您好,欢迎访问三七文档
当前位置:首页 > 商业/管理/HR > 广告经营 > 论网络媒介的受众调查方法
©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(OnlineSurvey),,,,?11,(PUSH),(PULL),(),,,,,,,21(1),;;,,(2),,,,:11,,,21,,31,,,41,,,,,,51,,,,61,,,,,4:(OnlineSurvey),801:20023(116)©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(OfflineSurvey),:11,(BBS),,,21(),,,31(),41,,,,,,,,,,,,,,,,:Cookie11(LogFile),,,,,,,,,,IP(),,,,,,,21Cookie,,Cookie,,,:(1)IPE-mail;(2)();(3)();(4);(5)Cookie,,,,,,,,,,:()()11,(1),,,,,,(),1997,,(CNNIC),,,901:20023(116)©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.::11;21;31;412000,(),,,,;,;,,,,(2),,,,,:,;,;,21(1),,,CNNIC1997,CNNIC,(2)(),,;;;;;,20002001(WIP),,20014,,,,,,NetValueNetValue,NetValue,lvNetValue:(CATI),,,,:,,?,,,lw,CNNIC2001,,;lx,,,,,,,,,,,,,,,,:;11:;;(OnlineSurvey)(1),,,:,,:,011:20023(116)©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(hit),(pageview);,;,;,,ly,,,2000TOM,,(NASDAQ),,,:,lz(2),,,,,l{(CNNIC)1998TOMl|CHHIC:CNNIC,,:CNNIC(online-survey):,,,,,,CNNIC7:1629361,5739023679,,CNNIC??,57?l}(online-survey),(offline-survey),,,CNNIC,,l~,,?,,,CNNIC,Log(),:,loglog,muCNNIC(CNNIC):CNNICmv,mw,CNNIC,,,CNNIC,,,CNNICmx,,,,,,,:(CII)IDCNETVALUECNNICmy(3)(OnlineSurvey),:,,,,,,,,,,,,,,:,,111:20023(116)©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.mz,,m{(1),,m|,,,,m},m~(2),,,,1998,(FTC)1400,14%,nu2000,FTC20%nv,:;Cookie,,?,,,,,,:,,;,,;,;,;,nw,,nx,:11;21;31;41;51,,,,,,,,,,,,,:11,,,,,21,2000,,,:,,,;,,ny,,,,,,,,,211:20023(116)©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.nz,,::,2001,,1998,P52,,2001,P305:,,2001:,():,2001,,2001,P247,,1999,P158CNNIC,2000/6/23lv,2000/9/28lwlx,CNNIC,2000/12/16lyCNNIC,CNNIClz:,2001l{,2001/02/21,l|CNNIC,CNNICl},2000/09/28l~CNNIC,2001/1/18muCNNIC,CNNICmvCNNIC,2000/8/20mwCNNIC,CNNICmx,2001/02/21,mymz:,?,2000/04/21,m{,2000/08/28,m|,P244m}m~nu,P251nv,2000/05/31,nw,P231nx,2000/05/31,nyCNNIC,CNNICnz:,2001(:610065):311:20023(116)
本文标题:论网络媒介的受众调查方法
链接地址:https://www.777doc.com/doc-1484963 .html