Gree XXXX市场分析报告

AnnualReport2011FortheyearendedJune30,2011GREE,Inc.CorporateProfileForward-LookingStatementsThisAnnualReportcontainsforward-lookingstatementsthatarebasedonjudgmentsmadebytheGREEGroupwithreferencetoinformationavailableasofFebruary2012.Thesestatementsaresubjecttorisksanduncertainties.Asaconsequence,actualresultsmaydiffermateriallyfromthoseexpressedinthesestatements,foravarietyoffactors.TheimportantfactorsthatmayimpactonactualresultsincludetheeconomicenvironmentwithinwhichtheGREEGroupconductsbusiness,markettrendsandexchangeratefluctuations.ContentsCorporateMessage....................................................................................................01MilestonesinGREEHistory..........................................................................................02FinancialHighlights.....................................................................................................04BusinessHighlights....................................................................................................05ToOurStakeholders...................................................................................................06OurServices.............................................................................................................10OurBusinessModel...................................................................................................14Strategies&Operations...............................................................................................16OurManagement.......................................................................................................22CorporateGovernance.............................................................................................22BoardofDirectors..................................................................................................25CorporateAuditors.................................................................................................25CorporateSocialResponsibilities(CSR)........................................................................26FinancialInformation...................................................................................................28Management’sDiscussionandAnalysisofFinancialConditionsandResultsofOperations..........28BusinessRisks......................................................................................................32ConsolidatedBalanceSheet......................................................................................38ConsolidatedStatementofIncome..............................................................................40ConsolidatedStatementofComprehensiveIncome.........................................................41ConsolidatedStatementofChangesinNetAssets..........................................................41ConsolidatedStatementofCashFlows........................................................................42QuarterlyFinancialResults........................................................................................43ShareInformation.......................................................................................................44CompanyInformation..................................................................................................45“MakingtheworldabetterplacethroughthepoweroftheInternet.”GREE,Inc.’sbusinessstartedin2004withthelaunchofsocialnetworkingservice(SNS)GREE,createdfromanideabyYoshikazuTanaka,theCompany’sfounderandCEO.Sincethen,businessinitiativesemergingfromourstrongdesiretocreatenewservicesandhavethemusedbyevenmorepeoplehaveresultedinSNSGREEgrowingto27.7millionregisteredusersinJapanandover150millionworldwide,includingtheU.S.andEurope,bySeptember30,2011.TheInternetstillhasthepotentialtochangethefaceofourworld.WeatGREEaimtotapsomeofthispotentialandenableSNSGREEtospreaditswingsandreachevenmoreusersaroundtheworld.Lookingahead,GREEwillusethenewbusinessmodelofsocialgamingtoprovideinnovativeproductsthattranscendculturalbarriersandwinacceptancethroughouttheworld,whetherinAsia,NorthAmericaorEurope.GREEcontinuestotakeupthechallengeofcreatingservicesthatwillbeenjoyedbyonebillionusersworldwide.CorporateMessageGREEANNUALREPORT201101MakingtheworldabetterplacethroughthepoweroftheInternet.“WecanmaketheworldabetterplacethroughthepoweroftheInternet.”GREEbeganfromthisonepassionandprinciple.Sincethedaywestarted,wehavebeenexploringthenewpotentialoftheInternetandworkingtoprovidesuchinnovationassoonaspossible,toasmanypeopleaspossible.Newchallengesdon’talwaysendinsuccess.Therearetimeswhenwecannotachieveourhighestaims.Butaslongasthereisaslightpossibility,wewillcease-lesslycontinueourefforts.ThechangestheInternetwillhaveontheworldhaveonlyjustbegun.Thereisinfinitepotentialthatremainstobediscovered.Tobringthispotentialintotheworld,GREEwillcontinuetoputourpassionandprin-cipleintoaction,inordertoprovideenjoymentandhappinesstoourusers’livesandmakeoursocietymoreopenandconvenient.ThroughthepoweroftheInternet,wecanmaketheworldabetterplace