华南市场分析

SM1华南市场分析MarketsituationforHuananSM2华南历年市场总量变化PCmarketdevelopmentinHuanan273,234343,119400,457520,546127,114659,43917%30%27%11%26%0270,000540,000810,0002003200420052006200720080%20%40%60%SalesVolumeGrowthrate占全国比重14.7%15.2%13.9%14.0%14.3%13.5%RatioinDomestic*BasedonPoliceMinistryregistrationfigureY2008Feb华南市场总量发展ThedevelopmentofHuananPCmarket(Y2003–Y2008Feb)EstimatedVolumeinY08:763,714200420052006200720081-2月销量300,169349,088451,977563,320105,512增长率23%16%29%25%9%销量31,62138,13751,60570,73616,207增长率54%21%35%37%26%销量11,32913,23216,96425,3835,395增长率23%17%28%50%17%销量343,119400,457520,546659,439127,114增长率26%17%30%27%11%省广东广西海南总计华南各省总量发展ThedevelopmentofprovinceinHuananPCmarket(Y2004–Y2008Feb)1-2月增长11%；全年预计增长16%。Growthby11%inJan-Feb,andFC16%inwholeyearSM31419426581118051015202530HuananGuangdongGuangxiHainanTillY06千人保有量TillY07千人保有量华南千人保有量Carparcper1000capitainHuannan华南千人保有量预计Estimatdcarparcper1000capitainHuanan06年底预计全国千人保有量12Thecarparcper1000capitaofDomesticis12attheendofY0607年底预计全国千人保有量19Thecarparcper1000capitaofDomesticis19attheendofY07SM4华南市场的级别比重RatioofclassinHuanan5.3%4.7%4.5%6.2%5.3%4.1%7.9%8.7%3.2%5.3%6.4%3.2%2.3%10.0%3.0%18.5%18.2%17.7%20.3%23.4%41.5%39.7%39.6%39.7%41.7%18.1%19.9%20.6%16.0%16.0%6.0%6.4%6.6%4.7%5.2%全国Domestic华南Huanan广东Guangdong广西Gunangxi海南HainanCBAA0A00MPVSUV华南与全国市场的级别比重比较RatioofclassinHuananvs.China(Y2007)SM5华南市场用户结构UserstructureinHuanan81.5%86.6%87.7%80.1%79.1%14.6%10.6%9.8%15.1%16.0%3.8%2.5%4.8%4.9%2.8%全国Domestic华南Huanan广东Guangdong广西Gunangxi海南HainanTaxiB&GPrivate华南与全国市场的用户结构比较UserstructureinHuananvs.China(Y2007)SM6华南地区伞品牌排名RankingofTop10brandinHuanan2007Jan-Feb2008BrandSalesvolumeMarketshareBrandSalesvolumeGrowthrateMarketshareMarketshareDiff.No.1FAW-Toyota76,03211.5%FAW-Toyota18,32569.5%14.4%2.9%No.2GZ-Honda66,67210.1%DF-Nissan14,72926.3%11.6%1.5%No.3DF-Nissan66,65810.1%GZ-Honda10,176-8.0%8.0%-2.1%No.4GZ-Toyota42,6776.5%GZ-Toyota7,0685.3%5.6%-0.9%No.5Buick37,6965.7%Buick6,184-10.3%4.9%-0.9%No.6FAW-VW27,6954.2%Ford4,97136.7%3.9%0.6%No.7DF-Honda25,3573.8%DF-Honda4,82633.9%3.8%0.0%No.8Chery24,8663.8%Haima4,467-7.6%3.5%0.1%No.9SVW-VW23,8213.6%FAW-VW4,41817.4%3.5%-0.7%No.10Haima22,4233.4%SVW-VW4,28017.3%3.4%-0.2%No.36Skoda2,5270.4%No.24Skoda1,1900.9%0.6%Huanan659,439100%Huanan127,11411%100%SM7SVW产品在华南市场表现SVWperformanceinHuananvolumeshareGuangdong广东20,6083.7%4,0471,0196,4983109803,4542,2390621,999Guangxi广西5,2707.5%1,0681178278411121,10768106511Hainan海南4701.9%1481719810128118051726,3484.0%5,2631,1537,3441,1591,1024,6893,0380732,527Guangdong