照相馆计划书

雅安职业技术学院大学生创业计划参赛作品作品名称：天天照相馆参赛单位：雅安职业技术学院指导教师：张翅陈天然二○一六年九月目录一、执行总结···································································································31.1公司···································································································31.2产品/服务····························································································31.3市场···································································································41.4投资与财务··························································································41.5组织和人力资源····················································································4二、项目概述···································································································52.1项目背景·····························································································52.2行业背景·····························································································5三、行业分析···································································································63.1摄影工作室的优势·················································································63.2摄影工作室的发展方向···········································································63.3SWOT分析····························································································7四、市场·········································································································84.1市场机遇·····························································································84.2市场特征·····························································································84.3选择因素分析·······················································································94.4风险···································································································94.5解决方案····························································································104.6营销策略····························································································11五、组织和结构·······························································································135.1公司性质····························································································135.2公司组织构架·····················································································135.3部门职责····························································································13六、投资分析··································································································146.1资本结构与规模··················································································146.2资金来源和运用··················································································146.3投资收益与风险分析············································································15七、财务分析··································································································157.1资产负债表·························································································157.2现金流量预测表···················································································167.3收益和成本预测表················································································17天天照相馆创业计划书一、执行总结1.1公司“天天照相馆”是一家拟议中的旨在为广大学生提供特色影像服务的工作室。本公司致力于为顾客提供个性化的影像服务；让顾客留住青春，留住美丽，留住记忆，个性定格。本公司采用的是以“直营店＋网络营销”的经营模式；以“个性服务，特色创新”为经营理念，由富有创意的团队为广大顾客提供专业水准、高品质的个性化影像。工作室初步拟设“青年路店”。公司成立初期，随着公司服务水平的提升和市场业务的推广，2年内逐渐增加雅安以及周边城市的营业网点数量，5年内建成成为在四川具有影响力的摄影连锁服务企业。1.2产品/服务公司提供的产品主要面对大学生和校外各类消费者。服务种类和服务内容见表1.1。表1.1影相力照相馆产品/服务简介目标对象服务内容服务种类大学生班级出游随拍出游采景、DV录制、全程随行、贴身服务集体活动照社团活动、晚会录制、艺术写真设计造型、制作相册、影集、提供精美妆面生活记录片深入大学校园、记录在校真实生活毕业照留念制作个性相册、录制毕业片花0~12孩童成长记录片对婴儿满月、百日进行跟拍周年留影制作相册、刻录光盘、纪念品制作宝贝胎毛印章、手脚水晶印章、生肖摆台宝贝写真宝贝明星造型设计、制作相册、海报1.3市场进入21世纪以后，随着我国经济发展，人们物质生活水平的提高,文化生活内容日益丰富，对摄影服务的需求呈逐年上升趋势。时尚、独特的专业摄影服务迎合了现代人追求新潮、个性的心理愿望，尤其是对大学生群体来说，个性摄影留念更具吸引力。随着独生子女家庭增加，年轻父母乐意带孩子拍摄几套影集，以此留念。1.4投资与财务公司拟设在雅安事雨城区最具潜力的一处——青年路正黄小区。公司成立初期，预计总投资为25万元人民币。股本规模和结构暂定为：注册资本10万元人民币。合伙人筹资18万元，银行贷款7万元；其中，固定资产投资15.4万元，流动资金9.6万元。初步估计年营业额为88.2347万元，估计盈利26.325万元/年。投资回收期为1年。1.5组织和人力资源公司性质为有限责任公司，初期组织结构采取直线职能制。公司所有权与经营权分离，实行总经理负责制。公司在两个直营店共设总经理一职；设发展规划部、财务部、营销中心、产品项目中心主管各一名，管理层共计3名。其他员工6名。公司成立初期，员工共计9名。组织结构表见表1.2.组织结构表见表1.2人员总经理财务部营销部后期制摄影师化妆师构成作人员人数111222二、项目概述2.1项目背景随着生活水平的提高，人们的基本物质需求得到满足，但与此同时精神需求也在逐步提升。为满足当代人们自我精神的需求，服务业消费迎来了发展的春天，例如旅游、电影、摄影等服务业的优化与发展。今年来国家对服务业的重视也日益显著，从而为摄影服务业的发展提供了一个良好的政策环境。“十二五”规划纲要中提出，到2020年，我国的经济结构将基本实现以服务经济为主的转变，服务业增加值在国内生产总值的比重将超过50％，服务业总体发展水平基本与全面建设小康社会的要求相适应。2015年的《政府工作报告》中也提出，要从改革体制、加大投入、完善政策等方面，鼓励和支持服务业加快发展。这些都为摄影服务业提供了难得的发展机遇，因此我们要稳抓机会稳做实事。2.2行业背景2009年，在国家实施“保增长、扩内需、调结构、惠民生”一揽子措施的推动下，我国摄影行业克服国际金融危机不利影响，总体保持了较快增长，主要摄影产品生产销售增速回升，经济效益稳定增长，结构调整取得了新的成效。《2012-2016年中国摄影行业前景分析及投资盈利预测报告》旨在从国家经济和产业发展的战略入手，分析摄影未来的政策走向和监管体制的发展趋势，挖掘摄影行业的市场潜力，基于重点细分市场领域的深度研究，提供对产业规模、产业结构、区域结构、市场竞争、产业盈利水平等多个角度对市场变化进行了生动描绘，分析出发展方向，从而预测未来摄影业的市场发展前景，以帮助客户拨开政策迷雾，寻找摄影行业的投资商机。《2012-2016年中国摄影行业前景分析及投资盈利预测报告》在大量市场分析、预测的基础上，研究了摄影行业今后的发展与投资策略，为摄影企业在激烈的市场竞争中洞察先机，根据市场需