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©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:F71315:A:100124950(2006)1120051O08(,200439):2006O09O20:(1975-),,,:(),:;;;(involvement,)60[1],,[2](/)(Day,1995)8090,,,,,,,[3]15©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()(personalrelevance),(Zaichkowsky,1985),,/,,(PettyCacciopo,1981);,;,,(ClarkeBelk,1978)11Krugman(1962,1967)PeterOlson(2002)()Wright(1974)Masheswaran(1992)Miniard(1991)HowardSheth(1969)GoldsmithEmmert(1991)Lamb(2004)Engel(1993)Andrews(1990)(),Zaichkowsky(1985)BendapudiBerry(1997)HupferGardner(1971)HoustonRothschild(1978),Rothschild(1979)()()SherifHovland(1961,1965)ApslerSears(1968)LeavittGreenwaldObermiller(1981);,Zaichkowsky,2.(Krugman,1962196519671977)25©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(HowardSheth,1969;HupferGardner,1971)(ClarkeBelk,1978),,,,Brooker(1981),,,,CelsiOlson(1988),(egoOinvolve2ment),:,;[4]MaheswaranMeyerOLevy(1990),,;,,(Zachkowsky,1985;AutyElliott,1998;Dholakia,2001)BrowneBeverlyA.(1997),,,,,3.,(SherifCant2ril,1947;FlynnGoldsmith,1993),,,,,:;,,,,;,Zaichkowsky,,/,,/Lamb(2004),,:[5],35©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(2)2::FoxallBhate(1993)BrowneKaldenberg(1997)::Krugman(1965)Laaksonen(1996);;,Krugman(1965)TheodoroPeters(2005),,Shavitt(1992)AronOcass(2000,2004)HyeOShinKim(2005),,BrowneBeverlyA.(1997)NikiHynes(2006):,,,,,90,,:,,;,;/,,:?,LastovickaGardner(1979)MSMTraylorJoseph(1984)GSPILaurentKapferer(1985)CIPZaichkowsky(1985,1994)PII,,,,1.LastovickaGardnerMSMLastovickaGardnerMDSTORSCAINDSCAL,MSM(multidimensionalscalingmodels)[6]()(),10MSM45©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.::(1),;(2),LastovickaGardner(ShimpSharma,1983)Bloch,,LastovickaGardner,()[7]2.TraylorJosephGSPITraylorJoseph,Krugman(1965,1971)Ray(1973)Wright(1974,1975),:(),;(),,,TraylorJo2seph(1984)(generalscaleofproductinvolve2ment,GSPI),[8]TraylorJosephNunnally(1967)22,,,12,,()()TraylorJoseph,,3.LaurentKapfererCIPLaurentKapfererCIP(),,LaurentKapferer,Likert,,LaurentKapferer(consumerinvolvementpro2files,CIP),,[9]LaurentKapferer,,LaurentKapferer55©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()1414,,,LaurentKapfererCIP,,,Rothschild(1979),KieslerCollinsMiller(1969),,CIP,CIP,Dholakia(2001)HyeOShinKim(2005)NikiHynes(2006)CIP/Dhola2kia,,LaurentKapfererHyeOShinKim,:,,[10]NikiHynes(),,,:,;[11]NikiHynes,,41ZaichkowskyPIIZaichkowskyLikert,,,Zaichkowsky,/35mm,,,Zaichkowsky(personalinvolvementinventory,PII)[12]Zaichkowsky,110,70,ZaichkowskyPII,,(CelsiOlson,1988;CeluchEvans,1989),,65©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,;,,Zaichkowsky(1994)PII,10,()[13](revisedpersonalinvolvementinventory,RPII),[14],AldlaiganButtle(2001)PIICIP,PII,CIP[15]MichaelS.Latour(2002)PIIML()30,:,(),,[16](),,,,,,,,,,,(),,,;,,,,:[1]Krugman,HE.Themeasurementofadvertisinginvolvement[J].PublicOpinionQuarterly,1967,30(Win.):583-596.75©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[2]RW.[M].:,1998:112-123.[3]OCass,A.Anassessmentofconsumersproduct,purchasedecision,advertisingandconsumptioninvolvementinfashionclothing[J].JournalofEconomicPsychology,2004,21:545-576.[4]CelsiRL,andOlsonJC.Theroleofinvolvementinattentionandcomprehensionprocesses[J].JournalofConsumerre2search,1988,15(Sep.):210-224.[5]Lamb,CW,Hair,JF,andMcdaniel,C.Marketing(7thEd.)[M].Cincinnati,Ohio:SoumOWesternCollegePublish2ing,2004.[6]Lastovicka,JohnL,andDavidMGardner.Componentsofinvolvement[A].JCMaloney(Ed.).Silvermanattitudere2searchplaysforhighstakes[C].Chicago:AMA,1979:53-73.[7]Foxall,GR.Abehavioristperspectiveonpurchaseandconsumption[J].EuropeanJournalofMarketing,1993,27(8):7-16.[8]Traylor,MarkB,andWBenoyJoseph.Measuringconsumerinvolvementinproducts:developingageneralscale[J].PsychologyandMarketing,1984,2(Sum.):65-77.[9]Laurent,G,andKapferer,J.Measuringconsumerinvolvementprofiles[J].JournalofMarketingResearch,1985,22(Feb.):41-53.[10]HyeOShinKim.Consumerprofilesofapparelproductinvolvementandvalues[J].JournalofFashionMarketingandMan2agement,2005,9(2):207-221.[11]NikiHynes,andStanleyLo.InnovativenessandconsumerinvolvementintheChinesemarket[J].SingaporeManage2mentReview,2006,28(2):31-46.[12]Zaichkowsky,JL.Measuringtheinvolvementconstruct[J].JournalofConsumerResearch,1985,12(Dec.):341-352.[13]Zaichkowsky,JL.Thepersonalinvolvementinventory:reduction,revision,andapplicationtoadvertising[J].JournalofAdvertising,1994,23(4):60-70.[14]Foxall,GR,andBhate,S.Cognitivestylesandpersonalinvolvementofmarketinitiatorsforhealthyfoodbrands:im2plicationsforadoptiontheory[J].JournalofEconomicPsychology,1993,14:33-56.[15]AldlaiganAH,andFAButtle.Consumerinvolvementinfinancialservices:anempiricaltestoftwomeasures[J].In2ternat
本文标题:西方消费者介入研究综述
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