20岁以下消费者购买考虑因素(ppt 20)

来自来自成份0.00%0.00%10.34%24.14%24.14%41.38%功能0.00%3.45%0.00%20.69%17.24%58.62%可試用0.00%6.90%17.24%41.38%20.69%13.79%服務態度3.45%10.34%20.69%44.83%10.34%10.34%贈品3.45%3.45%27.59%41.38%17.24%6.90%品質0.00%0.00%0.00%13.79%17.24%68.97%包裝0.00%17.24%34.48%34.48%13.79%0.00%香味6.90%3.45%20.69%34.48%24.14%10.34%20歲以下消費者購買考慮因素来自成份1.75%1.75%8.77%14.04%17.54%56.14%功能1.75%0.00%1.75%12.28%29.82%54.39%可試用1.75%5.26%15.79%22.81%26.32%28.07%服務態度1.75%3.51%7.02%24.56%29.82%33.33%贈品5.26%8.77%33.33%15.79%15.79%21.05%品質1.75%0.00%3.51%10.53%15.79%68.42%包裝3.51%10.53%28.07%19.30%29.82%8.77%香味3.51%5.26%21.05%21.05%28.07%21.05%20到30歲消費者購買考慮因素来自成份0.00%0.00%0.00%16.00%4.00%80.00%功能0.00%0.00%0.00%12.00%16.00%72.00%可試用0.00%4.00%8.00%24.00%32.00%32.00%服務態度0.00%4.00%0.00%24.00%40.00%32.00%贈品0.00%8.00%0.00%32.00%28.00%32.00%品質4.00%0.00%4.00%12.00%12.00%68.00%包裝4.00%4.00%24.00%28.00%12.00%28.00%香味4.00%0.00%52.00%12.00%4.00%28.00%30歲以上消費者購買考慮因素来自藥粧店6161藥粧店5.56%14.81%0.93%大賣場11163大賣場10.19%14.81%2.78%郵購340郵購2.78%3.70%0.00%直銷524直銷4.63%1.85%3.70%便利商店231便利商店1.85%2.78%0.93%專賣店11214專賣店10.19%19.44%3.70%美容沙龍111美容沙龍0.93%0.93%0.93%来自抽樣人數百貨公司藥粧店大賣場郵購直銷便利商店專賣店美容沙龍購買地點年齡和購買地點之關係20歲以下20到30歲30歲以上来自平面媒體4165平面媒體3.70%14.81%4.63%電視廣告11238電視廣告10.19%21.30%7.41%試用產品10205試用產品9.26%18.52%4.63%促銷活動6102促銷活動5.56%9.26%1.85%新品發表會573新品發表會4.63%6.48%2.78%大型看板010大型看板0.00%0.93%0.00%網路020網路0.00%1.85%0.00%DM11133DM10.19%12.04%2.78%貨架1083貨架9.26%7.41%2.78%来自抽樣人數親友推薦平面媒體電視廣告試用產品促銷活動新品發表會大型看板網路DM貨架產品資訊取得方式產品資訊的取得方式和年齡層分布之關連20歲以下20到30歲30歲以上来自贈品174216贈品161.11%19.44%5.56%抽獎020抽獎0.00%1.85%0.00%美容講座350美容講座2.78%4.63%0.00%贈送試用品11275贈送試用品10.19%25.00%4.63%膚質鑑定754膚質鑑定6.48%4.63%3.70%商品似禮盒100商品似禮盒0.93%0.00%0.00%来自抽樣人數打折贈品抽獎美容講座贈送試用品膚質鑑定商品似禮盒最喜愛的的促銷方式各年齡層和最喜愛的促銷方式20歲以下20到30歲30歲以上来自来自藥粧店2021藥粧店18.52%1.85%0.93%大賣場1982大賣場17.59%7.41%1.85%郵購700郵購6.48%0.00%0.00%直銷622直銷5.56%1.85%1.85%便利商店610便利商店5.56%0.93%0.00%專賣店2455專賣店22.22%4.63%4.63%美容沙龍300美容沙龍2.78%0.00%0.00%来自百貨公司藥粧店大賣場郵購直銷便利商店專賣店美容沙龍購買之地點抽樣人數二萬以下二至三萬三萬以上