color(中西方色彩文化差异PPT)

CultureofcolorsPeoplehavethesamesenseandfeelingonvariouscolours.However,coloursalsoreflectdifferentvalueandaesthetics.Duetothedifferencesinnation,history,religion,lifeoremotion,thecolourwordislikelytohaveassociativemeanings.CultureofcolorsREDREDChineseholdaspecialfeelingonred~whichisasymbolofmanygoodthingsuchasvictory,luckyand~marriage.Redisalwayscontactwithgoodmeaning.Heartisred,thesunisred,lanternisred,interestisred,luckymoneyisintheredenvelope.Weuseredtodescribeabeautifulgirl.Ｗeevencallsomebodywhoispopularorsomethingisahitasred.Andredisoftenassociatewithrevolutionary~suchastheRedArmy,RedFlag.REDWhilewehavetoacknowledgethatforeignersarenotrathercrazyaboutred.Onthecontrary,redoftenappearsinbadcircumstancessuchasdanger,blood,revengeorviolence.RedAlert(warning);inthered(loss);redruin(firedisaster);REDBothChineseandWesternershavesomeexpressionincommonlikeredface(angry),redsky(cloud).Butmosttimetheyaretotallyopposite.YELLOWYELLOWLikered,yellowhavealmostdifferentmeanings.Yellowisthecolorofsoilandskin,whichmakeitadefinitionofrich,honorandpower.Emperor’sclothesaretotallyyellow.Zodiacwascalledasyelloworbit.Whilenowyellowextendsastrangemeaning.YELLOWWell~Westernersseemtobecompletelydifferentfromus.Yellowcontainsameaningofbetrayalorevil.Yellowitselfdoeshavethemeaningoftimidityorsuspicion.YELLOWYellowlooks(depressiveappearance)Yellowcard,YellowSign(warning).YellowPages.ComparetothegreatmeaningofredandyellowinChina~Westernersdonotactuallyhaveagoodlookaboutthem~GREEN标题GREENInChineseculture,greenmeansalot.Greenisthecolorofmostplants,buttheChinesedonotfavoritatall.Peopleimposealowormeanmeaningongreen.Whenpeopleareinabadlook,weoftencallit“agreenlook”(脸都绿了).Peoplealsousegreentoshowthedroppedshares.InChina,whenone'swifehasanaffair,peoplewouldrathertellherhusbandiswearingagreenhat.标题GREENInwesterncountry,greentendstobeattachedtovitalityandpeace.Wecallsomeoneinagreenoldage(老当益壮).However,Greenisalsoarepresentativeofno-experiencedorenvyinWesternculture.Forexample,thephraseinthegreenwoodisusedtodescribeoneisatayoungage.Meanwhile,weusegreenhandtoindicatethatoneisshortofexperience.标题GREENGreenwithenvy嫉妒Greenpower财团Greenback绿皮钞（指美元）Well~somethingisthesamewhenwereachthetrafficlight,greensymbolizesthetrafficpermit.AndEmergencygreenpathisalsoused.Greenisalsoasymbolofenvironmentalprotectionoragriculture.BLUE标题BLUEInChineseculture,thecolorblueisregardedasasymboloffreshandpure,whichisalwayslinkedwiththeskyorverycleanwater.WhileinChinesetraditionalopera------BeijingOpera,thecharacterofthosefigureswhosemasksareblueisalwaysupright,outspokenanduntamed.标题BLUEComparedwithChineseculture,itreferstonumerouslysymbolicimplicationsinwesternculture.InEnglish,thewordbluereferstoacolorwithplentyofimplicationsforbeingnoble,profound,stern,whichoftensuggestsomeoneenjoyshighsocialstatus,politicalpower,aristocratstatus,orbefromroyalfamily.Forexample,bluebloodimpliessomeonefromnobleordistinguishedfamily.InEnglish,bluealsoattachesimplicationsforbeingunhappy,depressed,restlessandsoon.BlueMondaysomeonemaymeanMondayunluckyforhim.Blueisalsoafamousformofmusic(蓝调).BLACK标题BLACKInancientChina,peoplehaveagoodimpressiononblack,whichreflectsakindofsolemnityandhonorable.WecallZhangFeiisblack-facedmeansheisloyalandupright.Whilenowweuseblacktodescribehorrorordarklike(黑手，黑帮，黑心)。标题BLACKBlackindicateswisdom,firmorfurtherthoughtsinthewestlikeintheblack(盈利).But….Mostarelinkedwithgrieveanddeath.Peopleshouldbeinblackonthefuneral.Anddemonsareinallblack.标题BLACKWell~Comparetoothers,bothChineseandWesternershavetheopposingmeaningonblack.Hacker(黑客)Blacksheep(害群之马)Knowblackfromwhite（精明老练）Blackbox(黑匣子)Blackhorse（黑马）WHITE标题WHITEWhiteusuallymeansgrieve,unlucky,horrorinChina~(comparedtoblackinwesterncountries).Plainfolkscanbeonlyinwhite.Chinesealwayswearwhiteclothes（素服）forthefuneral.Anditalsomeansblankoremptylike(白费，白卷).Whileinthewesterncountries,whiteisthesymbolofpurity,peace,honesty,glory.Bridewearswhiteclothesandthenurseisthesame.Awhitedaymeansluckyday.标题WHITEAwhitelies(善意的谎言)Whitecollar（白领）SnowWhite（白雪公主）AWhitewar（不流血的战争）Inmanytimes,whiteandblackarecompletelyopposite.CultureofcolorsTherearealwaysdifferencesbetweenChineseandwesterners.Differencesincolordoexistifgeography,nation,feelingaredifferentoneday.Onlywemasterthedifferencecanwebettercommunicatewitheachother.END~