【硕士论文】我国化妆品行业分销渠道研究

I:’smarketcompetitionstrength.Combiningmodernmarketingtheoryandsupplychainmanagementthought,thefirstpartanalyzesthefactorsandprinciplestothedesignofdistributionchannelsthroughthetheoryofdistributionchannels.Thesecondpartputsforwardtheexistingproblemsfacingcurrentdistributionchannelsandfindsoutthereasonsandsourcesresultingintheseproblems.Andpointsoutthetrendsofthecurrentdistributionchannels,presentstheadvisetothedesignofdistributionchannelsfordomesticcosmeticsfactories.Thelastpartelaboratestheselectionandinspiritingdistributors,theintegrationandinnovationofchannelsandputsforwardreferencesforenterprisestoestablish,perfectandmanagedistributionchannelsduringheatedcompetition.Keywords:CosmeticsDistributionchannelsChannelsmodeDistributor://://:“”:―1.31://(distribution)[1]1960·“”[5]“”“”()()[2][2][2]1)(DirectDistributionChannel)[1]2)(IndirectDistributionChannel)()[3]2.3.2()12932.3.31102“”“”“”113“”“”“”“”4“”512TCLPHILIP6()2.42.4.11)132)3)4)145)2.4.211523[21]416“”“”1997“”1000173WTO3.13.1.1118()233.1.211923()()45“”620“”3.3.4“15%”8%4%4%3.2121233.31230%50%[28]34225673.43.4.12004101[30]6000264%23201025-30%“”[17]9.9103.4.2200850001999200“”200520020051.580%243.4.3SK1991500402000()1003.4.4“”[32]CEPA25“”“”3.4.520901011998“”“”“”2004469100020052006[29]26“”“”3.4.620041546732580017623.4.7“27”20058100010%10%90%20053003.4.8“”72300()3.5283.5.140%30%20%10%1()()()23.5.2291[13]2303K/AK/AK/A31POP()()432()“”“”3344.112“”“”34345()660040073584.212345364.3·20-3080-904.3.1X37123384.2.2Y3955.11+12140234“”4P4C“”“”22541199811675“6”5000199852002()6000170025%75%5.2“”“”“”425.2.112345.2.24311+122“”[45]3444“”“”“”5.2.3“”[43]“”45