论传媒产业的商品化权保护——从法的运行与社会生活契合的角度分

湘潭大学硕士学位论文论传媒产业的商品化权保护——从法的运行与社会生活契合的角度分析姓名：朱与墨申请学位级别：硕士专业：知识产权法指导教师：冯晓青20050430AbstractTheknowledgeeconomyisthesortofeconomythatbasesontheproduction,allotmentanduseoftheknowledgeandinformation.Theinformationalprocession,productionandtransitionareprimarilyprecededbymediaindustry.Inthiscourse,afloodofwell-knownimagesemerges.Withthedevelopmentofthemarketeconomy,thespreadingfeelerofcommercializationenlargestheobjectofthepropertyrightcontinuously.Theseimageshavebeenusedinbusinessextensivelybecauseofpossessingthesocialprestige.Thiskindofrightusingimagestobusinessiscalledcommercializingright,whichcomesfromintelligiblelabor.Inmyoptions,thevariousimageshavecertaingoodreputationandpossessparticularrightelementalsthroughspreading,canproduceandsatisfycertainconsumptivedemands.Theyaretransformeditsinfluencetoalienateandcombinemerchandiseandservicetocommercializingexploitation.Commercializingrightisakindofnewlyarisenandnewlyintellectualpropertyright.Thesocialeconomiclifehasalreadyformedthephenomenonofimage’scommercialization,whichurgentlyrequiresthelawtoestablishtherelativerighttoconfirmitandnormitsuse.Commercializingrighthasitscharacteristicandthetraditionalintellectualpropertyrightishardtoprotectitwellandeffectively.Providedthatlargenumberimagesthatmediaindustryproducescan'tbepossessedcommercializingrightandbeusedexclusivelybythemedia,itsdesiredbenefitsmustbedamagedanditsincomemustbeshortage,thereforeitsoriginalcreativeenthusiasmmustbehurt.Moreover,thiswillexertatremendousnegativeinfluenceoncreativespirit,andaffectthemediaindustrydevelophealthilyandorderly,andthenaffectformationofharmoniouspropertyrelationandconstructionofharmonioussociety.Thelifeofthelawconsistsintheoperationandthevalueofthelawconsistsinthesocialeffect.Thispaperanalyzescurrentknowledgetraitsofinformationalsocietyandsocialfunctionofthemediaindustryfromtheangleofthesociologyoflawandlegaleconomics.Underthesocialbackground,thepaperexpatiatestherelationshipbetweenthemediaandcommercializingright,theinnatecharacterofcommercializingright,constructionoflawrelationandcommercializingright’shelpfulfunctiontomediaindustry.Commercializingrightisthepropertytothemediaonthemeaningoflawandisalsotheassetonthemeaningofeconomic.KeyWords:InformationalEconomyMediaIndustryWell-knownImagesIntellectualPropertyRightCommercializingRight120902003101420032004200420042005160-632342060701978200545[]2003,64311553019972090GDP90%...2004617200126,200373-56200022004152720902070WTO:()2005269-7782003599189019021519031905righttoleftalone1953(rightofpublicity)20WarrenandBrandeis,TheRighttoPrivacy,4HarvardLawReview193(1890)2003398-401102050rightsincharacter(rightofpublicity)60merchandisingright(rightofpublicity)1978270001979101976SAZAE1976PEQERPEQERPEQERPEQER1990WendtV.HostInternationalIncWIPO,IntroductiontoIntellectualProperty:TheoryandPractice,London:Boston:KluwerLawInternational,1997P309,,19981127-128111988DoYouWanttoDance19921997199720032050197724199311WIPO()20041077-89575-791220802090WIPO199971986644199624-6,1998174-772004411-14,19997,62-641999454-58132000531-342001259-672001133-56,200314V15identifiableelement1983hereisjonny2003162003407()20041077-89,19921720()()[]2003518()()()()()2002253-56[]20035:()2005269-77()2005269-772004/6/10192881999454-58199172200153-601999454-5820()()()()()()()2002576-70200134352211992WhiteV.SamSungElectronicsAmericaInc.White199910-3119997,62-641999454-5822()2002576-70231()21242121231ab2abc251026174611200228113527282001312002.2.307-30829304782002.2.13931122,,2000231322002575792003526293319991549550199926134[]1987305,188235200136WTO200352629373839200412284293120032251983200140()()()200421841,,,2003200225942,20044394344,20039224541998Allison(Vintage)200533335MaxineLansRetsky,CelebritiesrightsofPublicityAreLimitedtoFirstSales,MarketNew,Chicago,1998,Vol.32(9)P:14-17th4620105020041210-21647482001out(),1999172002440434950200261021199620042,34-355119993,4145,[],,19961-4,19983957[1].[M].:,2004.[2].[M].:,2003.[3].[M].:,2001.[4].[M].:,2003.[5].[M].:,2002.[6].[M].:,2003.[7].[M].:,1998.[8].[M].:,1997(2).[9].[M].:,2001.[10].[M].:,2003(2).[11].[M].:,2003.[12].[M].:,1999.[13].[M].:,2001.[14].[M].:,2001.[15].[M].:,2001.[16],.[M].:,2001.[17].[M].:,2001.[18].[M].:,2005.58[19]..:,2002.[20].[M].:,2001.[21].[M].:,1999.[22].[M].:2004.[23].[M].:,1999.[24],.[M].:,2002.[25].[M].:,2003.[26].[M].:,1996.[27],.[M].:,2002.[28],.[M].:,1997.[29]()•,()•;.[M].:,2004().[30],.[M].:,2002().[31],.[M].:,2002.[32],,.[M].:,2003.[33],.[J].,2004(2),34-35.[34],.2004[J].,2005(1),60-63.[35].[J].,2003(7),3-5.[36].[J].(),2005(2),69-77.59[37].[J].,2002(5),75-79.[38].[J].,1999(4),54-58.[39].[J]..2003(5),26-29.[40].[J].,,2003.[41].[J]..2003(9),20-28.[42].[J].,2002(4),4043.60[1]2004-1[2]2004-5[3]2004-6[4]2004-6[5]20053[6]2004-2[7]2005-1[8]2005-31700011000130001300055612005430120209022070[1]3[2]4[3]5[1]()2005269-77[2]199172[3](),1999176SynopsisTheknowledgeeconomyist