《长江日报》近期头版革新暨党报新闻改革研究

华中科技大学硕士学位论文《长江日报》近期头版革新暨党报新闻改革研究姓名：张桂芳申请学位级别：硕士专业：新闻学指导教师：吴廷20061101I902005523IIAbstractForaverylongtime,ChangjiangDaily,Wuhancommittee-reported,wasoneofthemostcredibleandinfluentialnewspapersinHubeidistrict.Thatistosay,ChangjiangDailyhadawidereadership,andenjoyedahighdegreeofauthority.Inaddition,ChangjiangDaily,notonlyinHubeiprovince,aswellasoccupiedacentralcorestatusoftheNewspaperpattern.Sincethemid-1990s,China'smarketeconomicsystemhasbeengraduallyimprovedandtheurbannewspaperhasdevelopedrapidly,whichhadanimportantimpactonorgans’survival.Underthisbackground,ChangjiangDailyincreasinglynarrowedlivingspace,notonlytheseveredeclineincirculation,andadvertisement,alsodeclininginfluence.Inordertogainmarketshare,limitedreadershipandpreventbeingmarginalizedinthenewnewspapercompetition,ChangjiangDailycontinuouslyadjustedbusinessstrategy.Forinstance,fromMay23,2005untilnow,ChangjiangDailyhadtwomajorfacelifts.Asthemostreliablereflectionoforgan’simage,thefrontpagelayoutinnovationhasapivotalpositioninthepracticeofjournalismreforms.Becauseitdirectlyaffectsotheraspectsandstepsoforganreforms,andwhat’smore,italsohasadirectimpactonthefinalresultsofjournalismreforms.ThispapermainlystudiesChangjiangdaily’stworecentfront-pagelayoutinnovations.Throughaseriesofin-depthanalysisaboutcauses,process,results,andgainsandlossesoftheinnovationsinvolvedabove,thepaperistoexploreregularityfeaturesandgivesomesuggestionstoavoidmisunderstandingsandtoabandonnegativefactorsinthecourseoforgansreforms.Inaword,alongwiththegradualdevelopmentofnewspaperscompetitionsandjournalismreforms,theorgans’newspaperreportswillundergomoresignificantchanges.IIIThroughthestudiesaboutthiscase,wecanfindoutthewaythatorgans’newsreport----howtoeffectivelyattractreadersandcommunicateinformations.Onthisbasis,wecansumuptheirinternalrulesandprovidesomeviewsofthenextstepofreformsinordertoenhancetheorgans’corecompetence,whichisofgreatsignificancefortheorgans.KeyWords:ChangjiangDaily.Thefrontpagelayoutinnovation.Newsreform320061120061120061111020041022005523[1]311.1[2][3][4]4[5][6]1.25[7][8][9]1.3204050()906199234.29199923.91200222.10[10],,,19991911CNNMTV1600,[11]71.4[12]80010002000300050089()1.520043,,,20058,GDP11[13]200683101122.120055232006102020061200552006102.2200552320069660122.2.12005523200555.23132006969.62.2.22005523200652234679712830%40%1470%2006969610154042166200552320055236223111351238516311200696406341291565926259281069.640200565152006432006729/200672006965.2320069610154018126316200552320061015347171105200576737578722724727752.317200653096200696101510613200691720069301409.640200691020061015200610510152006912920923189129209239201072006918192110142006962005523205.234200552320065221442410200552519120055302006337200681200631819200656515200634322203163163173172020234420069691870%91992110119101413002133.12006922[14]200286233.23.2.123.310“”24[15]24()3.2.2200625[16]()()[17]508090263.2.31956711.52002470%47%20043273.2.440021[18][19]283.2.5[20]29303132[1]..1.:.2001.227[2]..1.:.2001.140[3]....2000.160[4]..1...1999.162[5]..1.:.1982.204[6]..1:.2002.313[7]..1.:.1991.74[8]6.312.[9]4.260[10]...20056.3031[11]...20064.4-8[12],..1..1996.311[13]..20033132-136[14]..2004(12).29-31[15]..[16]...2004(4)3-5[17]..2003(1)1-3[18].1..2003.141[19]...2002(12)36-39[20]..2004(4).6333[1].[M].:.2003.[2].()[M].:.1992.[3].()[M].:.1996.[4].()[M].:.1999.[5].[M].:.1981.[6].100[M]..2004.[7].[M].:.1990.[8].[M].:.2001.[9],.[M].:.1997.[10].[M].:.1995.[11].[M].:.2001.[12].[M].:.2001.[13].[M]..2000.[14].[M].:.1997.[15].[M].1957.[16].[M]..1993.[17].[M].:.2001.[18].[M].:.2002.[19].[M]..2005.[20].[J]20022[21].[M].:.2001.[22].[M].:.2000.[23]().,..[M]..2001.[24].[M]..2003.34[25].[M].:.2002.[26].20[M].:.2001.[27].[M]..2003.[28]()}M.:[M].:.2003.[29].[M]..:.1988.[30].[M].:.1998.[31].[M]..2002.[32].[M].:.2002.[33][M].:.2002.[34].[M].:.1989.[35].[M].:.1999.[36].[M].:.2001.[37]()R.[M].:.2004.[38]..[J].2002.11[39]..[M]...1995[40]()P..----.[M].,.1998[41]..[M]..1999[42]..[M]..1990[43]..[M].,..1998[44]..[J].2002(1)[45].[J].2002(1)35[46]MT...[J]1999[47]...[J].2002(12)[48]..[M]..1988[49]()....2000[50]...2002[51]..[M].2003[52]..[M]..1995[53]J.Meyrowitz.NoSenseofPlaceTheImpactofElectronsMediaonSocialBehavior.NewYorkOxfordUniversityPress.1985[54]D.W.Smythe.DependencyRoadCommunicationsCapitalismConsciousnessandCanada.Norwood.NJAblex1981[55]Simon.During.Introduction.TheCulturalStudiesReader.Routledge.1993[56]IenAng.WatchingDallas.SoapOperaandtheMelodramaticImagination.Methuen1985.[57]JosephR.Dominick.TheDynamicsofMassCommunication:MediaintheDigitalAge.7thed.NewYork.McGraw-HillEducation.2001.[58]Barnard.M.Art.DesingnandVisual.London.Macmillan.1998[59]JohnLoengard.NiemanReports.TheRoleofthePhotoeditor.Cambridge:Summer1998.Vol.52,Iss.2[60]Nolter.ChristopherT.Columbia.TimevsEllis.ColumbiaJournalismReview.NewYork:Nov1994.Nol.33,Iss.4《长江日报》近期头版革新暨党报新闻改革研究作者：张桂芳学位授予单位：华中科技大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：a3b724ea-ee2f-4c60-96bc-9e1201