unit-11lesson-3-the-advertising-game

LamborghiniMiuraLesson3TheAdvertisingGame(广告英语)I.MatchthemainideawiththeparagraphParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadvertisementadvertisementsinthemarketmodernadvertisementstopadvertisementsoftodaypublicadvertisements1.Theclassicadvertisementisusuallyvisuallyattractive.2.Themodernadvertisementshouldcombinehighstandardsofvisualdesignbecauseofcompetition.3.Thetextinferredthatadvertisementistryingtosellyousomethingmakescustomersbored.IINOWGUESS:TrueorFalse:FTF1.Whenthereisdirectcompetitioninthemarket,howcanadvertisersattractcustomers?2.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?3.Whatarethepublicadvertisements?Answerthequestions:1.Whentherearedirectcompetition,howcanadvertisersattractcustomers?createadvertisementspeopleenjoyinglookingatpicturesandwordsofexpertsmoderntechniques2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Theyusehumoraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.5.Whatarethepublicadvertisements?Theyaretheadvertisementsthataimtomakecontributionstosocietyandencouragecitizenstoparticipateinimprovingtheirneighborhood,protectingtheenvironment,andhelpingotherpeople.Therearemanydifferent(1)ofadvertisements.Somemaygive(2)aboutfindingcertainproducts.Somearemade(3)attractivetoholdpeople’sattention;othersuse(4)likefreedom,success,andwealth.Nowadays,topadvertisersprefertouse(5)aswellasnewand(6)ideasto(7)people.Publicadvertisements,however,focusonincreasingpublic(8).knowledgeinformationvisuallyconceptshumorunusualsurprisekindsInstruction:Chooseanyitemyouuseinyourdailyanddesignanadvertisement.Youcanusewords,picturesoranythingyoulikeforyouradvertisement.Yourgroupreportshouldcover:1.Whatkindofthingareyouadvertising?(product?Service?…..)2.whatmethodsdoyouusuallyuseinyouradvertisements3.wherewillyouputyouradvertisement?Designyourownadvertisement!SampleReportWearetryingtoadvertiseaproduct.Ouradvertisementmainlyconsistsofpicturesandwords.Thepictureislikethis….Oursloganis‘justdoit’….wewanttoinviteKobetobeourspokesman.TheadvertisementwillbeplacedinthemagazinetheFootballWorld…..Instruction:Chooseanyitemyouuseinyourdailyanddesignanadvertisement.Youcanusewords,picturesoranythingyoulikeforyouradvertisement.Yourgroupreportshouldcover:1.Whatkindofthingareyouadvertising?(product?Service?…..)2.whatmethodsdoyouusuallyuseinyouradvertisements3.wherewillyouputyouradvertisement?Designyourownadvertisement!Readthepassageagainandfinishexercise5and8onpage27Thankyou.Thefollowingaresomewell-knownslogans(广告词).Guesswhattheysell.1.Goodtothelastdrop．2.Obeyyourthirst．3.Poetryinmotion,dancingclosetome．4.TakeTOSHIBA,taketheworld.5.Nobusinesstoosmall,noproblemtoobig.6.JoinWorldenglish.EnjoyEnglishworld.1.滴滴香浓，意犹未尽。(麦斯威尔咖啡)2.服从你的渴望。(雪碧)3.动态的诗，向我舞近。(丰田汽车)4.拥有东芝，拥有世界。(东芝电子)5.没有不做的小生意，没有解决不了的大问题。(IBM公司)6.国际英语,欢乐无限。•）•、钻石恒久远••一颗永留传••10.95%410•2•、鹤舞白沙，我心飞翔•、中国平安•平安中国•、一品黄山•,•天高云淡••、真情付出，心灵交汇。•、•JUSTDOIT•、天生强生的••、健康成就未来1.Justdoit.只管去做。（耐克运动鞋)2.Adiamondlastsforever(DeBierres)钻石恒久远，一颗永流传。（第比尔斯）3.TakeToshiba,taketheworld.拥有东芝，拥有世界。（东芝电子）4.Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）1.Justdoit.只管去做。（耐克运动鞋)2.Adiamondlastsforever(DeBierres)钻石恒久远，一颗永流传。（第比尔斯）