品牌延伸的消费者评价对核心品牌权益的影响研究

湖南大学硕士学位论文品牌延伸的消费者评价对核心品牌权益的影响研究姓名：沈度申请学位级别：硕士专业：企业管理指导教师：于坤章20061107品牌延伸的消费者评价对核心品牌权益的影响研究作者：沈度学位授予单位：湖南大学参考文献(84条)1.AakerDA.KellerKLBrandExtensions:TheGood,theBad,andtheUgly1990(06)2.TauberEdwardMBrandLeverage:StrategyforGrowthinaCostControlWorld1988(08)3.BudayTCapitalizingonbrandextension1989(06)4.AakerDA.KellerKLStrategicMarketManagement:BuildingStrongBrands1998(08)5.TauberEdwardMBrandFranchiseExtension:NewproductBenefitfromExistingBrandName1979(24)6.北大商业评论中国100最具价值消费品牌20057.世界品牌实验室(WBL)中国500最具价值品牌20048.符国群消费者对品牌延伸的评价:运用残差中心化方法检验Aaker和Keller模型2001(05)9.周明.易怡品牌延伸对品牌权益影响之实证研究2004(04)10.卢泰宏.谢飙品牌延伸的评估模型1997(06)11.薛可.余明阳品牌延伸:资产价值转移与理论模型创建[期刊论文]-南开管理评论2003(3)12.AakerDA.KellerKLConsumerEvaluationsofBrandExtensions1990(54)13.AakerDA.KellerKLInterpratingCross-CultureReplicationsofBrandExtensionResearch1993(10)14.KlinkRR.SmithDCThreatstotheExternalValidityofBrandExtensionResearch2001(03)15.CzellarADConsumerAttitudetowardsBrandExtension:anIntegrativeModelandResearchPropositions2003(20)16.ZeithamlVAConsumerPerceptionsofPrice,QualityandValue:aMeans-endModelsandSynthesisofEvidence198817.AakerJLDimensionsofBrandPersonality1997(08)18.DiamantopoulosA.SmithG.GrimeITheImpactofBrandExtensionsonBrandPersonality:ExperimentalEvidence2005(04)19.JohnsonLW.SoutarGN.SweeneyJCModeratorsoftheBrandImage/PerceivedProductQualityRelationship2000(06)20.MorrinMTheImpactofBrandExtensiononParentBrandMemoryStructuresandIntegrationofPreviousResearch199921.EvaMartinez.PinaJMTheNegativeImpactofBrandExtensiononParentBrandImage2003(06)22.LokenBarbara.JohnDeborahRDilutingBrandBeliefs:WhendoBrandExtensionsHaveaNegativeImpact1993(03)23.LokenBarbara.JohnDeborahRTheNegativeImpactofExtension:CanFlagshipProductsBeDiluted?1998(01)24.MaryRZimmer.LindaLGoldenImpressionsofRetailStores:AContentAnalysisofConsumerImage1988(03)25.FiskST.MAPaVelchakCategory-basedversusPiecemeal-basedAffectiveResponses:DevelopmentinSchema-triggeredAffect198626.BoushDavidM.BarbaraLokenAProcess-tracingStudyofBrandExtensionEvaluations1991(28)27.TauberEdwardMBrandFranchiseExtension:NewproductBenefitfromExistingBrandName198128.FarquharPH.HerrPM.FazioRHARelationalModelforCategoryExtensionsofBrands199029.ParkCW.MillbergS.LawsonREvaluationofBrandExtension:theRoleofProductFeatureSimilarityandBrandConceptConsistency199130.LassarWalfriend.banwariMittalArunSharma:easuringCostomer-BasedBrandEquity?1995(04)31.KellerKLConceptualizing,Measuring,andManagingCustomer-BasedBrandEquity1993(01)32.DoddsWB.MonroeKB.GrewalDEffectsofPrice,BrandandStoreInformationonBuyers'ProductEvaluations1991(03)33.SirohiN.MclaughlinEW.WittinkDAModelofConsumerPerceptionsandStoreLoyaltyIntentionsforaSupermarketRetailer1998(02)34.TaylorVA.BeardenWOTheRffectsofPriceonBrandExtensionEvaluations:TheModeratingRoleofExtensionSimilarity2002(02)35.MonroeKB.KrishnanRTheeffectofpriceonsubjectiveproductevaluationsinperceivedquality1985(02)36.PaulA.StephenJSDoweReallyKnowHowConsumersEvaluateBrandExtension?EmpiricalGeneralizationsBasedonSecondaryAnalysisofEightStudies2001(38)37.BroniarczykSM.SusanMSM.AlbaJWTheImportanceoftheBrandinBrandExtension199438.ParkCW.MillbergS.LawsonREvaluationofBrandExtension:theRoleofProductFeatureSimilarityandBrandConceptConsistency199139.BroniarczykSM.AlbaJWTheImportanceoftheBrandinBrandExtension1994(05)40.MuromaM.SaariHFitisaDeterminantofSuccess199641.BhatS.ReddySKTheImpactofParentBrandAttributeAssociationandaffectonBrandExtensionEvaluation200142.SmithDC.ParkCWTheEffectsofBrandExtensiononMarketShareandAdvertisingEfficiency1992(08)43.HupferN.GardnerDDifferentialInvolvementWithProductsandSssues:AnExploratoryStudy197144.NijssenEJ.PbucklinTheEffectofInvolvementonBrandExtension199545.BarwisePBrandEquity:SnarkorBoojum199346.FarquharPHManagingBrandEquity1989(09)47.SimonC.MSullivanTheMeasurementandDeterminantsofBrandEquity:TheFinancialApproach199348.StylesC.AmblerTBrandEquityMeasuringWhatMatters1997(01)49.DorschJMATransactionApproachtoUnderstandingandManagingCustomerEquity199650.卢泰宏.谢飙品牌延伸的评估模型1997(06)51.PunjGN.HillyerCLACognitiveModelofCustomer-basedBrandEquityforfrequentlyPurchasedProducts:ConceptualFrameworkandEmpiricalResults2004(01)52.AakerDAManagingBrandEquity199153.RangaswamyA.RaymondBurke.OlivaTABrandEquityandtheExtendibility1994(05)54.KapfererJStrategicBrandManagement:NewApproachestoCreatingandEvaluatingBrandEquity199255.BoogheeYoo.DonthuNaveen.SunghoLeeAnExaminationofSelectedMarketingMixElementsandBrandEquity2000(28)56.EvaMartinez.PinaJMTheNegativeImpactofBrandExtensiononParentBrandimage2003(06)57.AakerJLDimensionsofBrandPersonality1997(08)58.MilbergSJ.WhanPark.MichaelSMcCarthy:ManagingNegativeFeedbackEffectsAssociatedwithBrandExtension:TheImpactofAlternativeBrandingStrategic1997(02)59.DiamantopoulosA.SmithG'GrimeIConsumerevaluationofextensionsandtheireffectsonthecorebrand:Keyissuesandresearchpropositions2002(11)60.SundeLorraine.BrodieRJConsumerEvaluationsofBrandExtensions:FurtherEmpiricalResults199361.AhluwaliaR.GurhanCanliZTheEffectsofExtensionsoftheFamilyBrandname:anAccessibility-diagnosticityPerspec