第一章认识市场营销

1.11.21.31.4”——.1.1.11.1——·1.1.21.1[1—1]1.2201.2.11.1900-19202.1921-19453.1946-19554.1956-19655.1966-19806.1981-19931.2.21.(19781982)2.(19831985)3.(19861988)4.(19881994)5.19951.31.3.11.3.21.3.31.3.41.3.5[1—1]1.41.4.14PProductPricePlacePromotion——1.41.4.24CConsumerCostConvenienceCommunication1.41.4.34RRelativityReactionRelationRetribution[1—1]IBMHP54P4C4R4P4C4R1.,,[M]2002.2..A.[M]2000.://marketing.asiaec.com/1.2.3.4P4C4R