上海工程设计（集团）有限公司战略规划

上海交通大学硕士学位论文上海工程设计（集团）有限公司战略规划姓名：顾晓彦申请学位级别：硕士专业：工商管理指导教师：黄沛20050319StrategicReportofShanghaiProjectDesignGroupFacedwiththenewsituationoftheglobalizationandtheopportunityofferedbythearchitecturemarketinthenewmillennium,ShanghaiProjectDesignGroup(SPDG)willmeetalotofopportunitiesandchallengesinrecoursecollaboration,businessreengineering,techniqueinnovationandetc.ThisthesisisbasedonthetheoreticsystemofStrategicManagementandcombinedwithahandfulofcontrastanalytictoolstofullyexploretheperformanceandconditionofSPDGandtheenvironmentitasideinandfurthertolayoutastrategicplan,strategicimplementation.Thepaperwillbedividedintosixpartandeachwillbeintroducedasfollowing:Chapter1isageneralintroductionofSPDG.Chapter2givesoutthedetailoutsideenvironmentanalysisfocusingontthemacroeconomicsituationandtheindustrydevelopment.Astheanalysisheresays,withtherapideconomicdevelopmentinShanghai,thequickpaceinurbanizationandthecomingyearsofEXPO2010thearchitecturedesignindustryhasseenitstremendousopportunitiesinthenearfuture.Whileontheotherhand,theWTOadmissionwillleadtheinternationalcompetitiontothelocalmarketwhichwillbringtremendouschallengetolocalplayer.Astheindustrytendencyshows,itwillseeitscharacteristicsinwhole-processorientation,detailedworkingdivision,optimumstructureofexpertiseandetc.Chapter3isaretailinternalenvironmentanalysisofSPDGandwhatwecanseeisthatthiscompanyhasalwaysleadintheperformanceandhasdevelopedafewbrandswhileithasseenitspoormanagementinbrandrecoursecoordination.Moreover,itsperformancepositionedreallylowonthemarket.Chapter4iswherewelayoutourstrategicplanbasedontheforegoingenvironmentanalysisinChapter2and3andtheTOWSandQSPMtools,finallywechoosetotaketheWOandSTstrategiestobethefinalchoicestatedasbettercollaboratethegrouprecourses,havingmorebusinessoverseasandoutsideShanghai,recruitandeducatemoreexpertsandexcellentemployeestobetterservethebusinessinthefuturecompetitionandtryingtoseekcooperationwithoverseascompanies.Chapter5and6isthedetailstrategicplanandimplementationbasedontheChapter4andwhichcouldbestatedas,inthecomingthreeyears,SPDGwillbetterutilizethecooperaterecoursesandtocoordinateintheeconomical-centereddevelopment,insistingonthedifferentiationcompetitionandimplementthemajortwostrategiesofnationalizationandprocess-orientation,tofinallyachievewhatwehavebeenplanedandbetterpreparetoachievethefinalgoalofourmassplanstrategyintenyears.KeyWords:StrategicMatching,ProjectDesign,StrategicPlan,ComprehensiveCompetitiveness20053181l2ll341-55678910111213EMBA143.12003200363.2EMBA153.33.3.12812200410363556.8%,3-122.9%15.4%3-165.7%23%32.7%3055.7%3-265520.3%16.5%,36.2%20.6%12.5%10.8%8.7%7.4%3.8%0%5%10%15%20%25%30%35%40%3031-3536-4041-4546-5051-5556EMBA163-2256563-13-123215332512592841191693.3.21%2.2%3.2%0.5%11.4%53.8%16.3%18%0%10%20%30%40%50%60%EMBA172000200404104.5%6%56710220002001-200412%14.5%12845503-23-2200020007720853517224.5%6.9%2001962418711921054.5%14.5%200298817711022574.3%12.7%20031252721612725414.9%13.5%20041712315419428126.1%12.4%5671028195853.3.3EMBA18253015-204-8EMBA193.447183600()EMBA203.53.5.13.5.2EMBA213.5.3EMBA223.5IFE4.01.03-33-31010303020104040301040404500053015511005301510051005230%0102020301010104010101050051005600520107005100580052010900510051002202.202.5EMBA234-14-24-1EMBA244-24.1CPM4-1EMBA254-1CPM0102020303002030603060010404020200153045203001030304040005201040200053015201001520303045010202030301002702852.72.854.2TOWSTOWS4-2SOWOSTWTEMBA264-2TOWSS123450511W1230%3456789O1234WTO5SO1S1S2S3O102O32O405WO1W1W5W72O1O4O5W2W63W3W4O1O2O3T12345ST1S1S3S5T1T42S1S3S4T3T5WT1W6W8T12W2W3W4T44.3EMBA27EFEIFECPMTOWSQSPM4-34-3QSPMWOSTASTASASTAS1234WTO5123451234505111230%3456789020005010010005020010010005005100100100100050050050100100100050050050054323--24234342-43443-410.800.150.200.30--0.200.400.100.150.400.300.400.10-0.200.300.400.400.15-0.200.053422--44343341-12442-130.600.200.200.20--0.400.400.150.200.300.300.400.05-0.050.200.400.400.10-0.050.15EMBA280051020.105.340.204.95QSPMWOST29ll3031323334353637§§§nnnnnn§§§3839404142434445464748/495051ØØ52ØØØ53Ø54Ø55ØØØØ56575859上海工程设计（集团）有限公司战略规划作者：顾晓彦学位授予单位：上海交通大学本文链接：：上海海事大学(wflshyxy)，授权号：ae439651-be8c-4e92-a9a0-9dc401456149下载时间：2010年7月31日