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BySandy,Olivia,Ken,Helen,KatherineDefinitionMarketingmethods=themethodsyoucanuseineffectivemarketingHowtomakeeffectivemarketingListeverythingyouaresupposedtopreparebeforeyoumeetyourcustomsOfferhelpasyoucanHaveenoughonlinetalkAdvertiseatthemostsuitableplaceUsedifferentwaystoexpressyourappreciationVariousmethodsOnlinemarketingExperiencemarketingServicemarketingKnowledgemarketingPersonalizedmarketingAffiliatemarketingEmotionalmarketingEducationmarketingDifferentiatedmarketingDirectmarketingIntegratedmarketingJointmarketingGreenmarketingPublicmarketingViralmarketingTheeventmarketingThedoormarketingHungermarketingEventMarketingEventMarketingEventswithnewsvalue,socialinfluenceandcelebrityeffect.TheelementsofnewsvalueTheelementsofsuccessfuleventmarketingElementsofsuccessfuleventmarketingProminence(重要性)Accessibility(接近性)Remarkableness(显著性)Entertainment(娱乐性)November9th,2013EvergrandeSpring(恒大冰泉)OnNovember10th,EvergrandeGroupheldapressconferencestep-by-stepprogressivesuspensemarketingstrategy(步步递进的悬念式营销策略)PreviouspreparationFirstappearanceinAFCChampionsLeagueFinalPressconference亚冠onlineandofflineproductpromotionactivities(线上线下的产品推广营销活动)inthemineralwatermarketmadegreatprofitsinashorttimeEvergrandeSpringbecamewell-knowninChinaandeventheAsiaovernightthemostsuccessfuleventmarketingcaseinChinaEventMarketingEventMarketingEventMarketingEventMarketingEventMarketingEventMarketingDrink!EventMarketingSee?Ourpaintisharmless!!!EventMarketingEventMarketingCharacteristicsofEventMarketingCharacteristicsofEventMarketingPurposeful1RiskyInnovative2345DiversifiedLowcostCharacteristicsofEventMarketingVirusMarketingWhenyourinformationisnotvaluable,orevenisannoying……EmotionalMarketingEmotionalMarketingPsychologicalneedsEmotionalMarketingEmotionalMarketingEstablishthepsychologicalpathwayproductcustomercompanyEmotionalmarketingNameDesignPromotionEmotionalmarketingEmotionalMarketingIntimacy(亲密感)Chocolate/Icecream/CookieEmotionalMarketingEmotionalMarketingNobleandfashionablewayoflifeRomanticloveEmotionalMarketingShopdesignEmotionalMarketingFooddesignEmotionalMarketingEmotionalMarketingHis-and-hersProductsBlueOceanStrategyPromotionEmotionalMarketingEmotionalMarketing——specificmarketing(BlueOceanStrategy蓝海战略)EmotionalMarketingBettermarketingenvironment1BrandloyaltyCorecompetitivepower23Conclusion
本文标题:市场营销案例
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