广东4,1984.0%486291,61128147581348660902Guangxi广西1,1747.2%1711413110736252166160281Hainan海南981.8%33311126152075,4704.3%690461,7531361838595298401,1902007HuananJan-Feb2008HuananPoloJinqingPoloJinquCrossPoloGolSantanaVistaSanB2OctaviaTouranProvinceSVWPassatLingyuPassatClassicSM84.0%3.7%7.5%4.0%7.2%1.9%1.8%4.3%0%3%6%9%HuananGuangdongGuangxiHainanSVWMarketSharein2007SVWMarketShareinJan-Feb2008SVW华南市场份额MarketshareofSVWinHuanan2007Jan-Feb20082007Jan-Feb20082007Jan-Feb20082007Jan-Feb2008Skoda0.4%0.9%0.4%0.9%0.7%1.7%0.1%0.1%SVW-VW3.6%3.4%3.3%3.1%6.7%5.5%1.8%1.7%SVW4.0%4.3%3.7%4.0%7.5%7.2%1.9%1.8%HainanBrandHuananGuangdongGuangxiSM9广东市场分析MarketsituationforGuangdongSM10TotalmarketregistrationvolumeY2007总体市场上牌量广东市场是全国乘用车需求最大的市场，占全国总量的12%Guangdongaccountingfor12%oftotalisthebiggestmarketoverthecountry25,00010,000-25,0006,000-10,0003,000-6,0003,000MonthlyregistrationofeachprovinceY2007各省月均上牌量Jiangsu33,175Shanghai13,458Zhejiang33,144Shandong33,337Henan15,363Shanxi12,206Hebei19,683Beijing27,373Shanxi陕8,309Sichuan17,036Yunnan8,896Hubei8,574Anhui7,574Gansu2,846Guangdong46,943Fujian11,229Tianjin9,801Liaoning13,419Hunan9,281InnerMongolia8,216Jilin6,865Heilongjiang7,151Qinghai1,136Jiangxi5,189Chongqing5,083Xinjiang4,733Guizhou4,519Guangxi5,895Hainan2,115Ningxia1,561Tibet491Y2007MonthlysalesforeachprovinceTop10provincevolumeandgrowthinY2007Y2007前十位省市的销量及增长率ProvinceVolumeGrowthrateProportionGuangdong563,32024.6%12.2%Shandong400,04117.1%8.7%Jiangsu398,10018.2%8.6%Zhejiang397,73019.3%8.6%Beijing328,47219.7%7.1%Hebei236,20025.3%5.1%Sichuan204,43128.5%4.4%Henan184,35634.1%4.0%Shanghai161,4934.5%3.5%Liaoning161,02623.3%3.5%Top10Subtotal3,035,16921.0%65.8%总计4,615,20123.9%100.0%SM11广东省历年市场总量变化及地级市市场容量PCmarketdevelopmentinGuangdong243,446300,169349,088451,977563,32023%16%29%25%0100000200000300000400000500000600000200320042005200620070%5%10%15%20%25%30%35%40%45%50%SalesVolumeGrowthrate占全国比重13.1%13.3%12.1%12.1%12.1%RatioinDomestic地级市Y2007RatioGrowthRate深圳市Shenzhen144,48826%25%广州市Guangzhou116,35321%18%东莞市Dongguan90,95316%45%Top3City351,79462%27%中山市Zhongshan22,7314%18%佛山市Foshan22,3864%29%顺德市Shunde20,9234%23%南海市Nanhai19,6103%26%惠州市Huizhou17,7893%26%珠海市Zhuhai17,1613%26%江门市Jiangmen16,7943%18%Top10City489,18887%26%汕头市Shantou8,5182%-20%揭阳市Jieyang8,0111%7%肇庆市Zhaoqing7,5431%33%湛江Zhanjiang7,4571%40%茂名市Maoming7,0041%13%潮州市Chaozhou6,2841%13%清远市Qingyuan6,0441%40%韶关市Shaoguan5,4001%31%阳江市Yangjiang5,2931%26%梅州市Meizhou4,9861%13%河源市Heyuan3,5101%28%云浮市Yunfu2,9131%33%汕尾市Shanwei1,1690%23%Total563,320100%25%*Based