从案例看网络交易平台服务商商标侵权责任

上海交通大学硕士学位论文从案例看网络交易平台服务商商标侵权责任姓名：范利辉申请学位级别：硕士专业：法律指导教师：寿步2008113021AKTIESELSKABETAF21.NOVEMBER2001(Tiffany&Co)eBayAKTIESELSKABETAF21.NOVEMBER2001CTOCCTOCABSTRACTONTRADEMARKINFRINGEMENTRESPONSIBILITYOFINTERNETTRADINGPLATFORMSERVICEPROVIDERABSTRACTToday,ecommercehasbecomeanindispensablebusinesstoolofmodernlife,anditisbecomingthemajorfashionofinternationaleconomyandtradein21stcentury.MoreandmoretransactionsgothroughtheEDIserviceandotherformsofcommunicationknownasecommerce.Thevolumeandgrowthrateisastonishing.Asanewformofthetransaction,EcommercehasdevelopedrapidlybyvirtueofthematureandimprovedInternettechnologies.Thisbusinessprovidesanopportunitytoexpandthemarket,andbringsconvenientandfastwayofshoppingtothepublic.Atthesametime,thetraditionalintellectualpropertylegalsystemisfacingenormouschallenges.Notonlyinfringementofintellectualpropertyrightsdisputesarounde-commercecannotbeeffectivelyresolved,butalsoIntellectualPropertyLawfacesnewchallenge.ABSTRACTWiththegrowthofInternettransactionsandthedevelopmentofthevirtualworld,therealityofcommontrademarkinfringementissueshasbeguntoappearinthenetwork.However,becauseofthedifferencebetweenthevirtualworldandtherealworld,manyproblemscan’tbesettledaccordingtotheexistinglegislation.DenmaAKTIESELSKABETAF21.NOVEMBER2001eBayInc.v.trademarkinfringementcase,thePumaAGv.TaobaotrademarkinfringementcaseandthejewelerTiffany(Tiffany&Co)v.onlineauctioneereBaytrademarkinfringementcase,highlighttheabovecontradictionsinthenetwork.ThepapermainlydiscusstheproblemofindirecttrademarkinfringementreflectedbyAKTIESELSKABETAF21.NOVEMBER2001trademarkinfringementcaseandTaobaoPumaAGv.trademarkinfringementcase.ThisarticlefirstlyexplorethelegalstatusoftheCTOCmodenetworkplatform,inordertoidentifythenetworkserviceprovidercouldassumetheliabilityofinfringement.Then,theapplicationanddevelopmentofindirectinfringementtheoryintherealworldisexplainedthroughdiscussingcasesaboutindirectinfringement,inordertoprovidelegalanalysistheprinciplesofnetworkserviceprovider'strademarkinfringementresponsibility.ABSTRACTFinally,thetextbringsforwardsomelegislativeproposalsaboutregulatingtheenvironmentofe-commercetradeaccordingtotheinadequacyofourexistinglegislationinthefield.KEYWORDS:internettradingplatformprovider,CTOC,trademarkinfringementliability200922200922200922112yPUMAPUMAPUMA50PUMA521[]E19992222200232100AKTIESELSKABETAF21.NOVEMBER200120011121AKTIESELSKABETAF21.NOVEMBER20012004921()ONLYVEROMODAJACK&JONES2004()20200682121(InternetContentProvider)IAP(InternetAccessProvider)IAPInternetIPP(InternetPlatformProvider),ISPOSP(On-lineServiceProvider)3ISP4BusinesstoCustomer(BusinesstoBusiness(CustomertoCustomer)CTOC32005612214://cgi4.Ebay.com./ws/EbayISAPI.dll?RegisterEnterInfo2008321720041128“”1Gentryv.Ebay.Inc.,9GentryEbaydealerAutographedSportsMemorabiliastatute10EbayproviderEbayEbayEbay9Gentryv.Ebay,Inc.,99Cal.App.4th816.10Cal.Civ.Code1739.7.72114241213311200410612138814fleamarket15EbayISP1617114=2554200832115“EbayissimilartotheswapmeetinFonovisa”SeeKelleyE.Moohr:GoingOnce,GoingTwice,Sold!AreSalesOfCopyrightedItemsExposingInternetAuctionSitesToLiability?21Loy.L.A.Ent.L.J.97162005612341720036912226318418=7848200821710ISP1920(b)(c)()19SeeRestatementoftheLaw,Second,Torts,876877,416-429;FowlerHarper,FlemingJames&OscarGray,TheLawofTorts(2ndEdition),10.1,26.1-26.3,LittleBrownandCo.(1986).20=37840200891711contributoryinfringementvicariousliability)21InwoodLaboratoriesv.IvesLaboratories1982InwoodLaboratoriesv.IvesLaboratories22215122SeeInwoodLaboratories,Inc.v.IvesLaboratories,Inc.,456U.S.844,854(1982).1223HardRockCafv.ConcessionServicesHardRockCafv.ConcessionServicesCSIHardRockTHardRockHardRockT122425Inwood(landlord)261232024SeeRolexWatchUSA,Inc.,v.RobertMeece,158F.3d816,at822,828-829(5thCir,1998).25SeeHardRockCaféLicensingCorporationv.ConcessionServices,955F.2d1143,at1149(7thCir.1992).26(1)supplyinganecessaryproductthattherecipientutilizestodirectlyinfringeatrademark,and(2)knowingor13227“hardrock”1989“hardrock”2877c28Fonovisav.CheeryAuction29InwoodLaboratoriesv.IvesLaboratoriesInwoodHardRockCafv.ConcessionServicesFonovisav.CheeryAuctionhavingareasontoknow,throughactualorconstructiveknowledge,ofthedirectingfringe'sactions.27HardRockCafe,955F.2dat1149.28“”“”29.20143031123430E1999220312005219151.32(1)(2)3ISP2.3332TheNetherlandsCivilCodeBook6,TheLawofObligation,DraftTextandCommentary,editedbyNetherlandsMinistryofJustice,1997,p.390.19988433199955163.17344353637342005240351998144-145362005217371995671838DMCA,(DMCA)(1)(2)()(3)200043,+241233820031019300PUMA300AKTIESELSKABETAF21.NOVEMBER200112C2C202112ICSP