldacquaintwithdifferencesinlanguage，lawsandsocialcustoms6.relocatetheemployeetoworkabroadtoexperiencedifferentworkingstyle二．员工培训training(1)主要内容：（内容+意义1.communicationskills+avoidmisunderstanding；gettheworkwelldone2.customerservice+itiscriticaltomeetcustomers‘needs；increasecustomers’satisfaction3.interpersonalrelationship+enhancemutualunderstandingandtrust4.computerskills+itisimportantforconductingadministrativeandoffertasks5.safetytraining+givepracticaladviceforavoidinggettinghurt6.businessethics（商业道德）+customers‘sloyaltyandtrusttothecompany(2)重要性从公司发展的角度看：1.enhancecompanyimage2.increaseproductivity从雇员的角度：1.increasejobsatisfaction2.boostmorale（amongemployees）3.enhanceefficienciesinprocesswhichresultinfinancialgain4.reduceemployeeturnover/retainemployee5.acquiremorepracticalskillsthatisbeneficialforthepersonaldevelopment6.ensureemployeeshavegreatercommitmentintheirwork/continueeffort7.ensureemployeeskeepupwiththelatestinformationformarkettrend9.helpthemhaveaclearideaoffuturejob(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效Goodpreparationensureseffectivetraining（任何有关准备的主题都可以套用）1.maintainapositiveenergyandattitude2.fullyequippedfacilities3.meetthetrainingneeds/requirements4.companybudget5.well-organizedmaterials（4）如何鉴定培训是否具有成效1.organizearelevanttest2.toconductasurveytoparticipantstoseewhethertheyhaveanyimprovementintheworkperformance3.whetherthetrainingaddresstheissues/solveproblems三．激励员工留住员工措施：（具体措施+好处）1.offerfinancialbenefits/bonus2.effectivetraining+同上training的好处3.providecozy/comfortableworkingenvironment+feelatease/increaseefficiency4.paidholiday+release5.profit-sharingplan公司利润分享制6.stockoption7.constantcommunicationbetweentheemployerandtheemployer8.flexibleworkinghour+balanceworkandlife/reservetimeforfamily，hobbyorpersonaldevelopment9.offersomespecialgiftthatmeetemployee’sexpectation10.opportunitiesforpromotion11.offerphysicalhealthcheck-upforthestaff/membershipordiscountathealthandfitnessclub四．招聘Recruiting(1)招聘方式（优缺点）1.内部招聘internalpromotion优点：havemoremotivationalvalueboostmaralencourageemployeestocontinueeffortgiveotheremployeesanticipationofpromotionreducetheorientationandtrainingcostmakegooduseofabundanthumanresources缺点：ifnotfair，itwillleadtointernalconflict补充一下内部招聘的具体做法：aselectiontest/well-designedinterview/checkrecordofpastperformance/appraisal2，外部招聘externalrecruitment优点：receiveasourceofnewideas/latestknowledgeavoidunfairselectingbecontributabletocompany‘soverallgrowthandsuccess缺点：deprivecareeranticipationdiscouragemoraleIncreasetrainingcost其他招聘方式（TV，newspapers，internet，recruitmentcompany）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(onlinerecruitment)：lostcost；reachvastaudience/attractwideattention；attractpotentialcustomes+maybeannoyingTelevision：reachvastaudience+highcost；peopleoftenchangechannelsNewspaper(putadinthelocalnewspaper)：reachvastreader+lifespanisshort,readersoftendiscardthemquicklyaskarecruitmentcompany:professional+highcos；cannotfindtherightperson五．广告宣传方式（招聘，发表新产品等）launchaadvertisingcampaign，publicity1.Interne(onlinerecruitment)：lostcost；reachvastaudience/attractwideattention；attractpotentialcustomers+maybeannoying2.Television：reachvastaudience+highcost；peopleoftenchangechannels3.Newspaper(putadinthelocalnewspaper)：reachvastreader+lifespanisshort,readersoftendiscardthemquickly4.radio：lowcost5.giveoutfreesample：giveapersonalexperience6.senddirectemailtotargetcustomers：getamailinglistoftargetcustomers；attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen（shoulduseattractiveheadline）7.giveoutleaflets六．商务会议(1)前期准备（召开前要考虑的要点）1.agenda（keypoint）：setoutinadvancetostatedate，timeandlocation；informthemofalltheitemstobediscussedtogether；askthemforsuggestionsforitems2.venue：chooseasuitablevenue；withconvenienttransportation；bigenoughtoaccommodatealltheparticipants；3.facilities：fullyequippedwithnecessaryfacilitiessuchasoverheadprojecter，fax，telephone，computerwithaccesstotheinternet4.thesize/lengthofthemeeting(2)集会的目的：1.keepontrackofmarkettrend(torespondquickly)2.gatherideastoreachmoreworkablefinaldecision3，offerplatformtosharevaluableexperience3.exchangeviewstosolveproblem(3).其他形式的集会活动1.buffetdinners2.afternoonteatime3.sightseeingtour4．anrewardceremony目的同上：商务会议的目的(4).参会需要带的文件（只是个大概）：1.workplans2.analysisformarkettrendanddevelopment3.salesreport（销售会议）4.relatedfigures/datagiveaoverallpicture；usefulforsettinggoals/targets（5）参加会议需要注意什么(会中):1.listencarefully:showrespecttoothers；benefitfromtheirviews2.takenotes：ensurenotmissth