中国网络游戏营销研究

I·IIChina'sInternetgameMarketingResearchIIIAbstractMarketingistheguidingtheoryofallgoodsandservicesmarketssuccessfullyachievedapowerfultool,howtouseexistingmarketingtheoryonthecurrentnetworkgamesmarketanalysisGameguideenterprisestousethecorrectmethodforgameproductsandservicestomeetmarketdemand,thusguidingthegamehaveachievedmarketsuccessofthecurrentgameindustryasawholeisofgreatsignificance.AlthoughtheChineseonlinegameindustry,therapiddevelopmentofthegamedespitesomeenterpriseshaveahugemarketsuccess,Butthesearethengiventhemarketenvironmentfor2001.Hasbeensuccessfulenterprisemustcontinuetomaintainasustainableandstabledevelopment,sufferingfrommanyonlinegamesenterprisestofindthewayout,inurgentneedofMarketingTheoryastheguide.Useoftraditionalmarketingofthebasictenetsofmarketingandthelatestresearchachievements,China'sonlinegamesindustryanalysisandstudy,especiallywithregardtoitsownnetworkfeaturesgames,andmarketingthelatesttheoreticalresultscombiningacademic,wecanexpandthemarketingscopeofthestudy,MarketingTheoryrichcontent,onlinegamesforthedevelopmentofenterprisestoprovideanewtheoreticalguidance.MarketingTheorymarketintroductionofonlinegamesindustry,thegameitselfisnetworkmarketingtheorytoexploreadevelopment.Thispaperfirstonlinegamedevelopmentwereintroducedinordertohavethemostaccurate,establishanetworktofacilitatethegameofthepastandpresentandcorrectunderstanding.Subsequentlygamesonthenetworkmarketingenvironmentfortheconductofadetailedanalysis,clarityofthevariousenvironmentalfactorsandthedevelopmentofonlinegames,andtheobjectivesetoutbythenetworkgameenterpriseswhichbenefittheenvironmentandtheneedtopayattentiontoenvironmentalproblems,toonlinegamesenterprisesmarketingstrategyfortheidentification.Giventheexistingliteratureonthedevelopmentofonlinegamesontheratherambiguous,andthatthereisnocontradictionbetweentheomission,Thispaperintroducedanetworkgamedevelopmentprocessandthedetailsofmoreresearch,seektoachievethemostaccurate.Throughdetailedanalysisofonlinegamemarketingenvironment,andstudiedvariousenvironmentalfactors,andonlinegamesdevelopmentoftherelationshipbetweenproducemarketingnetworkgamesrequireChina'sInternetgameMarketingResearchIVspecialattentiontoanumberofenvironmentalfactorsandmarketingissues.BytheInternetgameindustrychainanalysis.summedupthegamenetworkmarketingmodelandtoexplorethecharacteristicsofvariousnetworkmarketingmodelofgamedevelopmentprospectssothatenterprisesreasonablechoicemarketingmodel.Combiningnetworkgamesmarket,thecharacteristicsofusers,Analysisofthecommonmarketsegmentationvariablesinnetworkmarketinggamesandtheroleofinadequate,andexplorewaystoimprove.Furthermore,inviewofnetworkgamesmarket,thefeatures,benefitstousers,Networktypeandscreengamesasawayofmarketingonlinegamesmarketsegmentationvariables.BasedonthePhilipKotlerthreelevelsofproductsbasedonthetheoryofstudyonlinegamesfeaturemadeonlinegamesthreelevelsofclassification,anduseitasatheoreticalbasisfortheelaboratenetworkofgamemarketing,productstrategy.Finalsalesmarketingnetworkgamesportfolioandadvertising,publicrelationsroleandmarketingnetworkgamesandmakearecommendation.12001200522··1200553452033.35078.20204060801000.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%12003-2006622003-2006171://://cn.tech.yahoo.com/05-08-/465/27chd.html2006117