XXXX英国游戏市场数据统计分析

2012CountrySummaryReportUKWybeSchutte|ManagerNewBusiness|[e-mail]|CEONewzoo|[e-mail]2012©2012Newzoo|©2012Newzoo*UKGERFRITESBENLRUBRPLTRAUSJPCNsupportedbyUKSummaryReportFreshdataonthegamingmarketinTheUKAboutthisUKSummaryReportThisreportgivesahigh-leveloverviewoftheUKGamesMarketbasedonfreshresearchandanalysisofNewzooandpartners.FindoutwherethegrowthwillbeintheUKandhowthegamesmarketdevelops.MostofthedataisderivedfromourNewzooDataExplorerthatourclientsusetocross-analyzeover200topicsacrossallbusinessmodelsandmarketsegments.ThisdocumentalsoincludesdataplottedonournewScreenSegmentationModelTMcomparingtheUKwithEuropeacrossthetypicalscreensthatconsumersusetoplaygames.PeterWarmanCEONewzoo,[e-mail][phone]linkedin.com/in/warmanContentofthereport1.Overviewofthemarket2.Keytrends:EUvsUK3.GamersvsScreens:EUvsUK4.Mobilegaming5.Allresearchtopics6.Subscriptionoffer7.Newzoo&Contact©2012Newzoo2NewzooWecombinesConsumer,Transactional&FinancialdatatoprovideourclientswithTheTotalPictureandClient-SpecificBusinessInsightsrequiredtomakesmartstrategic,developmentandcommercialdecisions.Findmoreinfoandfreestuffon©2012Newzoo3©2012Newzoo31.UKGamesMarket|2012High-leveloverviewofplayers,timeandmoney©2012Newzoo4Consolesareverypopular76%of33.6MUKGamers©2012Newzoo5Consolesattractmostgametime43%ofgametimespentonConsole&PC/Macgaming©2012Newzoo6MobilegamesspendingcontinuestogrowConsolestake43%ofmoneyincl.second-hand,import,DLC©2012Newzoo7©2012Newzoo72.KeyTrendsMonitoring&UnderstandingChangeMonitoringChange|KPIsTosizeandseizefuturegrowthopportunitiesGamesMarketGrowthMostreportsonthegamesmarketfocusonnumberofplayersand/ormoney.Tomonitorandunderstandthechangesinthegamesmarketthisisnotenough,especiallynowfree-to-playbusinessmodelsarebecomingsodominant.WealwaysalsoreportonTimeandnumberofPayingGamers(Payers)toprovidemoreperspective.KeyGrowthIndicators|WithKeyTrendsInBetweenplayerstimepayersmoney2011-2012+8%2011-2012+18%2011-2012+3%2011-2012+19%2011-2012+9%2011-2012+33%2011-2012+4%2011-2012+17%©2012Newzoo9KeyGrowthIndicators|WithKeyTrendsInBetweenplayerstimepayersmoneyaccessscreensfreebizzmodelsorganisationservicesprofitvalue©2012Newzoo10The4KeyTrendsLuxembourg,hereweareThisplaceisaboutmorethanmoney….screensaccessbizzmodelsfreeorganisationserviceprofitvalueConsumerswantcontinuousaccessgamesthatare,inprinciple,free.Ideally,theirgamecontinuouslyimprovesandexpands,asaservice.Ifthegamegivesthemvalue,theyaremorethanwillingtospendmoney.Gamecompaniesneedtomaketheirgamesaccessibleviaallscreensaswellasadapttheirbusinessmodels.Thelatterrequiresorganisationalchangeandacontinuousbalancingactbetweenconsumervalueandcompanyprofit.Hardbutitistheonlywaytoremainprofitableinthiscompetitivemarket.©2012Newzoo11“free-to-playisnotabusinessmodelbutawaytorunyourbusiness”-PeterWarman,CEONewzooKeyTake-AwayWhybigpublishersstruggleamidstallthechange©2012Newzoo12©2012Newzoo13©2012Newzoo133.GamersandtheirScreensUKversusEuropeConsumersvsScreensNewzooScreenSegmentationModelTM22%ofUSgamers(2012)playonallfourscreens21%ofEUgamers(2012)playonallfourscreensmarketgrowthAllScreensConnectedBy:•SocialNetworks•TheCloud•TheRealWorld26%ofUKgamers(2012)playonallfourscreens©2012Newzoo141.79Beuro47%66%payers14.1M30.1Mplayers90%59%hrs/week229MTheComputerScreen|2012NewzooScreenSegmentationModelTM1.15Beuro30%69%payers14.9M23.9Mplayers71%16%hrs/week61.2MTheEntertainmentScreen|2012NewzooScreenSegmentationModelTM305Meuro8%41%payers8.8M22.7Mplayers68%14%hrs/week54.6MThePersonalScreen|2012NewzooScreenSegmentationModelTM545Meuro14%40%payers8.6M13.7players41%11%hrs/week42.7MTheFloatingScreen|2012NewzooScreenSegmentationModelTM©2012Newzoo19©2012Newzoo194.MobileGamingSmartphones,Tablets&HandheldConsolesMobileGaming|EUvsTheUK2012SmartphonesvsTabletsvsHandheldsSource:NewzooMobileTrendReport,October2012SmartphonesTabletsHandheldconsoles42%9M15%3.2M4%0.8M9%2M3%0.7M21%4.6M7%1.4MSmartphonesTabletsHandheldconsoles42%26.4M19%12.1M4%2.4M7%4.1M3%1.9M20%12.3M5%3.2M62.4MEuropean*Gamers(47%ofallgamers)|21.7MUKGamers(65%)Smartphone,TabletorHandheldConsoleGamers*AggregateofUK,GER,FR,NL,BE,ITRankGameLastMonthPublisher1TheSimpsons™:TappedOut349ElectronicsArt2KingdomsofCamelot:BattlefortheNorth1Kabam3ClashofClans11Supercell4PokerbyZynga3Zynga5CSRRacing2NaturalMotionTop5GamesUKSeptember2012BasedontotaliPad,iPhoneandGooglePlaystorerevenuesRankGameLastMonthPublisher1ClashofClans4Supercell2TheSimpsons™:TappedOut366ElectronicsArt3KingdomsofCamelot:BattlefortheNorth1Kabam4CSRRacing2NaturalMotion5TheSims™FreePlay5ElectronicArtsRankGameLastMonthPublisher1RageofBahamut1Mobage2ZyngaPoker2Kabam3FootballManagerHandheld20124SEGAofAmerica4TinyVillage3TinyCO5Minecraft-PocketEdition11Mojang©2012Newzoo21©2012Newzoo/Distimo©2012Newzoo225.AllResearchTopicsAvailableontheUKgamesmarketDemographicsBase:Totalonlinepopulationaged10-65GenderAgeEducation*IncomeWorksituationHomesituationHobbiesandgeneralinterestsMedi