中广治百(北京)广告有限公司

中广治百（北京）广告有限公司CHINASEPPE(BEIJING)ADVERTISINGCO.,LTDCHINASEPPEADVERTISINGPRODUCTPROMOTINGHANDBOOK2009ChinaseppeCCTVmediaresourcesoverview:CCTV1CCTV2CCTV3High-QualityAdvertisingPackagesCCTV2CCTV3CCTV4AdvertisingPackagesChineseMusicTVinCCTV3AdvertisingPackagesCCTV7High-ValueAdvertisingPackagesChinaCentralTelevisionisthePRC’snationaltelevisionnetwork,with19setsoftrailblazingadvertisingpackages.Throughitsonlineandsatellitenetworkcoverage,ithasthebecomemostimportantnationwideoutletforpublicinformation.ItisthewindowthroughwhichChinaviewstherestoftheworldandthroughwhichtherestoftheworldviewsChina,anditsinternationalinfluenceisgrowingdaily.ThenationalprogrammingcoverageofCCTVreaches95.9%ofthepopulation,withanaudienceofover1.1billion(2005statisticaldata).TheshareofCCTVinthenationwidedomesticmarketisconsistentlyaround30%.Accordingtostatistics,in2005the(includingall15innovativechannels)totalshareofCCTVinthedomesticmarketreached34.14%,afive-yearhigh.Averageindividualviewerswatch52minutesofCCTVprogrammingdaily(averagetotalwatchingtimeis154minutes).CCTValsoholdstheadvantageovernationalsatellitechannelsregardingviewersatisfaction,witheachchannelrankingamongthetop12.Withoutdoubt,whetherconsideringreach,coverage,viewersatisfaction,audiencecomposition,orpubictrust,CCTVisthebestchoicefordisplayingyourproductandformingbrandimage.Preface:AboutChinaCentralTelevisionCCTV1CCTV2CCTV3High-QualityAdvertisingPackagesCCTV1:TheearliestchannelestablishedbyCCTV,itistheflagshipchannelandthemostinfluential.Itispositionedasthe“Comprehensive,High-Quality”channel,andfeaturesanallday24-hourrollingbroadcastCCTV2:Witheconomicnewsasthecorecontent,thisisviewedasthemostprofessionaloftheCCTVchannels.ItisChina’ssecondlargestsatellitechannel.CoverageandsubscriptionaresecondonlytoCCTV1.CCTV3:Withafocusonairingmusicanddanceprograms,thischannelfeatures24hoursofprogrammingeveryday.High-QualityPackageContainsthemainstreamchannelsTheCCTVTopRatingTable0.000.200.400.600.801.001.201.40TheCCTVTopRatingTableatNight0.000.501.001.502.002.503.003.50CCTV6CCTV4CCTV2CCTV1CCTV5CCTV8CCTV3CCTVNewsChannelCCTVChildren’sChannelCCTV10CCTV1CCTV8CCTV5CCTV6CCTV4CCTV2CCTVNewsChannelCCTV10CCTVChildren’sChannelCCTV3High-QualityPackageContainsTop-rankedChannelsTheHigh-QualityPackagecoversthethreemainchannelsinCCTV,possessesunparalleledpublictrust,andtogethercoverover98%oftheviewingpopulation.Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008High-QualityPackageCoversadiversebodyofprograms0.001.002.003.004.005.006.007.008.009.0010.0009:0009:2109:4210:0310:2410:4511:0611:2711:4812:0912:3012:5113:1213:3313:5414:1514:3614:5715:1815:3916:0016:2116:4217:0317:2417:4518:0618:2718:4819:0919:3019:5120:1220:3320:5421:1521:3621:5722:1822:3923:0023:2123:4224:0324:2424:4525:0625:2725:48中央电视台综合频道中央台二套中央台三套High-QualityPackageSpanfulldaytimeHigh-QualityPackageEvendistributionoverallday-partsbooststhestrengthandreachofyouradvertisements.Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008CCTV1CCTV2CCTV3High-QualityPackagePurchasingpowerofaudienceHigh-QualityPackageviewercomposition:Themale/femaleratioisequal,thereisevendistributionamongages25andabove,andthemajorityhaveatleastahighschooldegree.Thissectionofviewersconsistsofmainearnersofthehousehold,whoareresponsibleformajortheplanninganddecision-makingofthefamily.Datafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,20080.010.020.030.040.050.060.0男性女性4-14岁15-24岁25-34岁35-44岁45-54岁55-64岁65岁以上未受过正规教育小学初中高中大学以上Age:4-14Age:15-24Age:25-34Age:35-44Age:55-64Age:65andoverAge:45-54malesfemalesuneducatedEducation:ChildrenEducation:MiddleschoolEducation:HighschoolEducation:CollegeandaboveHigh-QualityPackageOutstandingCost-per-ratingPointTargetCCTV-1,2,3High-QualityPackageBroadcastCount3050Investmentduration305daysGRP（%）2320.2AccumulatedContactDegree（000）3075105Averageexposurerate25.392.186.681.7767880828486889092941+（%）2+（%）3+（%）Withtheoverallnationalmarketasareferencepointdirectedat4yearsandaboveinvestmentcost-per-ratingpoint(CPP)is12619.6RMB,costperthousand(CPM)is9.52RMBDatafrom：CSM;53Cities,ages4andup,fromJanuarythroughOctober,2008High-QualityPackageAdDistributionChannelMondayTuesdayWednesdayThursdayFridaySaturdaySundayCCTV109:25CarefulChoiceTheater,pre-openingcredits10:03CarefulChoiceTheaterInterval11:55Half-HourNewsOpen13:03Today’sTalkClose13:50EmotionalTheaterInterval00:25StarryNightIntervalCCTV222:25slotB1Today’sObservationsClose21:55WeekendQualityProgrammingOpen01:20EconomicHalf-HourCloseCCTV319:28slot1322:43slot1623:23slot1623:03slot1623:23slot16High-QualityPackagePublishedAdvertisementPricesChannelHigh-QualityPackageProgramOpen/CloseAdPlacementAirTimePrice(15seconds)Price(30seconds)CCTV-1CarefulChoiceTheater,pre-openingcredits09：254200075600CarefulChoiceTheaterInterval10：033800068400Half-HourNewsOpen11：5560000108000Today’sTalkClose13：0368000122400EmotionalTheaterInterval13：505000090000StarryNightInterval24：254500081000CCTV-2Today’sObservationsClose22：254700084600EconomicHalfHourReplayClose22：202000036000CCTV-3Slot1319：28Mo