电信行业价格管理研究——以镇江市为例

上海交通大学硕士学位论文电信行业价格管理研究——以镇江市为例姓名：郑丹申请学位级别：硕士专业：公共管理指导教师：胡润忠20080601----ASTUDYONTHEPRICEMANAGEMENTOFTELECOMMUNICATIONINDUSTRY----TAKEZHENJIANGFORINSTANCEABSTRACTSincethebeginningofreformandopeningup,China'stelecommunicationindustryhasachievedconspicuousprogress.Inthemanagementsystem,ithavesucceededinseparatingthefunctionsofthegovernmentfromenterprises,andinjectedfreshenergytothedevelopmentoftelecommunicationsinthemarketstructure,theexclusivemonopolyofChinaTelecomhasbeenbrokenthemechanismofsegregatedoperationandorderlycompetitionhasbeenbuiltbetweenChinaMobile,ChinaTelecom,ChinaNetcom,ChinaUnicom,ChinaTietongandChinaSatcom,theyprovideawiderangeofcommunicationservices;inthemanagementscale,Chinahasbecometheworld'slargesttelecommunicationmarket.Telecommunicationserviceshavebeenthroughouttensofthousandsoffamiliesandarecloselyrelatedtopeople’sdailylife.Therefore,theissueofpricebecomesthefocusandreceiveshighlyattention.Thispaperdealswiththepricemanagementoftelecommunicationindustry.ItstartswiththebasicsituationaboutthereformationofChina'stelecommunicationsindustry,overviewsthecurrentpricemanagementofChina'stelecommunicationsindustry,andtakesZhenjiangforinstance,expoundsthemodelofmunicipalpricedepartmentsinchargeofthepricemanagementoftelecommunicationindustry,analyzestheexistingproblems,exploresthecauses,providessomesuggestionstostrengthenthepricemanagementbylearnfromtheexperienceofsomerepresentativenations.Throughthepositiveanalysisandauthor'sworkexperience,thepaperexpatiatesonthedifficultiesofpricemanagement,thereasonsofthedifficultiesandthewaystosolvethedifficultiesfromsurfacetoinside.Thethreeprimeproblemscanbesummarizedasfollows,unreasonablepricelevelsandsomeareonthehighside,marketcompetitionisnotuptothestandardandlowconsumptiontransparency,toocentralizedmanagementanddeficiencyatthegrassrootslevel.Furthermore,monopoly,imperfectmanagerialsystem,lackofefficientmanagementtoolsandtheweaknessoflawawarenessaretherootsoftheproblems.Therefore,thecorrespondingcountermeasuresaresuggested,thoseare,continuetopromotethereconstructionoftelecommunicationindustry,furthereliminatemonopoliesandperfectthemanagerialsystem,explorethewaytomanageeffectivelyandstrengthenthefunctionofpricemanagement,workhardtoenhancetheawarenessoflawandencouragetheself-regulatingofenterprises.KEYWORDStelecommunicationindustry,price,management1199391994719199819995182001111710()6()()-122001199812007103.7200310200710813.25.311.658.9%1()05062006415830520.7%220059200639430%6:,3199241.9EB/OL.://=26438&cid=3062007-02-08/2007-12-04.3.J.20071035-36.43(800)1()200831120212[].[M].2001.4WTO12:3,,,,4,,511.[M].2001.2.J.20010211-12.3.:J.20010667-73.4.J.2000111-4.5.J.20050830-35.52362000120009()()()2001812()1.J.20060924-26.27()200286()1631316200632008820012003116()()GGCIP9()(1-1)55501-11-20.60/0.54/15/12/30/0.06/60.200.100.220.111020%()5000()11.M.2005.524.11,,,,11()KNN/KaQF=N/K+aQ2-11.J.20071035-36.12NaFKQ12005200605100.1806101.1KNN/K1995540N/K200012N/KK()2-1N/K0.60/0.06/6()20083163%1.()M2004.305.13200721()0.2/0.1/1220058200351()1.N.2008-1-24(E32).14GPRSCMNETCMWAP120081()1CMNET(),,,,116,,,120062953.58804.81750780236.3141.332.2312952832730854.950.4%845.152.5%1.151508.1154.591819ADSL3142-120062200696.7%,200696.7,220061.J.20050751-56.2205090,0.9%,2.4%,13%,12.3%,26.6%,44.8%17200630123.2200614236.62-12-1200662.6%32.3%5.1%60.85%32.4%6.75%67.9%32.1%2006132-12-11/291.5%87.5%2(),,,,,,3()1141..EB/OL.://()1.J.20041711-13.1913098%2%80200521.EB/OL.(FCC)(PUC)()418761934193419341969FCC(AT&T)19691996AT&TFCC1996801,,,,,23----AT&T199610001()1934----(FCC)FCCFCC(PUC)PUC()80FCC(AT&T)60FCCAT&T8%21989FCCAT&T199111AT&T1.----J.20060523-26.2.J.20043(04)55-60.2419966AT&T199611FCCAT&T1FCCFCC1999FCC()19801981(BT)(RoyalMail)198119821983(BT)198519912()1984---(OFTEL)OFTELFCC50OFTELFCCOFTEL199891.J.20043(04)55-60.2.EB/OL.()OFTEL1991BTOFTEL11.J.20041238-39.261985(TRAI)2001,120025,,20035170-80%,,2(TheApproachofForbearance)1.----J.20070734-35.2.J.2006398-101.271749%50%20012004121125%20061235%200749%WTO,,2829,,,33+1,,,200881301WTOGATS19982000()21.EB/OL.:J.20030369-78.32(),2007670.430.19()+,,,,,,,,,,1()1.J.20070817-19.33,,3003435[1].[J].200417.[2][].[M].1999.[3].[J].()2001,3(3).[4].[J].200603.[5].[J].200710.[6].[J].200702.[7].[J].20043(4).[8].()[M].:2004.[9].[J].20065(4).[10].2007[J].200706.[11].[D].2006.[12].[J].2005,03.[13].[J].2007,01.[14][].[M].2001.[15].[J].,200511.[16].[M].1999