传媒行业PCF_Broadcasting

Version5.0.0-en-BROAD•October20081BROADCASTINGPROCESSCLASSIFICATIONFRAMEWORKSMTHEBROADCASTINGPROCESSCLASSIFICATIONFRAMEWORKBasedontherenownedProcessClassificationFrameworkSM(PCF),ataxonomyofcross-functionalbusinessprocessesintendedtoallowobjectivecomparisonofperformancewithinandamongorganizations,andthesupportofIBM,thisindustryPCFenablesmoreindustryapplicablecontentbyoutlininganddefiningprocessesandactivitiesspecifictotheBroadcastingindustry.Thisallowsorganizationstochoosetheframeworkmostrelevanttothespecificprocessimprovementneed,whetheritbebenchmarkingwithinoracrossindustries,businessprocessmanagement/re-engineering,orcontentmanagement.Thecross-industryPCFandindustryPCFsareavailableontheAPQCwebsiteatnocharge.IBMprovidedthesubjectmatterexpertiseandintellectualpropertytocreatetheindustryspecificbusinessprocessclassificationframeworks,aspartoftheIBM’scontinuingleadershipinthepromotionofopenstandardstohelporganizationsevaluateandmeasurebusinessprocessesatanindustrylevel.THEFRAMEWORKFORPROCESSIMPROVEMENTExperienceshowsthatthepotentialofbenchmarkingtodrivedramaticimprovementliessquarelyinmakingout-of-the-boxcomparisonsandsearchingforinsightsnottypicallyfoundwithinintra-industryparadigms.Toenablethisbeneficialbenchmarking,theAPQCProcessClassificationFrameworkSM(PCF)servesasahigh-level,industry-neutralenterpriseprocessmodelthatallowsorganizationstoseetheirbusinessprocessesfromacross-industryviewpoint.Thiscross-industryframeworkhasexperiencedmorethan15yearsofcreativeusebythousandsoforganizationsworldwide.ThePCFprovidesthefoundationfortheOpenStandardsBenchmarkingCollaborativeSM(OSBC)databaseandtheworkofitsadvisorycouncilofglobalindustryleaders.EachversionofthePCFwillcontinuetobeenhancedastheOSBCdatabasefurtherdevelopsdefinitions,processes,andmeasures.ThePCFandassociatedmeasuresandbenchmarkingsurveysareavailablefordownloadandcompletionatnochargefromtheOpenStandardsBenchmarkingCollaborativeWebsiteatwww.apqc.org/OSBCdatabase.HISTORYThecross-industryProcessClassificationFrameworkwasoriginallyenvisionedasataxonomyofbusinessprocessesandacommonlanguagethroughwhichAPQCmemberorganizationscouldbenchmarktheirprocesses.TheinitialdesigninvolvedAPQCandmorethan80organizationswithstronginterestinadvancingtheuseofbenchmarkingintheUnitedStatesandworldwide.Sinceitsinceptionin1992,thePCFhasseenupdatestomostofitscontent.Theseupdateskeeptheframeworkcurrentwiththewaysthatorganizationsdobusinessaroundtheworld.In2008,APQCandIBMworkedtogethertoenhancethecross-industryPCFandtodevelopanumberofindustry-specificprocessclassificationframeworks.2Permissiongrantedtophotocopyforpersonaluse.©2008APQC©2008IBMInterpretingthePCF______________________________________________________________________________3Overview_______________________________________________________________________________________41.0DevelopVisionandStrategy___________________________________________________________________42.0DesignandDevelopeProductsandServices______________________________________________________43.0MarketandSellProductsandServices__________________________________________________________54.0DeliverProductsandServices_________________________________________________________________65.0ManageCustomerService____________________________________________________________________76.0DevelopandManageHumanCapital____________________________________________________________87.0ManageInformationTechnology______________________________________________________________108.0ManageFinancialResources__________________________________________________________________139.0Acquire,Construct,andManageProperty______________________________________________________1610.0ManageEnvironmentalHealthandSafety(EHS)__________________________________________________1611.0ManageExternalRelationships________________________________________________________________1712.0ManageKnowledge,Improvement,andChange__________________________________________________17PROCESSCLASSIFICATIONFRAMEWORKTABLEOFCONTENTSLOOKINGFORWARDThecrossindustryandindustryProcessClassificationFrameworksareevolvingmodels,whichAPQCwillcontinuetoenhanceandimproveregularly.Thus,APQCencouragescomments,suggestions,andmoreimportantly,thesharingofinsightsfromhavingappliedthePCFwithinyourorganization.Sha[e-mail]lyrecognizedresourceforprocessandperformanceimprovement,APQChelpsorganizationsadapttorapidlychangingenvironments,buildnewandbetterwaystowork,andsucceedinacompetitivemarketplace.Withafocusonproductivity,knowledgemanagement,benchmarking,andqualityimprovementinitiatives,APQCworkswithitsmemberorganizationstoidentifybestpractices;discovereffectivemethodsofimprovement;broadlydisseminatefindings;andconnectindividualswithoneanotherandtheknowledge,training,andtoolstheyneedtosucceed.Foundedin1977,APQCisamember-basednonprofitservingorganizationsaroundtheworldinallsectorsofbusiness,education,andgovernment.APQCisalsoaproudwinnerofthe2003and2004NorthAmericanM