国外关系营销导向研究前沿探析

国外关系营销导向研究前沿探析作者：李颖灏作者单位：浙江工商大学,工商管理学院,浙江,杭州,310018刊名：外国经济与管理英文刊名：FOREIGNECONOMIESANDMANAGEMENT年，卷(期)：2008,30(12)被引用次数：1次参考文献(20条)1.DaviesH.LeungTKP.LukSTK.WongYThebenefitsofguanxi:ThevalueofrelationshipindevelopingChinesemarket1995(03)2.AmblerTim.StylesChrisThefutureofrelationalresearchininternationalmarketing:Constructsandconduits2000(06)3.WongYH.ChanRicky.Yee-kwongRelationshipmarketinginChina:Guanxi,favouritismandadaptation1999(02)4.AriasJTGArelationshipmarketingapproachtoguanxi1998(1/2)5.FanYingGuanxi'sconsequences:Personalgainsatsocialcost20026.KotlerPMarketing'snewparadigm:What'sreallyhappeningoutthere1992(05)7.Gronroos,CFrommarketingmixtorelationshipmarketing:towardsaparadigmshiftinmarketing1994(02)8.GummessonEtotalrelationshipmarketing,rethinkingmarketingmanagement:From4Psto30Rs19999.ShethJN.ParvatiyarATheevolutionofrelationshipmarketing1995(04)10.Sin,LYM.Tse,ACB.Yau,OHM.Chow,RPM,Lee,JSYMarketorientation,relationshipmarketingorientation,andbusinessperformance:Themoderatingeffectsofeconomicideologyandindustrytype2005(01)11.Sin,LYM.Tse,ACB.Yau,OHM.Chow,RPM,Lee,JSY,Lau,LBYRelationshipmarketingorientation:Scaledevelopmentandcross-culturalvalidation[外文期刊]2005(02)12.YauOHM.McFetridgePR.ChowRPM.LeeJSYIsrelationshipmarketingforeveryone?2000(9/10)13.VishalKashyap.AureaHelena.PugaRibeiro.AnthonyAsare,ThomasGBrashearDevelopingsalesforcerelationalism:Theroleofdistributiveandproceduraljustice[外文期刊]2007(03)14.BrashearThomas.JamesSBoles.DannyNBellenger.CharlesMBrooksAnempiricaltestoftrustbuildingprocessesandoutcomesinsalesmanager-salespersonrelationships2003(02)15.GronroosCRelationshipmarketing:Thestrategycontinuum1995(04)16.MollerK.HalinenARelationshipmarketingtheory:Itsrootsanddirection200017.VanZylHJC.Mathur-HelmBExploringaconceptualmodel,basedonthecombinedeffectsofentrepreneurialleadership,marketorientationandrelationshipmarketingorientationonSouthAfrica'ssmalltourismbusinessperformance2007(02)18.GolemannWhatmakesaleader?1998(06)19.CrosbyLawrenceA.EvansKennethR.CowlesDeborahRelationshipqualityinservicesselling:Aninterpersonalinfluenceperspective1990(07)20.Haugland.SvenAFactorsinfluencingthedurationofinternationalbuyer-sellerrelationships1999(03)引证文献(1条)1.钟廷均对客户关系营销的思考[期刊论文]-市场研究2009(7)本文链接：