鞋业营销英语词汇

鞋业营销英语词汇鞋业营销英语词汇：态度attitude品牌兴趣brandinterest品牌忠诚brandloyalty企业市场businessmarkets影响中心centersofinfluence有意劝服路径centralroutetopersuation认知cognition消费行为consumerbehavior消费者决策过程consumerdecisionmakingprocess消费者市场consumermarkets文化culture现有顾客currentcustomers详尽可能性模型ElaborationLikelihoodModel环境因素environment鞋业营销英语词汇选择评估evaluationofalternatives评估标准evaluativecriteria参考组evokedset交换exchange政府市场governmentmarkets习惯habit需要层次hierachyofneeds工业市场industrialmarkets信息性动机informationalmotives人际影响interpersonalinfluences认知learning市场market卖主marketers营销marketing大脑档案鞋业营销英语词汇mentalfiles动机motivation需要needs被动生成动机negativelyoriginatedmotives非人员影响nonpersonalinfluences舆论领袖opinionleader集团买主organizationalbuyers感知perception感知过滤perceptualscreens无意劝服路径periphialroutetopersuasion个人过程personalprocesses劝服persuasion生理过滤physiologicalscreens主动生成动机positivelyoriginatedmotives购后失调学说postpurchasedissonance鞋业营销英语词汇购后评估postpurchaseevaluation潜在顾客prospectivecustomers心理过滤psychologicalscreens参照人群referencegroups经销商市场resellermarkets选择性感知selectiveperception自我意识self-concept社会阶层socialclasses刺激stimulus亚文化subculture认知失调学说theoryofcognitivedissonance转换性动机transformationalmotives国际市场transnationalmarkets效用utility欲望鞋业营销英语词汇wants地理人口细分geodemographicsegmentation地理细分geographicsegmentation成长期growthstage隐性差异hiddendifferenees独立品牌individualbrand诱导性差异induceddifferences密集分销intensivedistribution引入期introductoryphase特许品牌licensedbrand市场细分marketsegmentation营销组合marketingmix成熟期maturitystage全国性品牌nationalbrand网络营销networkmarketing鞋业营销英语词汇非人员传播nonpersonalcommunication人员型服务people-basedservice显性差异perceptibledifferences人员传播personalcommunication定位position价格因素priceelement初级需求primarydemand首要需求趋势primarydemandtrend私家品牌privatelabel产品概念productconcept产品因素productelement产品生命周期productlifecycle消费心态细分psychographicsegmentation消费心态psychographic宣传鞋业营销英语词汇publicity拉pull拉式战略pullstrategy购买时机purchaseoccasion推入push推式战略pushstrategy转销商reseller销售推广salespromotion选择性需求selectivedemand选择性分销selectivedistribution服务service特别事件specialevents标准工业分类代码StandardIndustrialClassificationCodes目标市场targetmarket目标营销过程targetmarketingprocess鞋业营销英语词汇电话营销telemarketing使用率usagerates用户身份userstatus垂直营销体系verticalmarketingsystem用量细分volumesegmentation