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当前位置:首页 > 商业/管理/HR > 广告经营 > 互联网环境下政府信息传播的政府媒介公众互动机制研究
上海交通大学硕士学位论文互联网环境下政府信息传播的政府-媒介-公众互动机制研究姓名:胡笑燕申请学位级别:硕士专业:公共管理指导教师:李本乾20081109MPA----11.[M].,1996,107MPA--G-M-PMPA--ANEXPLORATIONTOTHEINTERACTIONMECHANISMOFGOVRERNMENTINFORMATIONCOMMUNICATIONAMONGGOVRERNMENT,MEDIAANDPUBLICONTHEINTERNETABSTRACTInChina,theunderdevelopmentoftheinformationinatraditionalsociety,betweentheGovernmentandthepublicthereisalong-termsituationofasymmetricinformation.China'spublicadministrationhasbecometheexecutivewhoownpatents,anumberofmattersofpublicinterestinmakingtheirowndecisionsandadministrativeactionshavebeenaffixedwithamysteriousinternalandconfidentiallabel,inadditiontothoseissuedExecutiveOrderserious,almostnoOtherincomedisseminatinggovernment.Asthetraditionalbureaucraticsystemistheconceptofthehierarchy,andthedirectionalpositionsofpowerand,therefore,intheabsenceofscience-basedcivilizationandtheenvironmentinpursuitofefficiencyrequiredforparticipationintheatmosphere.China'stop-downexecutivewithinstillinginordertobeanMPA--effectiveone-waycommunication,andthenecessaryfeedbackandinformationbacktoaccessnotonlyscarcebutalmostallwereblocked.Canbeseeninthepastthegovernmenthasaclearmessageofaone-way,non-symmetryandnon-balance.TherapiddevelopmentoftheInternetshowsthenewhumantransmissionofdigitalinformationnetwork,themodeoftransmissionoftheglobalcommunityandthegrowinginfluenceofdeep,humansurvivalandwayoflifebroughtaboutmajorchanges.ThearrivaloftheInternetAgebroketheasymmetryofinformation,notonlytospeedupthetwo-wayflowofinformation,butalsoreducedthenumberofinformationchannelsinthemiddlelinkintheadministrativeinformationmoreeasilybeabletodirectlyfacetheaudience.Asaresult,establishasoundmechanismforthedisseminationofgovernmentinformationandpromoteeffectivedisseminationofgovernmentinformationinatimelymanner,comprehensiveandaccurateinformationonopengovernment,openpublicunderstandingofgovernmentinformationchanneltoprotectthepublic'srighttoknowtheworkofthegovernment,therighttoparticipate,toexpressandtosuperviseBothmoderngovernmentshouldhavemeaning,buildingaharmonioussocietyisanimportantgoal.ThispaperanalyzesthecharacteristicsoftheInternetage,pointingoutthattheInternettwo-wayinteractivefeaturesnotonlytheMPA--disseminationofgovernmentinformationhasbecomeaneffectiveway,butalsochangepeople'swayofthinking.Accordingly,theconstructionofthispaper,thegovernmentinformationreleasemechanismofinteractionbetweenG-M-P,whichisnecessarytostrengthenthedisseminationofgovernmentinformationintheprocessoffeedback.Inthismode,thethreeelements:government,mediaandthegeneralpublic,therearebetween22interaction,andthatonlythreetypesofinteractionbetweentheharmonizationinordertoreallyachievetheeffectivedisseminationofgovernmentinformationinordertoprotectthepublic'srighttoknow;Inordertoguaranteetheeffectivenessofinformationdisseminationmechanism,itisnecessarytoperfecttherelevantlawsandoversightmechanisms.Therefore,wemustfirstrespondtotherequestinaccordancewiththeinteractionoftwoperfectsystems:First,pressspokesmanforthesystem,andtheotherishearingsystem.Second,theGovernmentshouldspeeduptheconstructionsite.Tore-buildtheappropriatemechanismformonitoringmechanismandtheruleoflaw.KEYWORDS:networkenvironment,governmentinformationpublicitygovernmentinformationcommunicationmechanisminteractionmechanism200810920081092008109MPA--111.[M].,1996,107MPA--222.[J].2001219-25MPA--3----MPA--4345(1)63.[M].20034.[M].20035.[M].20036.[M].1995MPA--5W19485W5W5W(Who)→(SaysWhat)→(InWhichChannel)→(Towhom)→(Withwhateffects)2-1W2-1MPA--6(2)19542-22-2sourcemessageencoderdecoderreceiverfeedbackMPA--7782-191011781998192006.01.0610.[M].200311.[Z].1996MPA--81212..[D].2002MPA--91380%1413.[J]..2004114.[D].:,2006.MPA--1040501001405038%133435%4850%1515%973-1MPA--113338788.8%88.2%33%983-244.3%1819.1%6468%88.5%943-355%1313.4%3536%4445.3%973-4MPA--1220063-23-33-43-51818.2%6464.6%1717.2%3-5MPA--1335052%3233%3233%1920%973-63435%4243%3233%1920%973-7MPA--1435%3152-13-83-83-81520055MPA--151633%3-716————172090——1819172006.01.06182006.01.06192006.01.06MPA--192020=41657&cid=74581visisted2008-11-13MPA--20--21──·21(push)(pll)--122[].[J]199711211MPA--221--4-1--——3MPA--23--23ICQMSN23200263MPA--24()()241,,22419981MPA--254-2MPA--264-14-24-34-34-2MPA--27254-44-425[EB/OL]——[N]..20039MPA--325-2MPA--33,,,,MPA--34200596.1%81.2%27200551500040002885.5%2927.[J]..2004228----55[]200729----55[]2007MPA--35242002-MPA--3630[6]30----55[R]2007MPA--3731,,31[J]20074628-631MPA--38MPA--39MPA--40MPA--411.[J]200722.[EB/OL]=co12514030103.——[J]2006034.[EB/OL]2006-9-185.[J]200703026.[M].20037..[M]20038.[Z].19969..[J]2005(2)10.[J]2002(2)11..[EB/OL]ht
本文标题:互联网环境下政府信息传播的政府媒介公众互动机制研究
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