旅游业对浙江服务业创新的促进作用研究

上海交通大学硕士学位论文旅游业对浙江服务业创新的促进作用研究姓名：张卫申请学位级别：硕士专业：公共管理指导教师：莫童20090517MPAI2008MPAIIITWTOMPAIIIRESEARCHONTHEPROMOTINGTOURISMTOZHEJIANGSERVICEINDUSTRYINNOVATIONABSTRACTEnterthetwenty-firstcentury,theworld'smajordevelopedcountriesshowingastructurebytheindustrial-basedeconomytoservice-basedeconomy,therapidchangesinthecompetitiveservicesectorhasbecometheworld'seconomicdevelopmentandinternationalcompetition,anewfocalpoint.Especiallynow,theserviceindustryinnovationbasedonthebasicinformationontheaccelerateddevelopmentandglobalization,notonlyfundamentallychangingthepatternofcountriesinthedevelopmentofserviceindustry,andareincreasinglyprofoundlychangingtheworldeconomy,industry,technologydevelopmentmodel,andisbecomingtheabilitytoinnovatedecideStatesandinternationalcompetitiveness.2008OfficeoftheStateCouncilissuedthespeedupthedevelopmentoftheservicesectoraboutanumberofpolicymeasuresfortheimplementationofviewswasproposedtospeedupthedevelopmentoftheservicesectoranumberofviews,particularlytheservicesectorinnovationareputinanimportantposition,pointingoutthattheservicesectortospeedupthedevelopmentandInnovationisimportantinthenewperiodinChina'smodernizationstrategyselection.ZhejiangofChina,oneofthemoredevelopedprovinces,thefirsttoachievetheoriginalpost-industrialtoindustrialaccumulationtimeforward,todevelopaserviceZhejiangeconomicrestructuringandtheonlywaytoupgrade.Thefullimplementationofstart-upcapitalrichpeople,stronginnovationstrategytopromotesustainedandhealthydevelopmentoftheserviceindustryinZhejiangProvinceisbecomingtheprovinceatalllevelsofPartycommitteesandgovernmentsMPAIVconsensus.Majorsubordinatetourismservices,areassociatedwithhigh,widecoverage,inter-industryandpro-DrivenGeneralobvioussexindustry,itisdifferentfromthegeneralsenseofthetraditionalserviceindustries,butalsodifferentfromtheordinaryconsumerservicessector.WiththerecentrapiddevelopmentofthetourismindustryinZhejiangProvince,whichtheservicesectorinZhejiangprovinceinthedevelopmentofthegrowingstatusandrole,andgraduallybecomethepillarindustryofZhejiang'seconomyandtheservicesectorleadingindustry.Inthiscontext,howtoclearthetourismindustryintheservicesectortopromotetheroleofinnovation,howtoanalyzetourismandmodernserviceindustryofmutualintegrationofthedevelopmentofmechanismsformutualpenetration,howtoplayanexemplaryrolemodeloftourismtopromoteinnovationanddevelopmentofservicessectorandsoon,becomeadepartmentatalllevelsofgovernmentandmanagementofresearchtopicsofmostconcern.ITandInternetrevolution,astrongimpetustotheservicessector,technologicalprogressandwideapplicationofinnovationintheserviceindustrywasmorefrequentandintensive,modernserviceindustryandproductionoftheservicesectorhasbecomeatypicalrepresentativeoftheknowledge-basedeconomy,butalsotheserviceindustrymostconcernedaboutinnovativeresearchproposition,whilethetourismindustryingeneralsuchpeopletheimpressionthatthetraditionalservicesectorinnovationisveryweak.ToanalyzetheissuesoftourismtotheserviceindustryinZhejiangProvincetopromotetheroleofinnovationanddevelopmentasamajorobjectiveinthetourismindustryinZhejiangProvincefromthecurrentdevelopmentstatusquoandservicesstartwithanalysisofthetourismindustryinthemaindimensions,thedimensionindustry,operatingdimensions,technicalVictoriadegree,thefunctionaldimensionoftheservicesectorareassuchasthedevelopmentofinnovativefacilitationrole,thetourismindustryinZhejiangreachedtheservicesectorarethepillarsofindustryinnovationanddevelopmentoftheconclusionsofthestudy.AndthroughwiththeNationalandJiangsu,ShanghaiandotherMPAVfraternalprovincesandmunicipalitiesintourismdevelopmentinacomparativeanalysisofthecurrentdevelopmentofthetourismindustryinZhejiangproblemsandweakpoints,shouldbetoseizethecurrentservicesandagoodopportunityfortourismdevelopment,WithaddWTO,HangzhouWestLakeExpo,theYangtzeRiverDeltaregionalcooperationscheme,theShanghaiWorldExpo,suchasplatform,andbetteruseofpublicmanagementtools,thedevelopmentoftourisminordertogivethemproperguidanceandscientificmanagement,andfurtherenhancethetourismindustrytotheservicesectorinnovationroleinpromotingdevelopmentinordertoadapttocurrenteconomicdevelopmenttransformationandupgradingrequirements.KEYWORDSTourism,serviceindustryinnovation,promoteIIIIIMPA12008GDP607832000-200642.9[2008]11MPA22008MPA320082009MPA42006120082Chrisopherlovelock(1984)6Adrianpayne(1993)20081[J]2006.0448-492[J],,2008.11,132-134MPA51234MPA620.,ITMPA7MPA8(A.G.B.Frisher)193534IT3[M],,1996.4[M]2004.5-8MPA9520601990GDP60%61%90199050%200462%IT620805[J]2004.4179-1826.[J].2008.44-6MPA1020054GDP32%2000-200532.15%GDP250-60%MPA11IPTV2004342005BT/ITB2BB2CIT200558%200476%2005670%GDP50%MPA12OECD77.[J].2008.56-8MPA13IBMMPA14820038.[J].200329398-102MPA159AWTO10,,,,,,,9.[J].20031210.[J].200338-11MPA1611,,,,12,,,,,20,,21,,,(),,,,,,,,,,11.[J].200302101-10312.[J].20031299-102MPA1713,,,,10048,,,,142080032013.[J].20030414..:[J].20041MPA1815171510121070350103000()2003MPA1910,MPA20203MPA21466013796MPA22106,1230110DMSMPA23/“”DestinationInformationSystem“”“”MPA241.523415MPA2520MPA262004200851129100.7%26394