市场营销术语

元词Ability能力AbilityAbsoluteproductfailure绝对的产品失败AbsoluteproductfailureAbstractorexecutivesummary摘要或结语AbstractorexecutivesummaryAccelerationprinciple加速原理AccelerationprincipleAccessdiscrimination进入歧视AccessdiscriminationAccomplish完成AccomplishAccounting会计AccountingAccountingcost会计成本AccountingcostAcountingprofit会计利润AcountingprofitAcknowledgmentresponse感知性反应AcknowledgmentresponseAcquisition资产或产权的购置，兼并AcquisitionActionclose行动性结尾，鼓励性结尾ActioncloseActionresearch动作研究ActionresearchActiveexport主动出口ActiveexportActivelistening积极地倾听ActivelisteningActualproducts现实产品ActualproductsAdaptability应变力AdaptabilityAdhocracy特别结构AdhocracyAdjourning解散AdjourningAdjustment调整AdjustmentAdministratedverticalmarketingsystem管理型垂直营销系统AdministratedverticalmarketingsystemAdministrativeprinciple管理原则AdministrativeprincipleAdoptioncurve采用曲线AdoptioncurveAdoptionprocess采用过程AdoptionprocessAdvancedmarketing高级营销学AdvancedmarketingAdvantage优勢AdvantageAdverseselection逆向选择AdverseselectionAdvertisement广告AdvertisementAdvertisementcopy广告文案AdvertisementcopyAdvertisementillustration广告插图AdvertisementillustrationAdvertisementlayout广告设计AdvertisementlayoutAdvertiser作广告者，广告客户AdvertiserAdvertising作广告，广告，广告学AdvertisingAdvertisingagency广告代理商，广告公司AdvertisingagencyAdvertisingappropriation广告拨款AdvertisingappropriationAffordablemethod量力而行法AffordablemethodAfter-saleservice销售后服务After-saleserviceAgent代理商AgentAgentmiddlemen代理中间商AgentmiddlemenAggressivedemarketingresponse主动降低营销反应AggressivedemarketingresponseAgriculturalcooperative农业合作社AgriculturalcooperativeAllocation配置，分配AllocationAllocationofresources配置AllocationofresourcesAllocativeefficiency效率AllocativeefficiencyAllowance折让AllowanceAlternatingpattern交替方式AlternatingpatternAlternative可选择的方案，备选方案AlternativeAmbidextrousapproach双管齐下策略AmbidextrousapproachAnalyticalmarketingsystem分析营销系统AnalyticalmarketingsystemAnalyticalreport分析性报告AnalyticalreportAnnualreport年度报告AnnualreportAntimarketingattitude反营销态度AntimarketingattitudeAntitrustlegislation反托拉斯法AntitrustlegislationAppendix附录AppendixArcelasticity弧弹性ArcelasticityAreaofacceptance可接受区域AreaofacceptanceArgument论点ArgumentArrow'simpossibilitytheorem阿罗不可能定理Arrow'simpossibilitytheoremArtifacts人工环境ArtifactsArtificialintelligence能工巧匠ArtificialintelligenceAspirationgroup有共同志趣的团体AspirationgroupAssociationtest联想试验AssociationtestAssortment花色品种或货色AssortmentAssortmentutility品种效用AssortmentutilityAssumption假设AssumptionAsymetricinformation非对称性信息AsymetricinformationAttitude态度AttitudeAttributeslisting属性列表AttributeslistingAuctioncompany拍卖商，拍卖公司AuctioncompanyAuthentication鉴定，公证AuthenticationAugmentedproduct附加产品AugmentedproductAutomatedwarehouse自动化仓库AutomatedwarehouseAutomaticselling自动推销AutomaticsellingAutomaticvending自动售货AutomaticvendingAutomating自动化AutomatingAverage平均AverageAveragecost平均成本AveragecostAveragecostpricing平均成本定价法AveragecostpricingAveragefixedcost平均固定成本AveragefixedcostAverageproductofcapital资本平均产量AverageproductofcapitalAverageproductoflabour劳动平均产量AverageproductoflabourAveragequalitystrategy平常质量战略，中质中价战略AveragequalitystrategyAveragerevenue平均收益AveragerevenueAveragetotalcost平均总成本AveragetotalcostAveragevariablecost平均可变成本AveragevariablecostAvoidinglearning规避性学习AvoidinglearningBacklogdemand未满足需求BacklogdemandBackwardintegration后向一体化BackwardintegrationBalancescorecard平衡记分卡BalancescorecardBalancesheet资产负债表BalancesheetBannerads旗帜广告BanneradsBargainingpower议价能力BargainingpowerBargainingstrategy议价战略，议价策略BargainingstrategyBargainingstrategy廉价战略（中质低价）BargainingstrategyBargainingtactic议价战术BargainingtacticBarriers障碍BarriersBarrierstoentry进入壁垒BarrierstoentryBarter物物交换，实物交换BarterBaseyear基年BaseyearBasicprice（listprice）基本价格（价目表价格）BasicpriceBasing-pointpricing基点定价Basing-pointpricingBattleofthebrands品牌战BattleofthebrandsBCGmatrix波士顿咨询集团矩阵BCGmatrixBehavioralsegmentation行为细分BehavioralsegmentationBehaviorism行为主义BehaviorismBelief信念BeliefBenchmarking定点超越BenchmarkingBenefitsegmentation利益细分BenefitsegmentationBid投标BidBilateralmonopoly双边垄断BilateralmonopolyBilateralmarketing双边营销BilateralmarketingBills账单BillsBlackmarket黑市BlackmarketBlisspoint极乐点BlisspointBoundarypoint边界点BoundarypointBreakevenpoint收支相抵点BreakevenpointBudget预算BudgetBudgetconstraint预算约束BudgetconstraintBudgetline预算线BudgetlineBudgetset预算集BudgetsetBusinessmodel商业模式BusinessmodelBusiness-to-business(B2B)企业对企业Business-to-business(B2B)Business-to-customer(B2C)企业对客户Business-to-customer(B2C)Blanketbranding一揽子品牌化BlanketbrandingBonafideoccupationqualifications善意职业资格审查BonafideoccupationqualificationsBonus奖金BonusBonuspacks附加赠送，加量不加价BonuspacksBostonConsultingGroupApproach波士顿咨询集团法BostonConsultingGroupApproachBottom-upplanning逆向规划Bottom-upplanningBoundary-spanningroles跨超边界作用Boundary-spanningrolesBoundedrationality有限理性BoundedrationalityBoundedrationalityperspective有限理性方法BoundedrationalityperspectiveBrainstorming开好主意会BrainstormingBrand品牌BrandBrandadvertising品牌广告BrandadvertisingBrandbelief品牌信念BrandbeliefBrandcompetitors品牌竞争者BrandcompetitorsBranddecision品牌决策BranddecisionBranddevelopment品牌发展，品牌开发BranddevelopmentBrandequity品牌权益BrandequityBrandexperience品牌经验BrandexperienceBrandextension品牌扩展B