植入广告

商英一班44号朱翠兰植入广告•Toachievethesubtlepromotionitdeliberately(故意地)placeproductsorlogointelevisiondrama,games.•Itmuchbetterthanhardsellingbecausetheaudienceisdisgustedwiththeadvertising.•Realimplanted•Styleimplanted•Overallimplanted•CulturalimplantedTypesofproductplacementSouthKoreandrama“daejanggeum”（大长今）isatypicalexample.WiththeintroductionofKoreanfood,acupuncture（针灸）method,southKoreanclothing,architecture,moral,theKoreancultureanalogism,itstartknownbytheaudience.Becausetheprofitishandsomesotheyalwayswanttoplaceinthefilm.Onthecontray,theymightreceivethenegativeresponsewhentheyplaceinapoortime.Itcannotrelateittothefilmjustaadvertisement.Tosucceedinplaceproductbrand,integratingoperationisthebestchoice,butitneedscollaborativeandcooperate.•Placeproductisnotsuitablefordepthpersuadeandfordirectreasonappealorfunction•Notanyenterpriseandproductscanmakeplaceproduct,somenewproductswhichlackofawarenessofcustomerisnotsuitable•Agoodplaceproductofcommoditiesmustbeclosetotheprogramandbranditshouldintegrationwiththeprogram•Thevalueoftheprogramshouldbethesameasthebrandvalue,thetargeraudienceiscommonwiththetargetconsumers.inthiswaycanthisadverstisinghasitownvalue.•Themostimportantoneisprogram,adverstisingissecondtoit