加入世贸组织三年中国传媒格局的嬗变与前瞻

[]20048[](1942),,,,()20051FUDANJOURNAL(SocialSciences)No.12005ÓÓ(,200433)[],,,,:,,,,,,,[][]G206[]A[]02570289(2005)01086007(WTO),:[1],WTO,,WTO():1.(),,2.(),()3.()(),()4.()(),()()5.()(),,(),6.(),7.()68(),,WTO(),,:;();;;,;,,,,,,2003,1078.68,200219.44%,0.92%,,159.15,56.97%,,2002,40,1000,,2003,5,,,,,,43,,,,,WTO,,,,WTO,,,,:,,78220,,33,,,,,,WTO,,,IDG20,3,,,,6000160,,TOM.COM,9TOM.COM,,1.6,12,17,,,,,,,,,67,,,,2500150010005000,20013,2003,3,162008,35,10,1,[2],,,,,,,,,,,,,,,88:2004,20044,817,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,WTO,,20011211WTO,,,,,,,,1996,96,226,199956,560,1,,5350,6060,30,,(30),,,1440,,270,10,,,,,20,3,,,,37%,47%,1941196698GDP1000,,GDP1000,,,,1985,8%,2002,13%1809,1670,1386,,,,,,,,,,,1.62.8,,,446,89,,59,239,46.22%,11.04%60,416[3],,,,,,2003,:2119907430636013002921229613576471356817096287003630256902000107810.182004,100,20,19,18,178500,7200,7000,5500,,,,,,20031078.68,GDP0.92%,,,,,09,200420032004,20032002,,,2003,,,,,,,2003,,677,310,94,18,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2003,,,,,,,,,,,,,2004,,,,,,B,:,;,,,,,,,,,19,,,,,,,,2004,,,,,,,,,,,,,,,,WTO,,,,,,?,,,![][1].[Z].,2002,1.2.[2].[J]..2004,5.[3].[J].,2004,3,29.ReviewandExpectation:TheThirdAnniversaryofChinasJoiningWTOTONGBing(SchoolofJournalism,FudanUniversity,Shanghai200433,China)Abstract:ChinahasbeenamemberofWTOforthreeyears.ThechallengeonChinasmassmediaandtheiralliedcommunicationsindustrieshasbecomemoreandmorerealistic.However,whenconfrontedwiththecomplicatedworldmarket,Chinasmassmediarisesmagnificently.TheboomingChineseeconomyensuresthemassmediaoftechnicalsupportsandothermaterialresources.Inthepastthreeyears,Chinasmassmediahasshownsomeencouragingsigns:theconsolidationonChineseownedmedia,thestrongtrendforownershiptransformation,theforeigninvestmentinvolvement,andtheedgescreatedbycompetition.Chinesemediaareexploringaconsiderablemarketwithhugepotential.Thenewownership2focusedtransformationhasgottenstarted.Themediacontenthasbeenimprovedwhilethepoliticalcivilization,consensussupervision,freedomofspeech,andinformationtransparencearemovingalong.Asthenewdevelopmentformassmediaiscoming,italsoputsforwardanewrequirementforboththecultivationoftalentjournalistsandthehumanresourcesofnewblood.Keywords:newmediaecology;newmediastructure;expectationofmedia[]29