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5320063()JournalofGuangzhouUniversity(SocialScienceEdition)Vol.5No.3Mar.2006:2005-12-18:(1973-),,,,,(,510006):,,B2C;,,,:;;:G43;F014.5:A:1671-394X(2006)03-0076-04CNNIC,2005630,1,,,2000,,100,,,,,,B2C(),(),20056157151600,1405,1352,84%,SPSS,()1.1635,61.7%,1625(33.3%),,,,15,,2.,35.8%,,21.6%21.1%,15.2%,,,,,3.,,224%,2534.8%,6918.6%,10156.4%,163.9%,,,,,,,()1.,42.2%,23.4%,20.5%,13.9%,,,,2.E2mail95.5%,,(mp3),23.5%22.2%,,16.2%15.4%,2.1%,,(),,:(1)16252636,42.3%26.9%,15,17.7%,1625(25%)(2)15,69.6%,,47.8%,,(3),,,1625,44%,,,,,Q,29%,QQ(QQQQQQ)3.,,,,,,,,30%4.,28.4%,,24.9%,,,,,,,18.9%,,()1.,41.2%,,42.6%,,5%773:,2.5%,(46),(),,,,,2.63.2%,,,,,()1.49.3%,48%,,,,,,2.24.8%,22.9%,12.9%,7.9%()(),()45%,(27%),,,(),:(1),IMIPQQ;(2),,;(3),;(4),;(5),,E-MailMP3,QQ,QQ,BPQQ,,,,,,,()(),,,15,1625,26,,,,()(),,,QQ,Q,QQQQQQ,20054,QQ4,1.49QQ,87()20065(),30%,(15%),(10%)(5%),(6%)(5%)(5%)(4%),,,,(),,,,,MP3,,,:,,,,,,,,,(),,,,,,,,,,,,,,,,,,,,,,[1].I..[M].,.:,2003.[2][R].:,2005.[]AnanalysisofnetworkconsumptionbehaviorwithreferencetoGuangzhouareaJIANGCai2fen(SchoolofEconomicsandManagement,GuangzhouUniversity,Guangzhou510006,China)Abstract:StudyingconsumernetworkbehaviorwillbenefittheenterprisesonpromotingB2Celectronicbusi2ness.Thispaperanalyzesthesample,networkconsumptioncharacteristics,consumerbehaviorintention,affectingandrestrictingfactorsetc.Andtheresultsshowthat,consumersontheinternetinGuangzhouareahavebecomeyoungerwithlowereducationallevelandlowerincome;Thenetworkinformationproductshaveformedanewcon2sumptionpatternandvirtualcommunitiesaffectconsumerbehaviormoreandmoreintheinternetworld.Keywords:networkconsumption;consumer;marketing973:
本文标题:网络消费行为调查-以广州地区为例
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