关键外部要素对双重渠道选择倾向的影响研究

大连理工大学硕士学位论文关键外部要素对双重渠道选择倾向的影响研究姓名：蒋桂林申请学位级别：硕士专业：企业管理指导教师：曲洪敏20060601关键外部要素对双重渠道选择倾向的影响研究作者：蒋桂林学位授予单位：大连理工大学参考文献(60条)1.EvansPhilip.ThomasSWursterBlowntoBits:HowtheEconomicsofInformationTransformStrategy2000(02)2.MoriartyRowlandT.UrsulaMoranManagingHybridMarketingSystems1990(03)3.KaplanSteven.MohanbirSawhneyE-Hubs:TheNewB2BMarketplaces2000(06)4.BucklinATheoryofDistributionChannelStructure1966(08)5.路易斯·斯特恩.赵平营销渠道20016.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理20017.ChanderTheVisibleHand:TheManagerialRevolutioninAmericanBusiness19778.BucklinPostponement,SpeculationandtheStructureofDistributionChannels1965(04)9.奥利弗·威廉姆森.陈郁企业制度和市场组织200210.迈克尔·波特.陈小悦竞争优势200511.SternLouisWVerticalintegration,ConsiderationsofEfficiency,risk,andstrategy1983(11)12.BuzzelRobertDIsVerticalIntegrationProfitable1993(03)13.AndersonGeorge.KasturiRanganStrategicChannelDesign1997(04)14.OxenfeldtKellyWillsuccessfulfranchisesystemsultimatelybecomewholly-ownedchains?1968(04)15.MinklerAWhyfirmsfranchise:asearchcosttheory1992(02)16.RubinPHThetheoryofthefirmandthestructureofthefranchisecontract1978(01)17.NortonSWAnempiricallookatfranchisingasanorganizationalform1988(02)18.HarriganKRMatchingverticalintegrationstrategiestocompetitiveconditions1986(06)19.DuttaShantanu.JanBHeideUnderstandingDualDistribution:TheCaseofRepsandHouseAccounts1995(01)20.JanBHeidePluralGovernanceinIndustrialPurchasing2003(10)21.朱秀君.王颢越复合型营销渠道模式选择的经济学分析[期刊论文]-浙江学刊2005(6)22.CespedesFrankV.RaymondCoreyManagingmultiplechannels199023.CoughlanAnneTCompetitionandCooperationinMarketingChannelChoice2001(02)24.NielsPeterMolsDualchannelsofdistribution:atransactioncostanalysisandpropositions2000(03)25.劳伦斯·弗里德曼.何剑云.沈正宁创建销售渠道优势200026.伯特·罗森布罗姆.李乃和.奚俊芳营销渠道管理200327.ShapiroBensonSalesManagement:Formulationandimplementation1977(02)28.LilienGaryAdvisor2:ModelingtheMarketingMixDecisionforIndustrialProducts1979(02)29.AndersonErinTheSalespersonasOutsideAgentorEmployee:ATransactionCostAnalysis1985(03)30.RindfleischHeideTransactionCostAnalysis:Past,Present,andFutureApplications1997(11)31.韩翔基于交易成本经济学的物流外包决策研究2005(08)32.姚振纲产品生命周期发展中和产品的渠道模式选择研究200433.赵昌旭从交易成本经济学的角度分析钢铁企业营销渠道的构建2004(05)34.董秀春开拓国际营销集道决策因素分析1999(06)35.陈涛绿色食品流通渠道系统的构建[期刊论文]-商业经济与管理1999(6)36.韩兆林.张晓燕高科技企业分销渠道的模式、特征及影响因素研究1999(02)37.吴小丁生产型企业如何建立自己的营销渠道[期刊论文]-企业管理1998(10)38.奥利弗·威廉姆森.段毅才.王伟资本主义经济制度200239.奥利弗·威廉姆森.刘刚制度、契约与组织200340.奥利弗·威廉姆森.王健.方世健治理机制200141.越翰·克劳奈维根.朱舟交易成本经济学及其超越200242.AndersonErin.AnneTCoughlanInternationalmarketentryandexpansionviaindependentorintegratedchannelsofdistribution1987(01)43.RanganVKChannelselectionfornewindustrialproducts:aframework,methodandapplication1992(03)44.MyersSCDeterminantsofCorporateBorrowing197745.MajdSaman.RobertSPindyckTimetoBuild,OptionValueandInvestmentDecisions198746.WheatonWilliamTheCyclicBehavioroftheNationalOfficeMarket1987(04)47.BradachLJeffrey.RobertGEcclesPrice,AuthorityandTrust:Fromidealtypestopluralforms198948.ShapiroBensonP.ThomasUBonomaHowtoSegmentIndustrialMarkets198449.AndersonJmesNarusBusinessMarketManagement:Understanding,CreatingandDelivering199950.AndersonErinTheSalespersonasOutsideAgentorEmployee:ATransactioncostAnalysis198851.JohnGeorge.BartonAWeitzForwardIntegrationIntoDistribution:AnEmpiricalTestofTransactionCostAnalysis198852.RobertsonThomas.HubertGatignonTechnologyDevelopment:ATransactionCostConceptualization199953.RamaswamyVenkatram.HubertGatignon.DavidJReibsteinCompetitiveMarketingBehaviorinIndustrialMarkets1994(02)54.CrandallRobertVerticalIntegrationandtheMarketforRepairPartsintheUnitedStatesAutomobileIndustry1980(03)55.HarriganKathrynRudieVerticalIntegrationandCorporateStrategy1985(02)56.MacDonaldJamesMarketExchangeorVerticalIntegration:AnEmpiricalAnalysis1985(02)57.吴明隆SPSS统计应用实务200158.李怀祖管理研究方法论200459.马庆国管理统计200260.SweeneyDJMarketingManagement:ManagementTechnologyorSocialProcess1972本文链接：授权使用：上海海事大学(wflshyxy)，授权号：6170d4f6-154a-4861-b5da-9df800eb2824下载时间：2010年9月21日