性形象在展览相关新闻标题之分析

女AnalysisofWomen’sImagesintheHeadlinesoftheExhibition-relatedNewsChi-WeiWu理Bo-ChaiJiang類女來說女行量聯料索女女1AbstractThepurposeofthisstudyistofindouthowwomen’simagesbeingdescribedonheadlinesintheexhibition-relatednews,andtheheadlinesofthesenewspapersusedwhatmethodstoachievethepurposetheywanttodo,andexplainwomen’simageshowtobeconsumedrepeatedly.ContentanalysisisusedasaresearchmethodtoanalysisTaiwan'sfourmajornewspapers:AppleDaily,theLibertyTimes,UnitedDailyNewsandtheChinaTimes.Accordingtothefindingsfromthesamplesofthementionednewspapersitshowhowwomen’simagesarepresentedintheseexhibition-relatedheadlinesofthefourmajornewspapersinTaiwan.Keywords:ContentAnalysisExhibitionFeminismHeadlines2論了年年來更力聯來更易連金來北易例年年北易了車旅數流不論理理量不女類車女來不論來了更女烈易不類女女不女女來數女來聯參來女流女識滑女類女來來了說女3RakowKranich(1991)了流更了了識Ross(1995)更利---不更識---識(1994)若更了女領女兩行論女女女女女來論來女論女女女度女度不女識省流女異女力力不力女女異女女理論女4女了女識異了識了女女弄女論糖女女暴露不女不了玲女了女女女女女更裡利女來麗女利女女女車來車刺女識識女連女女利來良5女不女異Berger行女(representation)｢｣re---presentation｢｣不不了不｢｣Grossberg來｢｣念論索理句說不理不不來來不力不度說識行來立來來不不識狀亂6理論度理年老年年女年亮女立女不了女理論論論來識流女不不說女女茶類行盧女不女論女來女女女女來女良亮女了女女刺女了女女女不女更來女理度來女麗女女了切了女7理刺力易數數讀不讀讀讀了不讀讀讀讀理讀讀不讀讀來讀讀讀不了更更易了數headlineTheleadoflead了讀讀讀力練簾林林讀見參來利來女數來行Kerlinger了量數量不了量量Berelson不行類量8Holsti(1969)說不不說論(1991)量來論量量不不說論女料立｢｣料類行車例識行量聯料索年來了不切不來立來數料數量年年年料年年年年例年北車數量數量不來聯9類類女理論來女度了度女女女列六女女理女女立女女不女來更女來來不女女來利女女參女參女類80行類度Krippendorff,K.1980度類(stability)(reproducibility)(accuracy)不兩了不不不不度(1992)度(trustworthiness)(consistencies)(stability)度類度兩(consistencies)1.類2.不類10理識度Wimmer&Dominick兩度類練行錄說兩錄類說兩行錄不了兩兩不數陸說行行度論類兩行論度度度度度11數量數量聯1998年172008年17年732005年772008年17年7數80數量39數48.75%聯28數35%78.75%數6數7.5%年數7.5%論女女2女聯數數數數數年數聯數數數數數年年12女女來ShowGril女女來女女來ShowGril來女女女聯數數數數數女女理女13女立女來女來數8016來女來女聯10了3925.64%女女女讀女女女聯數數數數數144女數1150%27.27%22.73%5不女來說女數露女來說數女不女不不女聯數數數數數女女參女參女女不來女女讀來說不4252.5%15列女80%了度不來行52.5%數了女不易來女女論兩女度不女論不女不不更了度了立說數女利邏不女數了利了了落女不例女度度來女女兩類16女女女女讀率利女行例來說｢車｣利來車車車車車裡利女來麗女利女女女了更兩女來女女女立女了立女行了例女不｢女立車｣來論女女率來不女理不女女論不論女來女度不聯2822女來3929女來兩數不67女來立不兩行不來識17論女數女來不論識女女識女離女度女利來金數行讀讀女更例來說｢拉｣來類不年不更不數類不來利了離來讀數不來女行女女來行女來讀例來說｢來女｣來女論女數女例女數不來女女來讀女更易女易18陸若女論更度切例論女不女類女不度來濫女度來女立類不流流不數量數了更類更力類參留來料數若類來了了不不女不異念女論19參理論北立論北林讀論北讀論北理論北理論北女參立例立識女理論北論女女｢女｣論女呂蓮例論女論北玲林論林蘭女北爐例論北理北GrossbergL.&WartellaE.&WhitneyC.D.[1998].MediaMaking:MassMediainaPopularCulture.北盧車女立論行北女理論Goffman,E.(1979).Genderadvertisements.NewYork:Harper&Row.Peirce,K.(1990).“Afeministtheoreticalperspectiveonthesocializationofteenagegirlthroughseventeenmagazines.”SexRoles,23:491-500.Reah,Danuta(1998).TheLanguageofNewspapers.London:Routledge.Tuchman,G.,Daniels,A.K.&Benet,J.(Eds.)(1978).HearthandHome:ImagesofWomenintheMassMedia.NewYork:OxfordUniversityPress.20Whipple,T.W.&Courtney,A.E.(1985).“Femaleroleportrayalsinadvertisingandcommunicationeffectiveness:Areview.”JournalofAdvertising,14(3),4-17.錄_____女________年聯女女女女理女女立女女21不女女女參女參女