国际市场营销学(第十版)10-跨国市场区域与跨国市场集团PDF32(1)

28019942807.33.8LeeJeans200010••••••••••••••ECEU•••••101672001203050100200060012003/492568315172199632080100HeleneCooperandScottKilman,“ExoticTaster:TradeWarsAside,U.S.andEuropeBuyMoreofEachOther’sFood,”TheWallStreetJournal,November11,1997,p.A1;RobertS.Greenberger,“AWorldview:AsU.S.ExportsRise,MoreWorkersBenefit,andFavorFreeTrade,”TheWallStreetJournal,September10,1997;andJonJeter,“SomeInitialLossesFollowedFreeTradePact’sPassagebutExportsAreNowontheRise,”TheWashingtonPost,November29,1997,p.A6.19582080EuropeanEconomicAreaEUEFTA17NAFTAAPEC(KenichiOhmae)(TriadPower)110.12110.1.116810.1.210.1.310.1.42~310.210.2.1regionalcooperationgroups(Orinoco)10.2.2FTAEEAEFTA10.2.3customunion1016910.2.4commonmarketEECEUCACMMercosur10.2.5politicalunionCOMECONCIS121999(EdwardKluspie’s)17010-110171825301973(Cadbury’s)2514316112AdaptedfromPeterGumbel,“PureGermanSausageBringsOutWurstinEuropeancommunity,”TheWallStreetJournal,September9,1985,p.24;SandraTrauner,“SaveOurSausages,”DeutschePresse-Agentur,November28,1997;EdmondL.Andrews,“GreatChocolateWarRevealsDarkSideofEurope,”TheNewYorkTimes,October24,1997,p.3;andCharlesBremmer,“AllBecausetheBelgiansDoNotLikeMilkTray,”TheTimesofLondon,October24,1997,p.5.10.310.410-110-1(1997)EECEFTA172()EECEFTAEUEEA(selectAbcandthenAgenda2000fordetailsonrequirementsofaccession).1210.4.110-22100010-2/1106/10//EC)10.1269.2266531633485.2173.3331354349758.01537.92650127432181.621126.22604444378010.6114.310785269583.660.4168683220257.91070.3184822042900.412.43024412495215.5395.32558413852110.8103.796023260439.2559.21426811483258.61106.418880262504(EU)351.57528.521416186180910173()/1106/10//8.1233.328809672575.1125.024457289308.8229.2259556342210.345.7442123255(CEFTA)10.243.642661548338.6114.12957303705.39.317639070“IndicatorsofMarketSizefor115Countries,”CrossborderMonitor,August27,1997;andInternationalMarketingDataandStatistics,1997(London:Euromonitor,1997).1.10-33001992EC92199229101280095030ECJCassisdeDijon17430,7050282282268115106901.1~1.53199222.533.719.628.64(Mercedes)930318510-31951195719581960197319791981198519921986198719921992EMUx10175()199319991994199519971999“ChronologyoftheEU,”(selectAbc).ReprintedwithpermissionfromtheEuropeanCommunities.2.12353007.34TTeleAdaps1238.545470950AdaptedfromNinaMunk,TheNot-So-VirtualOffice,Forbes,July23,1996,p.37TheEuropeanCommissionTheCouncilofMinisters10-2176TheEuropeanParliamentECJEsteeLauderClinque(Clinqueclinique)EsteeLauderEsteeLauder63.EFTAEEAEFTA19731985EEA199412EEA784710-4199510-4/373.5818018994661927914387.48061101421185253615“IndicatorsofMarketSizefor115Countries,”CrossborderMonitor,August27,1997;andInternationalMarketingDataandStatistics,1997(London:Euromonitor,1997).10.4.2101772010cm10mm8011AdaptedfromDanaMilbank,“WillUnifiedEuropePutMulesinDiapersandBanMini-Pizza?”TheWallStreetJournal,June22,1995,p.1;andPeterPophamandScottHughes,“CouldThisBananaBeStraighter?”TheIndependent-London,February2,1996,p.4.92002101110-317812353525019991310.4.3199714123415401510-11010.4.41.25007101792001030152.67.9199261.249.6501214161999(TelefonicadeEspana)5017403.15180CE104000~500015CENELECCEULCE30CECE60002015CEAdaptedfromTimothyAeppel,“Europe’s‘Unity’UndoesaU.S.Exporter,”TheWallStreetJournal,April1,1996,p.B1;andDonDzikowsi,“EuropeanStandardsTooCostlyforSmallBusinessestoMeet”,FairfieldCountyBusinessJournal,November4,1996,p.1.10.4.5181910-410181Aldi10.4.61234RowntreeBritone1840010.4.7CIS(CEFTA)2012NIS1234561221222310.4.8CEFTA199319972460199680199720022001252610-110.510.5.1(NAFTA)CFTA182CarlosSalinasdeGortariGATT1000100101994360006151.199850152.3.62.510-510-5HSHS47(HS48)HS47HS48HS#330350~6010183184()4.5.6.200019997.8.PemexCFE9.10.5.21997199860572720081018510~1510-610-6•199235•10228001993~19965008.857.7•19952611•199013199630•1996199334•19963337•1996311000230•19947119957425.524.564•1819941219827•42281994•19932930199642904319961900JimLobe,U.S.Americas:WashingtonsUncertainTrumpetonTrade,InterPressService,May13,1997.“NAFTAandtheU.S.Economy,”#4012and“NAFTAandU.S.Jobs”#4014(selectNAFTAFacts,alistofdocumentsonNAFTA).ThedocumentslistedaboveandalldocumentsinNAFTAFactscanbeorderedfrom(800)872-8723byusingadocumentnumber.Theywillbedeliveredbyfax.1994300.528(Victoria’sSecret)19337029199676186303130~60128303220LucentTechnologies32MilesPress20020BergElectronics7LucentFisherPriceCeladonFisherPrice80033ValleyDriveSystems199617341997351996()19971998361996603537SAFTA(Caterpillar)111(Chrysler)3810.5.339Mercosur1991TreatyofAsuncion19934019962.121199119913004525068019951251300411997371995114199543029042199919931999200543441018710.5.4452005199351994461997BeloHorizonte4719981998200320054830019742.6497650501960~1996571102010SAFTA51APECASEAN188510525310.5.554199010-7(LAFTALatinAmericanIntegrationAssociation,LAIA(RioGrandeRiver)55561.LAIA2.ANCOM573.11.2583.CARICOM59602611018919010-7107.47.09421424ANCOM35.179.322601385911.517.91565419323.558.92502904521.675.03467122762.67.729281056110.614.813923884CACM5.79.6168330423.49.2