网络产品病毒式营销研究

网络产品病毒式营销研究作者：刘丽丽学位授予单位：对外经济贸易大学参考文献(21条)1.迈克尔穆恩火炬品牌--网络经济时代的品牌铸造20022.纳雷希·K·马尔霍特拉.涂平市场营销研究--应用导向20053.杰伊莱文森.西斯高顿游击式营销手册20054.塞思戈丁喷嚏营销20035.BabbelDavid.JeremyGold.CraigBMerrillFairValueofLiabilities:TheFinancialEconomicsPerspective20026.BansalHarrisS.PeterAVoyerWord-of-mouthProcessesWithinaServicesPurchaseDecisionContext2000(02)7.BehaviorinthePurchaseofIndustrialServicesintheUnitedStatesandJapan1998(10)8.BrlstorJulia.LEnhancedExplanationsofWord-of-mouthCommunications:ThePowerofRelationships1990(04)9.BrueeMoneyI.MaryGilly.JohnIGrahamExplorationsofNationalCultureandWord-of-mouthReferral10.ErikBrynjolfsson.YuHu.MichaelDSmithConsumersurplusinthedigitaleconomy:Estimatingthevalueofincreasedproductvarietyatonlinebooksellers2003(11)11.CohenFBAShortCourseonComputerViruses(05)14.JudithChevalier.DinaMayzlinTheeffectofwordofmouthonsales:Onlinebookreviews200415.JurijLeskovec.LadsAAdmic.BernardoAHubermanThedynamicofviralmarketing16.KevinBurkeAsconsumerattitudesshift,somustmarketingstrategies.studysuggestsrethinkingthecustomerexperience200317.AdamicLA.EAdarFriendsandneighborsontheweb2003(03)18.PaulResnick.RichardZeckhauserTrustamongstrangersininternettransactions:Empiricalanalysisofebaysreputationsystem19.RPastor-Satarros.AVespignaniEpidemicspreadinginscalefreenetworks20.RobertsMaryLouInternetmarketing:integratingonlineandofflinestrategies200321.SteveJurvetsonWhatexactlyisviralmarketing?2000本文链接：授权使用：上海海事大学(wflshyxy)，授权号：758813dc-52bc-442b-96ae-9df8015e4204下载时间：2010年9月21日