商务英语写作Unit 1

Unit1ElementsofaGoodBusinessLetterJoyceI.WhatisaGoodBusinessLetter?II.ThelayoutofabusinessletterIII.AddressingtheEnvelopeIV.TelefaxandE-mailI.WhatisaGoodBusinessLetter?WritingPrinciplesofbusinessLetters:Clarity（意义明晰）Conciseness（用词简洁）Courtesy（礼貌周到）Completeness（信息完整）Correctness（语言正确）Concreteness（表述具体）Consideration（体谅对方）WritingPrinciplesofbusinessLetters—————7C’s1)Clarity意义明晰意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：2)Conciseness用词简洁（一）避免废话连篇（二）避免不必要的重复（三）短句、单词的运用3)Courtesy礼貌周到语言要有礼且谦虚，及时地回信也是礼貌的表现。4)Completeness信息完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种原因、何种方式等。5)Correctness语言正确表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。6）Concreteness表述具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。7)Cconsideration体谅对方写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。II.TheLayoutofaBusinessLetter信件组成部分1.EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信函正文6.Thecomplimentaryclosing结尾敬语/结束语7.Thesignature落款/签名2.OptionalParts附加部分/SpecialNotations(特殊标注)8.Theattentionline具体收信人/注意线/经办人（P12）9.Thesubjectline事由（书上没列出）10.ThereferenceInitials供参考的姓名首字母11.MailingandClassificationNotation邮寄等级标注12.TheenclosureNotation附件标注13.Thecarboncopynotation抄送标注14.Thepostscript附言1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:[phone]E-mail:[e-mail]:15thNovember,20—11.ConfidentialRegistered3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._______________(Manager)10.QS/AN11.Registered12.Enclosures12.ccourShanghaiBranchOffice13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.组成部分分项示例1.ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:[phone]E-mail:[e-mail]:15thNovember,20--信头日期3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts收信人名称和地址具体收信人称呼事由5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._______________(Manager)结尾敬语正文落款Twomajorstyles1.BlockedStyle齐头式2.IndentedStyle缩进式补充：StylesofbusinesslettersBlockedstyle（平头式）Inblockedstyle,eachlineshouldbewrittenfromtheleftmargininblock.Butsometimesletter-headscanbecentered.Therearetwolinespacesbetweenparagraphs.Thisstyleiseasytocontrolandpractice,soitismuchpopularwithmorepractitioners.Peoplenowadaystendtousethefullblockstyletosavetime.Intendedstyle（缩进式）Asthenamesuggests,theindentedstylemeansthatthesecondlineandthesucceedinglineoftheinsideaddressshouldbeindentedthreeorfiveletters.Sodoesthebeginningofeachparagraphinthebodyoftheletter.Pleasenotethattheindentedletter-spaceshouldbethesameinoneletter.2.1LetterheadThenameofthefirmAddressandpostalcodesTelephonenumberFaxnumberInternetaddress,EmailaddressTelegraphicandtelexaddressAtrademarkorabriefslogan,etc一般居中印在信笺上方，也有置于左/右上角,左侧甚至底部SampleLetterheadSample:2.2DateLineThedateistypedafewlinesbelowthelastlineoftheletterhead.Theformatofthedatelinediffersfromcountrytocountry.ThecommonformatsaretypicalAmericanone(Month/Day/Year)andBritishone(Day/Month/Year).Asthedateisavitalpartofabusinessletter,themonthwritteninfullispreferredbecausefiguresmaycreateconfusion.日期置于信头下面，可放在信头下左边（齐头式）、右边（缩进式），也可以直接居中。美：月-日-年英：日-月-年SampleDateLineDateconsistsofthedate,month,year.Twowidelyacceptedstyles:June12,2006or20June,2006Donotuseonlyfigures,i.e.12/6/06,becausenotallEnglish-speakingpeopleagreeontheorderofthedate.RewritethefollowingdateforAmericanstandardbusinessletters6/5/0610-9-068June2006Oct.28,06jan.13.2006Keys:6/5/06:June5,200610-9-06:October9,20068June2006:June8,2006Oct.28,06:October28,2006jan.13.2006:January13,20062.3InsideAddressThenameofthereceiverThestreetaddressThenameofthecityandthepostalcodeThenameofthecountry一般置于信头（日期）左下方SampleInsideAddress2.4SalutationsPlace:theleftmarginbelowtheinsideaddressortheattentionline(ifused).followedbyacommaoracolon英语称呼语后一般加逗号，顶格1)不知对方姓名或者性别：DearSirorMadam2)收信方是很多人，比如促销信件:Gentlemen，DearUser,DearReader,DearCustomer3)熟人：Dear+Firstname4)认识对方但不熟：DearMr./Miss/Ms./Mrs.+Familyname5)职位、头衔：Dear+职位/头衔区分：Miss/Ms./Mrs.SampleSalutatione.g.DearAndy,DearMrs.Breedlove,LadiesandGentlemen:MoreExamplesofSalutationDearSir/DearSi