郑州燃气公司战略规划与实施研究

华中科技大学硕士学位论文郑州燃气公司战略规划与实施研究姓名：逯兵申请学位级别：硕士专业：工商管理指导教师：吴兆龙20071018ISWOT:IIAbstractCityGasCompanywasdevelopedandimprovedmainlyduringplanningeconomyperiod.NowwhenStateEnterpriseisexperiencingreform,publicutilitiesmonopolyisbrokenandnationaleconomybecomesmoreandmoremarketorientedandinternationalized,itisextremelyimportantforcitygascompaniestodoresearchonStrategyofplanning,implementationandenterprisedevelopment.Firstly,thedissertationgivesadescriptionofgeneralsituationofZhengzhouGasCompany,includingbusinessdevelopmentprocess,humanresources,performanceandfinancialposition,companystructure,andexteriorandinteriorproblemsthatcompanyfaces.Inaddition,authordescribesthesignificanceandimportanceofstrategyplanningforZhengzhouGasCompany.Then,thedissertationemploysthebasictheoreticframeworkofstrategicmanagementandanalyzescompany’spresentcondition,resources,internalandexternalenvironment,enterprisevalueview,directionofstrategicdevelopmentandmeasuresofimplementation,etc.Andthenwedefinetheboundaryofcompanybusiness,developthestrategyobjective.ThroughSWOTanalysis,wefindthebusinessopportunitiesandweaknesses;buildcompany’svalueview,setupstrategyguidingideology.Furthermore,basedonouranalysis,weestablishcompany’sperspectiveanddeveloptheexecutiveprogramofaction,planthestrategyframework,pointoutstrategyemphasesandsafeguardmeasures.Authorthinksthat,duringtheperiodofstateenterprisereforming,energyutilizationtransforming,andaccelerateurbanizationprocess,thegascompanyshouldtakethescaleexpansionastheobjective,andtakeadvantagesofpublicutilitiesentertainment’sfirstandstrongestimpressionofcustomertoexpandboundaryofpipelinenetasquickaspossible.Atthesametime,basedonthestrongmainbusiness,companyshouldalsomakemoredevelopmentoftherelatedprojects,suchasnaturalgas,energy,urbanconstruction,etc.Thefinalgoalistostrengthencompany’scorecompetencies,tosetupmodernenterprisemanagementstyle,andasaresult,toleadcompanytobecomethetop_rankinggascompanyinChinaandthelargestcitygascompanyinProvinceHenan.Moreover,thisdissertationbringsupthedetailedstrategyimplementationmeasures,whichincludesdevelopingmodernenterprisesystem,enhancinghumanresourcemanagement,improvingenterpriseculture,managinginnovation,recombiningandlocatingenterpriseIIIbusinessfields,emphasizingonscienceandtechnologyinnovation,takingadvantagesofincreasingurbanizationtoexpanditselfandmergeandacquireothercompanies.Keywords:CitygascompanyDevelopmentstrategyStrategyplanning111.16.18200210292007820031016“”“”1.1.1“”2222900438m34000m3“”186%12.43“”134%36%4.93“”1.074.23295%“”3.05“”5.3“”1.720%“”8071650075522“”“”821710“”32.7432.5918.7315.94[1]1.1.22200147%200551%1-11-1200120022003200420051472151015261530154547%48%48%50%51%24%28%29%29%31%20051.1.320066.13,95001-21-2200612312000123171.63%186.21%39.07%55.81%41.74%64.85%0.940.860.760.770.580.142.41.720.880.7920%5.77%16%5.43%21.25%8.38%31.1.41-11-11.21.2.11“”50%2003“4”20052“”“”5“”10120342001041.2.21“”“”522002“”“”“”34“”1.3“”861600862000106[2]722.12.1.1[3]:“”[4]2.1.22.1.3[5]:():;8::():[6];;:;:;;;[7]2.1.4:;;;[8]2.22.2.1.(AdamSmith).(AcfredManshall)1776.[9]1925.[10].(K_R.Andren)[11]20801990(C.K.9Prahalad)(Hamel)5-6(TheCoreCompetenceoftheCorporation)“”“”[12]1994------[13]2.2.2:1[14]2[15]3[20]4105[16]2.2.3[9]2.32.3.1[18]::[19]2.3.211[22]“”:123[21]:122.3.3[22]112[23]:1[24]2[25]:“”[26]313[27]4500[28]2:1(B.T.Penrose)[29]214(R.M.Cyert)(J.G.March)[30]3[31][32]“”[33]4[34]2.4SWOTSWOT15[35]SWOTSWOT“S”“W”OT4SWOT4[36]S:StrengthW:WeaknessOOpportunity()[37]T:Threat[38]SWOT(Opportunities)(Threats)(Strength)(Weaknesses)SWOT()()[39]1633.13.1.1“”3150150201010060[40]3.1.2――()17“”“”400[41]3.23.2.1“”[42]“”18[43]3.2.23.2.319“”“”1997300.841.2151726203.33.3.13%(8.8%)11%100LNG[9]2010202022050020108211.2200720091202008CNGLNG3.3.21222“”3“”“”233.4SWOT3.4.1120076620“”52423.4.212522644.1“”4.24.2.12000“”150066230725150060006000274.2.2“”“”4.2.36020002002282005764.2.4“”“”21“”“”294.2.51“”30“”“”“”2“”331“”“”432“”“”24“”“”“”“”4.34.3.112243495%4.3.21352“”15312%--15%“”7.22043050334.3.312010160055%33%220101000315%415%24.3.41232123BPR4.3.5[17]1100%2“”90%3455.15.1.1“”“”5.1.2“”5.1.35.1.4BPR355.25.2.1“”CNGLNG“”“”5260CNGLNG5.2.2“”“”365.2.35.2.4“”“”2—312—4372007665.2.52008A5.2.6“”“”385.2.7“”395.2.8BPR“”40“”“”8177145.2.9“”“”“”“68855777”41SWOT42.43[1]2005.2006.2:1-16[2],.“”.2007.6.5[3]..,2003(3):18-25[4]...[5],..,2002(9):6-10[6]·:...:,2004[7]..:,2002[8],..,2001(3):26-30[9].:.,2000(5):12-15[10],..:,2002[11]·.:.:,1999[12]PrahaladCKHamelG.TheCoreCompetenceoftheCorporation.HarvardBusinessReview,1990:5-6[13],..,2001(5):9-11[14]Barney,J.B..Lookinginsideforcompetitiveadvantage.TheAcademyofManagementExecutive,1995:31-35[15]RaphaelAmitandPaulJ.H.Schoemaker,.StrategicAssetsandOrganizationalrent.StrategicManagementJournal,1993,14[16].:.,2000(2):20-22[17]LeaSoupata,.Corporateculture:ManagingcultureforcompetitiveadvantageatUnitedParcelService.JournalofOrganizationalExcellence,2001,20(3):19-2644[18]MichaelE.Porter.CompetitiveStrategy.