宏观环境对我国医药行业的影响分析-李超

SpecialZoneEconomy20168，，，，，，，、。PEST，“(politics)、(economy)、(society)、(technology)”，。、（PoliticalFactors）、，，。2007《》，，，，，，。2009，，，，“”，“”，，。201010，：，，、，，，、，；，、、，，，，。PEST，“(politics)、(economy)、(society)、(technology)”，，。：；；：F420：A：1004－0714（2016）08－0120－03AnalysisontheimpactofmacroenvironmentonChina’spharmaceuticalindustryLiChao(PekingUniversityPeople’sHosptial,100044，Beijing，China)Abstract:Forthepastfewyears,ThedevelopmentofChineseeconomyhascomeintoanewnormalstatethattheeconomyisdescendingandencounterslotsofpressureanddifficulty.Ourcountryformulateaseriesoflawsandregulationstostandardizeourcountry’spharmaceuticalindustry.Thestandardandrampartofpharmaceuticalindustryiscontinuouslyimproving.However,ourcountry’spharmaceuticalresearchanddevelopmentlevelisnothighandlacksofinnovationconsciousness,whichhasbroughtpharmaceuticalindustrywithhugetests.Atthesametime,Chinesepopulationisisabsolutelyincreasing,thepopulationstructureisaging,theurbanizationprogressisaccelerating,people’svalueistransforming.Thesubversiveinnovationofbusinessstructure,thecommonupgradeofconsumptionstructureandindustrialstructureaswellasthehugechangeofmacro-environmenthasbroughtchallengesaswellasopportunitiesintopharmaceuticalindustry.ThispaperappliesPESTanalysismodelandPESTanalysismethodtoanalyzethecurrentmacro-environmentofourpharmaceuticalindustry,andexploresitsinfluencesofpharmaceuticalindustryfromtheperspectivesofpolitics,economy,societyandtechnology.Keywords:macro-environment；pharmaceutical；industry；PEST□(，100044）12020168SpecialZoneEconomy《》（GMP），，、，，，。2011，。，，，。2012（）。“”、；，；，，。201611，，，，。，，。、（EconomicFactors）30，，［1］GDP，GDP，GDP，，。，。：［2］，，，，“”，，“”、，；，，、，，，，、，；，，，，、，，，；，，、。，，。［3］，。、、，，，、，。，，、，、。，，，，，，。、（SocioculturalFactors）、、，，，，。，，。，，，。，，。，，，。、，。，。，。。，，，、，、，，。，GDP，，，。，，。，，、。121SpecialZoneEconomy20168，，、，，。，，，，。“”，“”，。，。，。，、、，，，。、（TechnologicalFactors）:，、；，。、，，，；，，，。，，，。，，。，，。，。，，，，。，，。，，，，，；，、、、，，，，，，。，，。，，，，。□：［1］．[M]．：，2015．［2］“”．[J]．，2015(11).［3］“”[N]．,2014－08.：2016－06－17122